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Story: Who gains from Microsoft's free Morro antivirus?

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Posted by: roger andre (Tuesday 2 December 2008, 1:40 AM)

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The Ultimate Loss Leader

Sometimes it isn't about the money with microsoft, it's about product placement as well. The Xbox 360 being a fine example. Microsoft will never turn a profit on this machine, and they always Knew this. But there are two reasons for continuing anyway.

1: For the love of it. Yes really.

2: Product placement in the real world. By this I mean the stratergy is to get the 360 into everyones home/livingroom and hope it becomes used as a central media hub.

3: Morrow I think will restore faith in microsoft and its windows OS.

4: Just look out for apple the new dark overlords.

roger andre

roger andre
Technical Support, Glastonbury UK
Member since: June 2008

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