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Ad industry edges into internet age
News Also at the show, eBay and partners showed off the web-based advertising marketplace the online auction company is building and assured ad agencies it would not put them out of business by allowing buyers and sellers to negotiate directly.
[March 1, 2007, 12:01]
Ad groups come to terms on Web contracts
News Issued by the Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies (AAAA), the updated terms and conditions are meant to soothe recurring headaches felt among advertisers, agencies and Web publishers when...
[April 30, 2002, 12:38]
New standard fine-tunes Web ad targeting
News A new standard for targeting and tracking digital ads is gaining industry support, but it still has a long way to go before it gets a collective nod from ad agencies, digital publishers, broadcasters and device makers.
[September 12, 2003, 12:00]
Group endorses bigger Web ads
News By promoting a uniform set of on-the-page ad sizes, the IAB hopes to simplify the buying and creative development process for agencies and advertisers, thereby mirroring mature markets such as print and TV.
[December 12, 2002, 7:10]
The battle over getting to know you
News Third-party ad networks and agencies do the same, creating comprehensive pictures of consumer behaviour across multiple Web sites. According to those familiar with the negotiations, advertisers and their representative agencies are ultimately...
[February 22, 2002, 6:31]
Adware under the microscope
News Only a handful of companies or their ad agencies have developed consistent marketing strategies incorporating adware, and still fewer have determined whether the newest online marketing trend even works.
[June 28, 2002, 16:08]
Surveillance 2: Does it all ad up?
News Internet ad agencies rationalise profiling by explaining that it lets them personalise the browsing experience. Maybe so, but most Internet analysts see a more logical explanation: click-through rates on banner ads are shockingly low, so the best...
[February 25, 2000, 9:45]
Engage sells advertising assets
News Engage said it has agreed to sell to Bluestreak some Adknowledge assets, including source code that lets marketers and advertising agencies place ads over the Web. Founded two years ago, Bluestreak provides advertisers, Web publishers and agencies...
[September 14, 2001, 12:12]
Net advertising: Bigger ads, bigger impact?
News The group also consulted advertising agencies and ad technology companies before finalising the guidelines. Monday's guidelines "are meant to assist publishers, advertisers and their agencies in creating meaningful and effective interactive...
[August 7, 2001, 10:04]
AOL ads get bigger, wider, richer
News Publishers and ad agencies view the technology as a way to create a marketing message that leaves a lasting impression with consumers, therefore giving them a means to capture the big budgets of brand advertisers, a largely untapped market.
[August 22, 2002, 8:13]
Surveillance 2: All for one and one for all
News As recently as five years ago, putting all those pieces of data together was too cumbersome and expensive a task for anyone but the larger credit-reporting agencies and pricey private detectives. Not surprisingly, Internet advertising agencies are...
[February 24, 2000, 16:27]
A Year Ago: Surveillance - All for one and one for all
News As recently as five years ago, putting all those pieces of data together was too cumbersome and expensive a task for anyone but the larger credit-reporting agencies and pricey private detectives. Not surprisingly, Internet advertising agencies are...
[February 24, 2001, 6:01]
Net firms embrace offline advertising measurements
News On Tuesday, Internet researcher NetRatings introduced a collection of media planning tools that calculate reach and frequency online for traditional advertising agencies. IMS provides planning data and tools on traditional media to more than 1,500...
[May 15, 2002, 15:46]
Ex-Yahoo execs take on brand ad network
News But Blair said that Brand.net works with the top advertising agencies to buy and place brand ads across a host of top publishing sites. The company's pitch to advertisers and agencies is that it can help them save time by doing the legwork for them...
[August 26, 2008, 9:02]
Yahoo cosies up to MSN
News Moreover, it presents a united front to some of the Web's largest potential advertisers and agencies at a time when the industry is gaining traction. Yahoo and Microsoft are both trying to woo an even greater share of traditional marketing dollars...
[March 29, 2004, 11:30]
Group issues standards for bigger Web ads
News Such standards are designed to give agencies and marketers a framework to design creative layouts in limited numbers, which helps contain the costs of having to create many different ad sizes. Agencies need more space to get some emotion in there...
[February 26, 2001, 8:17]
Internet Explorer to shut down pop-ups
Talkback Will ad agencies hate this? This could well impact media owners. Will they lose revenue? Who knows.
[November 18, 2003, 15:07]
Opportunities and Challenges of WAP media in Nigeria.
Blog Comment I believe that the issue of under utilization of WAP goes to the lack of familiarity that businesses, brands, marketing companies and ad agencies have generally, with mobile as a message delivery platform.
[July 22, 2008, 17:25]
Five years ago: 1996 Web ad spend is $71m and counting
News As marketers, ad agencies and other related concerns learn the differentiation of online advertising - immediacy, quality of audience, interactivity, flexibility - the growth should be strong and long-term.
[September 6, 2001, 8:00]
Hopefuls seek slice of Google's search-ad billions
News On the high end, Clickable makes a five percent cut of that spending and three percent with ad agencies. Ad-technology hopefuls are angling for ways to take a cut for themselves of Google's estimated $10.4bn annual search-advertising market.
[July 30, 2008, 8:14]
