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Database vendors accused of poor marketing
News There is a clear need for vendors to explain these new features in terms of user-friendly marketing categories, not the technology-based categories used at present, which are only of interest to database technologists," said report editor Laurent...
[July 25, 1997, 11:55]
From Data Mining to Database Marketing
White Papers Database marketing, on the other hand, supports a variety of business processes. Database mining, which incorporates the ability to access directly data stored in a database, is one step beyond the core technology of data mining.
[July 2, 2007, 2:58]
Staples Selects SAS Marketing Automation for Comprehensive Database Campaign Management
White Papers Staples, Inc.the world's largest office products company, selected SAS Marketing Automation to provide comprehensive database marketing campaign management and advanced customer data analytics in one integrated, easy-to-use solution.
[October 20, 2006, 0:00]
Idyllic picture of mobile marketing
News Then, if the mobile phone photographer sends the snapshot to a database operated by a marketing outfit, a free song will be sent to the phone from the band's sponsoring record label. But now, companies see the opportunity to adapt the technology to...
[November 23, 2005, 17:00]
Grupo Visionaria Integrates Business Processes and Improves Operating Efficiency
White Papers Grupo Visionaria S.A.de C.V.wanted to integrate disparate business procedures to improve operating efficiency and strategic decision making and create a single, easy-to-access client database to improve communication and alignment between sales...
[April 3, 2009, 1:22]
Oracle: 'Tonka toy' of the database market?
News Jarvis claimed that the number of malicious attempts to break into its database and application server products has increased ten-fold since it first commenced the 'unbreakable' marketing campaign. But is this campaign an invitation for hacking...
[December 13, 2001, 11:43]
Corel takes Paradox command from stricken Borland
News The broad licensing agreement between the pair means that product development, sales and marketing, and - after November 21 - service, will be handled by Corel. It's clear that suites hold the future for end-user databases," said Michael Greenbaum...
[October 23, 1996, 14:32]
eGrabber Case Study: Drain Exhaust Service Inc.
White Papers When looking through online yellow pages, it took too long to cut and paste into their marketing database. Using ListGrabber, they started building up the marketing database. Drain Exhaust Service Inc (name changed on request), CA based exhaust...
[March 24, 2009, 0:20]
The Day Ahead: Is Oracle the next Microsoft of B2B?
News Then take marketing, service, supply chain, Internet procurement and exchange, manufacturing and accounting and human resources software, put it all together in one business-to-business suite and watch it fly off the shelves.
[June 21, 2000, 12:35]
Surveillance 2: Eye for an eye
News KnowledgeBase Marketing, a division of ad giant Young & Rubicam, claims to have an enormous database containing detailed profiles of more than 200 million Americans -- including the date of birth on 72 percent of those people and income...
[February 25, 2000, 5:51]
Oracle to tap Compaq's clustering software
News Oracle will tap Compaq's "clustering" software in a deal that includes a three-year, $45m (£31m) joint marketing and selling agreement between the two companies, according to Jackie Cahle, Compaq's vice president of marketing for Unix systems.
[February 27, 2001, 14:00]
Users debate Oracle's claims about 11i
News For months, database software giant Oracle has been touting the newest version of its Oracle Applications business software, dubbed release 11i, as a one-size-fits-all package for managing a company's marketing efforts, sales force, manufacturing...
[March 20, 2001, 7:58]
ASA rules against Internet directory
News The ASA stated in its adjudication that the company has acknowledged that this was the wrong approach and has agreed to stop using that database for marketing. The company said it had chosen this marketing approach as it was "a new company with a...
[September 9, 2004, 17:20]
LongJump launches 'database as a service' software
News According to Kognitio's marketing director, Sean Jackson: "Database as a service (DaaS) is driven by the fact that business users cannot get what they need from their IT department in a timely manner.
[January 8, 2008, 16:11]
IBM expands database software
News They're Scotch-taping a data-mining solution," said Bob Shimp, vice president of Oracle database marketing. Oracle chief marketing officer Mark Jarvis said the company next week will announce an updated version of its 9i application server...
[November 28, 2001, 11:01]
LG Electronics Nordic AB Reduces Administration Costs by 50% With Integrated Web-Based System
White Papers LG Electronics Nordic AB worked with Explit AB to implement Oracle Database as a scalable platform for the company's cost control system in its marketing department and integrated different kinds of information with new Web applications on a...
[July 1, 2008, 1:01]
The Security of the State
Leader So the Milk Marketing Board could check the ID database? Shall I get the Milk Marketing Board to look for it? People getting fired for hacking the ID database? Between making the Freedom of Information Act too expensive to use and locking our...
[August 31, 2006, 15:10]
HP to resell open-source email software
News The deal grew out of a narrower relationship, a joint marketing pact begun in 2001, said Greg Olson, executive vice president of business development for Sendmail. Joint marketing and co-marketing is kind of like dating.
[June 14, 2004, 9:05]
What's behind Oracle's database buy?
News They struck a very tricky punch to MySQL," said Paola Lubet, a vice president of marketing and business development at Solid Information Technology and a former Oracle database marketing executive. Marten Mickos, chief executive of MySQL, got a...
[October 14, 2005, 12:45]
Bugs bust open 'unbreakable' Oracle 9i
News Can't Break In" and "Only Oracle9i Is Unbreakable," the company's marketing campaign -- kicked off at Comdex in Las Vegas last November -- has set a high bar for the database maker's programmers. Even so, security experts have criticised the...
[February 7, 2002, 10:21]
