Previous
Ex-Yahoo execs take on brand ad network
News Last year, Elizabeth Blair and Andy Atherton — two former executives in Yahoo's ad operations — started Brand.net to be an advertising network that would cater solely to wishes of brand advertisers, as opposed to direct marketers that buy text...
[August 26, 2008, 9:02]
Viewpoints Network More Than Doubles Online Advertising Revenues With Google Ad Manager
White Papers It needed to maximize their AdSense revenue while also integrating direct sales campaigns, to yield optimization capabilities in order to earn the highest eCPM's and ability to precisely forecast and sell their ad inventory.
[June 23, 2009, 1:19]
Privacy watchdogs mull Engage's future
News Privacy advocates are bracing for a signal that beleaguered online ad network Engage plans to dump its media business, promising to protest any potential sale that would transfer ownership of the company's extensive database of anonymous consumer...
[August 10, 2001, 9:42]
AOL buys online ad firm
News The Internet service provider said the all-cash deal will significantly boost its advertising network and asserts that the acquisition increases its Web ad viewing audience to about 140 million Internet users.
[June 24, 2004, 16:40]
Blyk to fold into Orange
News The ad-funded mobile virtual network operator Blyk will cease to run its service and instead provide advertising technology to Orange, the companies announced on Monday. The company launched as a completely ad-funded mobile virtual network operator...
[July 28, 2009, 13:32]
Microsoft answers cheerleader suit
News The retailer, Boathouse Row Entertainment Inc.refused to cooperate when staffers at Microsoft's LinkExchange unit asked for details about the ads in order to remove them from the LinkExchange banner ad-swapping network, Microsoft officials said.
[August 4, 1999, 9:42]
Advertising software knows who you are
News Tacoda, launched by the executives behind Internet ad network Real Media, said it has so far signed up at least 10 other publishing customers, including Weather.com, USAToday.com, Tribune Interactive and Scripps Networks.
[May 7, 2003, 11:30]
A Year Ago: Microsoft answers cheerleader suit
News The retailer, Boathouse Row Entertainment, refused to cooperate when staffers at Microsoft's LinkExchange unit asked for details about the ads in order to remove them from the LinkExchange banner ad-swapping network, Microsoft officials said.
[August 7, 2000, 7:00]
Video ad to appear in magazine this autumn
News Broadcast network CBS will be advertising its autumn TV season with a video-chip ad embedded in an issue of Entertainment Weekly. The ad will be launched in partnership with PepsiCo to promote Pepsi Max soda and the TV network's Monday prime-time...
[August 20, 2009, 10:21]
Privacy-Invasive Software in File-Sharing Tools
White Papers In conclusion, ad-/spyware activity in file-sharing tools creates serious problems not only to user privacy and security, but also to network and system performance. In an experiment presented in this paper, five file-sharing tools are investigated...
[April 14, 2006, 0:00]
Brightcove aims to create video marketplace
News The services are free, but the company keeps 50 percent of the ad revenue generated via videos broadcast through its network in most cases, and 30 percent of product sales. Websites select the services they want — ad placement in videos, a virtual...
[October 30, 2006, 15:57]
Microsoft to spend $6bn on Aquantive
News Today's announcement represents the next step in the evolution of our ad network from our initial investment in MSN, to the broader Microsoft network including Xbox Live, Windows Live and Office Live, and now to the full capacity of the internet.
[May 18, 2007, 14:35]
Google 'powerless' to stop AdSense theft
News By making it easy for businesses to buy ad space on its network, Google has faced the problem of malicious advertisers exploiting the network to deliver malware to users. By crawling the content of publishers' web pages, AdSense determines the...
[December 20, 2007, 7:32]
Gator looks for new image with name change
News Gator later spun off the ad business, called GAIN, in order to support other third-party plug-ins and build up the number of Web surfers in its ad network. Feedback Research provides online research and Web analytics based on data from its ad network.
[October 30, 2003, 8:25]
Court dismisses Google search-fixing case
News Its complaint centred on Google's PageRank algorithm and charged that Google devalued SearchKing's PageRank score, bumping it and its ad network out of listings. The Web-hosting company operated an ad network that sold text links on popular Web...
[June 2, 2003, 9:29]
Microsoft ready to spend, but on what?
News Credit Suisse estimates Microsoft has moved from an ad network of 300,000 advertisers to one that, for now, stands at less than one-tenth that figure. Its biggest bet in that area has been its decision to switch from Yahoo's ad-serving technology...
[May 3, 2006, 16:15]
Google expands advertising programme
News On the other side of the ad sales equation, current AdSense participants include the Food Network, Weather.com, ABC.com, Internet Broadcasting Systems, Lycos Europe, New York Post Online Edition, Reed Business Information, US News & World Report...
[August 7, 2003, 11:20]
US Press Associations
Downloads The Press Associationwill charge you a flat rate to place your ad in all of the papers in their network. We have included the name of the agency, the address, city, state, zipcode, phone number, World Wide Web address (if available), e-mail address...
[April 1, 2000, 8:00]
Ask Jeeves expands reach
News Jupiter Research media analyst Nate Elliot said that the acquisition should provide Ask Jeeves with distribution for its growing ad network outside of search. The company has been building an ad network in which it sells banners, pop-ups and pop...
[March 4, 2004, 15:40]
Google fights search-fixing charges
News Search King had claimed that Google devalued its PageRank score, bumping it and its ad network out of listings. The Web hosting company operated an ad network that sold text links on popular Web sites to get them a better listing in Google results.
[January 13, 2003, 9:08]
