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Sapient and IBM Introduce Targeted Marketing, Greater Control and Flexibility to Barnes & Noble College Booksellers With New Commerce Site
White Papers Sapient is a global services provider that helps clients innovate in the areas of marketing, business operations and technology. This IBM Premier Business Partner distinguishes itself by delivering innovative and unique solutions to the innovative...
[November 17, 2007, 0:00]
Mozilla issues warnings after hack attack
News SpreadFirefox.com, the community marketing Web site for the open source Firefox Web browser, was hacked earlier last weekend, potentially exposing user data. Mozilla has successfully used the site to mobilise volunteers to popularise the browser...
[July 15, 2005, 17:30]
Spread Firefox hacked again
News The community marketing site for the Mozilla foundations popular open source browser has been hacked for the second time in a matter of months. The Spread Firefox Team became aware this week that the server hosting Spread Firefox, our community...
[October 4, 2005, 17:25]
Firefox joins top ten global brands
News Brandchannel.com, a Web site for marketing professionals run by global branding consultancy Interbrand, asked over 2500 readers during November and December which brands had the most impact on them that year.
[January 24, 2006, 15:40]
Microsoft realigns software developer units
News The Developer and Platform Evangelism Division will include Microsoft's software development tools, its Microsoft Developer Network (MSDN) Web site, training courses, the corporate Web site and all marketing directed at programmers.
[October 17, 2001, 11:30]
MS anti-Unix site powered by... Unix
News The marketing site's use of Unix comes as Microsoft works to get a greater foothold for its Windows operating system in the enterprise computing market, where Unix is well entrenched. The Web site is just part of Microsoft's renewed marketing and...
[April 2, 2002, 9:47]
Firefox plans mass marketing drive
News The videos will be hosted on the SpreadFirefox community marketing site, which will display a world map with a dot marking each location where a video has been created. The Mozilla Corporation is gearing up to launch a large-scale marketing drive...
[November 22, 2005, 14:40]
Sitecore Online Marketing Suite review
Reviews Visitor experience analytics form a key part of Sitecore's Online Marketing Suite, allowing you to determine who visits your site and what they do once they're there. To make sense of web site data, to track potential and actual customers, to...
[June 4, 2009, 12:24]
Online Data Collection & Management - Part 1: Techniques for Building Intelligent Web Forms
White Papers Coupled with growing investments in search engine marketing, the importance of capturing data from new visitors to their web site at the moment they arrive is an opportunity not to be missed. According to a study by the Direct Marketing Association...
[May 23, 2009, 1:19]
Growing opt-in lists--turning web browsers into buyers: Best Practices to Succeed
White Papers Download this White Paper to learn the most effective methods for capturing site traffic, and using email marketing to turn these browsers into long-term, repeat buyers. "Pay-per-click" banners, search marketing, website SEO optimization.business...
[December 4, 2006, 13:57]
Morpheus tracks user surfing habits
News Those separate servers, run by marketing companies including Be Free, count how many times Morpheus users stop by. Before I do a partnership with anyone I make sure they won't collect any personal information," Griffin said, adding that the...
[March 20, 2002, 9:52]
Mountains and molehills don't mix
Talkback ZDNet used to be a very good on-line news site, and has been my homepage for years, but the pure marketing hype that is getting published here without comment, and often the stories are clearly marketing tripe, sorry hype, and lower the tone of...
[March 28, 2005, 10:13]
Amazon strengthens ties with Drugstore.com
News The health and personal care site is just the latest addition to the company, which is currently testing versions of sites for marketing gourmet foods, jewellery and watches, and sporting goods. The company previously operated a "health and beauty...
[December 19, 2003, 10:05]
Search engines get 'Gatored'
News The Gator online advertising network is testing a new paid search product that lets rivals poach on each other's territory in one of the Net's hottest new marketing venues. Gator's latest tactic takes the battlefront to search engine marketing...
[January 15, 2003, 7:42]
eBay: Can it keep customers loyal?
News The ad banners that do pop up on selected pages are either eBay promotional offers from marketing partners like Krause Publications (publisher of hobby, arts and crafts books and magazines) or connected to charitable organisations like...
[March 14, 2000, 13:34]
Mozilla plans thank you surprise as Firefox growth continues
News wrote a Mozilla volunteer on the group's Spread Firefox marketing Web site. The Mozilla Foundation, an open source group founded by Netscape Communications to develop its browser and spun off last year by AOL Time Warner, has been executing an...
[December 15, 2004, 7:35]
AOL sees red over ICQ spying programs
News A Web site distributing the rogue programs first sprang up in the autumn, but the programmers just started aggressively marketing their tools this weekend. So far, the groups marketing efforts have met with lukewarm success.
[February 1, 2001, 14:59]
Euro 2000 forces women onto the Web
News To the delight of the marketing men, 2.8 million visited an e-commerce site, although details on whether they actually parted with their cash are not available. These large increases in the number of female Internet users were mirrored in other...
[August 1, 2000, 16:44]
Cutbacks push dot-coms toward profits
News It clipped independent units including Winetoday.com and NYToday.com, folding them into general operations, and slashed marketing and promotions budgets for the site. The staff levels, the marketing, the scope of the business markets they're trying...
[January 9, 2002, 15:03]
Ford and Yahoo! team on the Web
News Ford also has strategic marketing agreements with teen site Bolt.com and the women's service iVillage.com. There's a lot of activity in the online space about getting [customer] referrals and buying cars, but there's very little activity in owner...
[January 10, 2000, 9:45]
