Green IT Toolkit

Story: Not everything so christened is green

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mixed messages

I think there is a huge risk is mixing spin with good intentions, or mixing self interest with environmental responsibility.

Just because a company exploits an evolving green culture to its own benefit doesn't negate the benefits from encouraging its customers to adopt more ecologically sound behaviour.

Similarly, these policies/approaches should be closely scrutinised and challenged to ensure they refine, expand and grow to embrace broader and longer term benefits - not simply the superficial or marketing orientated ventures.

In terms of the greener of Apple -v- that of Microsoft, we should also remember the difference between the practices of the organisation itself and the effect of their products. Both are important - actually, no, they are critical - but neither necessarily implies the other.

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