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Story: Microsoft tells businesses: It's time for Vista
MS brand strategy is outdated
What I don't think MS understand (or at least aren't willing to admit) is that Vista slow adoption not just a technology issue it's a brand issue.
It's no longer cool to like Microsoft.
The era of 'telling and selling' is dead. Successful modern brands (e.g. Google) are built on transparent, positive relationships with your customers.
The vast majority of people reading this article won't believe its sentiment because Microsoft is no longer a company you can trust.
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