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Story: Can Apple change its enterprise spots?
A suited and booted Apple....I don't think so.
Apple has been striving and has achieved a level of coolness that is unmatched but would Apple compromise it in order to appeal to the suited and booted world of corporate computing.
Personally I think that Apple will not try to change their image to compete against the likes HP and Lenovo in the enterprise sector. But will instead continue to push the brand’s coolness and entice the next generation of who have grown up with ipods. They will be the key decision makers in the future. So although analysts have long called for Apple to open up themselves to the corporate sector today, Apple maybe on a different strategy to conquer all in the future.
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