Mobile devices Toolkit
Story: Google's non-paranoid Android
Place your bets...
The next few years will be very interesting.
The Android initiative, arguably good for the consumer, is what Google wants...global penetration of the advertising market. And rightly so...for Google.
But questions abound about this initiative in which Google wins big. What about the other players? How will they benefit? Watching the destruction of the existing closed gardens?; losing proprietary control?; losing market share and revenue per subscriber to unknown new players?; watching the destruction of their business models?; and watching the end of known universe? Must they embrace unknown new change...or die?
Are the members of the alliance subscribing because they share a belief in what is good for Google and the consumer? A blind faith in diversity and “openness”? Are they really ready to embrace such a “brave new world”? Will they cooperate in their own demise? Or are they watching carefully for chances to steer the alliance and development of the market to their advantage? Are they watching the engine of their destruction and when (if) that realization comes...will they mobilize to stop the madness? Will the status quo declare war on radical change in a battle for supremacy...or survival?
The only thing certain is that the future is uncertain and because of the dynamics involved, perhaps completely unpredictable at this point. I don’t envy the strategic planners and directors of established enties as we confront a new game, with yet-to-be decided standards and rules.
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