Mobile working Toolkit 
Story: New iPhones will cost up to 87pc more
No change there.
If my experiences with O2 are anything to go by, people who 'must have' an iPhone will be the only people on their network in a year's time.
Nationwide were so, so smart with their "brand new customers onleeeee!" advertising campaign. This kind of thing is so prevalent and it goes against every rule of building your brand - look after your existing customers and they will do your marketing for you.
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