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Microsoft To Cast .Net In Ad Campaign
News Microsoft will begin translating its complex .Net strategy into business-friendly terms with a $200m ad campaign that begins on Monday. With the campaign, dubbed "One Degree of Separation," the software maker will be pitching its .Net products and...
[February 18, 2002, 6:31]
Kazaa Plans Defensive Ad Campaign
News The Sharman print ad campaign will launch on 19 November, the company said. Kazaa parent Sharman Networks plans to unveil its first offline advertising campaign next week, in which it will exhort computer users to defend file swapping and tell...
[November 13, 2003, 11:50]
Track The Results Of Your Banner Ad Campaign
White Papers To fully leverage your banner ad campaign, it's critical to capture and understand its performance metrics. Therefore, be sure to have a tracking plan in place before you launch the campaign. Whether you capture and track results yourself or work...
[October 20, 2003, 0:00]
Mozilla Considers TV And Movie Ad Campaign
News In December 2004, the Mozilla Foundation published an advert for Firefox in the New York Times, after a quarter of a million dollars was raised in a community fundraising campaign. As well as the Firefox Flicks contest, the organisation has also...
[March 24, 2006, 8:25]
Intel Ad Campaign Cries 'Unwire'
News Intel on Monday will begin coaxing notebook buyers to "unwire" as part of a new, multimillion-dollar ad campaign designed to introduce the Centrino family of chips. It's unusual for the chipmaker to dedicate an entire ad campaign to a mobile chip.
[March 3, 2003, 15:37]
Netscape's Ad Campaign Irks Freeserve
News Netscape Online's ad campaign kicked off Tuesday by warning: "Beware part-time Internet providers.the N is nigh" in full page broadsheet adverts Tuesday. She said, "The campaign's hip, irreverent tone makes the point that Netscape Online is the...
[August 25, 1999, 9:04]
Kazaa Plans Defensive Ad Campaign
Talkback Who said that not having the money to buy music was ok? That fool should and probably will be punished anyway. What I don't agree with is the software that is supplied. It's fair to say that the user is at fault for downloading but without the...
[August 25, 2004, 15:30]
Kazaa Plans Defensive Ad Campaign
Talkback The same old tired excuses, "I can't afford to pay for it so its okay to download it" is absolute rubbish, music is not a necessity of everyday life, the people who create it attach a value to it, if you can't afford to pay that value, or don't...
[August 24, 2004, 14:22]
Kazaa Plans Defensive Ad Campaign
Talkback i think its funny they want me to pay about 14 dollars for CD that came out about 3 years ago when i can download it off the net i just lost my job i dont have money to spend on music i am splitting bill for net with my father so we can stay...
[August 23, 2004, 13:18]
Kazaa Plans Defensive Ad Campaign
Talkback Keep Kazaa Running. The people that are already making billions are the ones complaining that they aren't getting enought money because of kazaa. It's stupid!
[July 7, 2004, 23:04]
Kazaa Plans Defensive Ad Campaign
Talkback "Hey come on ,kazaa now know they can make millions of dollars/ quid/yen,shekels by selling to the highest bidders, why else all the litigation,this is not just because someone took of the spyware and rehashed the programme they are in it for the...
[September 5, 2004, 16:44]
Lingerie Brand Tempts 54 Per Cent Of Target Customers With New Online Ad Campaign
White Papers The series of films forms the basis of the Agent Provocateur online advertising campaign in 2006 and 2007. The Four Dreams of Miss X" campaign combines the impact of viral marketing - a technique that takes advantage of a consumer's tendency to...
[February 19, 2008, 23:00]
Rights Group Defends P2P In Ad Campaign
News The Electronic Frontier Foundation has launched an advertising campaign demanding changes in copyright law to legalise file sharing. The "Let the Music Play" campaign is intended to encourage the 60 million users of file-sharing software in the US...
[July 1, 2003, 15:26]
News Burst: £10m Ad. Campaign To Purge 'The Bug'
News Gwynneth Flower, MD of Action 2000 is charged with the job of persuading those UK businesses without a Millennium bug plan to ring the new Action Line for advice. Flower has agreed to an exclusive interview with ZDNet News UK which will appear at...
[July 15, 1998, 13:41]
World's First WAP Ad Campaign
News The world's first advertising campaign using WAP technology has gone live in Finland. The three-week campaign advertises the Finnish Web-based brokerage eQ Online by sending financial information to mobile phones.
[October 20, 1999, 16:36]
3Dfx Is Getting Into The Image Game
News On Tuesday, 3Dfx, which makes the popular Voodoo gaming graphic chips, will launch a $20m (£12m) ad campaign on US TV and mainstream media designed to get the non-geek thinking about their next choice in graphics card.
[March 17, 1999, 10:08]
Intel Set To Unleash Multiply Campaign
News The chipmaker will unleash a multimillion-dollar ad campaign called Multiply, which is designed to promote dual-core processors and their capabilities. Multiply is the theme of the current ad campaign, which should last around a year.
[September 18, 2006, 9:30]
SAP Swoops During PeopleSoft Chaos
News SAP will launch a global ad campaign this week focused on luring PeopleSoft and J.D. SAP's aggressive ad campaign comes at a critical moment -- just weeks after PeopleSoft announced the acquisition of J.D.
[June 12, 2003, 9:33]
