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Story: Apple's iPhone exclusivity plan unravels

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Posted by: hardmanb (Sunday 25 November 2007, 7:29 PM)

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Apple's philosophy

Anyone familiar with Apple knows that Apple never intended to compete with low-end, cheap/giveaway cellphones or highend smartphone.

Apple's identity is about design, usability and user experience in products for those who will pay "a little more" for a superior experience...in all their products.

To provide the best consumer feature-phones, Apple believes that retaining a certain amount of contol over the carrier experience(visual voicemail/non-carrier registration); the software access (itunes/software uploads)/SDK) to ensure stability, compatability, security and user experience. I, and many others, appreciate their philosophy.

Otherwise, we would all be using inferior phones, inferior MP3 players, and PCs with Microsoft...all features limited by carriers, third-party software vendors and Microsoft.

Thanks, but I prefer using Apple products...whatever the cost, to me, they are worth a premium.

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