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Hopefuls Seek Slice Of Google's Search-ad Billions
News Ad-technology hopefuls are angling for ways to take a cut for themselves of Google's estimated $10.4bn annual search-advertising market. Once social media can get connected to search, even to Google, advertisers can create a display ad campaign in...
[July 30, 2008, 8:14]
Google Eyes Email-based Ad Delivery
Talkback I hope that Google runs message boards, and the E-mail service runs well. One's accounts get deleted for no good reason, and explanations for this are very bland, from these faceless people. I think that anything which can bring more competion to...
[April 1, 2004, 11:39]
Google Co-founder Chases Yahoo Ad Deal
News Google co-founder Larry Page has said that he respects Yahoo's struggle to remain independent, and there is still a chance that an advertising deal between the two companies could work. Google has been opposed to Microsoft's bid for Yahoo from the...
[May 23, 2008, 8:54]
Google Drive-by Download Ad
Blog So far he has had the ad clicked on 409 times, although it's not clear how many clicks were by humans, and how many by bots. It's quite timely that just as Google warns of drive-by downloads, news has emerged on the wires of Didier Stevens...
[May 24, 2007, 18:30]
Google And Amazon Tussle For Talent
News When Web surfers use Google to search on the name "Udi Manber," who is president of Amazon's newly formed search unit, A9.com, they'll find the first result is an ad for jobs at Google. Amazon countered late on Thursday by sponsoring its own...
[September 29, 2003, 10:35]
'Intel Inside' Campaign Gets Some Google Magic
News Intel is injecting some of Google's famous ad magic into its "Intel Inside" campaign. While small businesses may be comfortable buying online ads through Google's online automated ad auction system, the need for coordinating with Intel and other...
[April 25, 2007, 9:15]
Google Expands Advertising Programme
News One early user of Google's new self-service ad programme says he can do it in his sleep. Google, which rose to prominence by making it easier to find information on the Web, is now making it easier to sell ad space there.
[August 7, 2003, 11:20]
Google To Reveal Click Fraud Stats
News Responding to concerns about click fraud in the online-ad industry, Google will be revealing to advertisers the number of invalid clicks on their ads with changes it's set to make to its AdWords system.
[July 26, 2006, 8:55]
Microsoft Hires Anti-Google Lobbyists
News It's official: Microsoft is deploying lobbyists to oppose Google's proposed purchase of DoubleClick, which it claims raise "serious competitive issues" in the online-ad space. It wasn't immediately clear whether the timing of Microsoft's latest...
[August 17, 2007, 8:58]
Google: You Have To Pay To Play
News On Wednesday, Overture shares tumbled more than 10 percent after Google announced its new ad programme -- the company's second tumble in two weeks. Google on Wednesday said it has begun auctioning ad-sponsored links on its search results pages...
[February 21, 2002, 11:48]
EC Extends Google-DoubleClick Probe Again
News As part of the investigation, European regulators will delve in greater detail into whether a merger between search giant Google and online ad titan DoubleClick would harm competition. Google, which announced its DoubleClick $3.1bn merger agreement...
[November 14, 2007, 7:15]
Google Profits Surge
News Google's US ad revenue growth rate is expected to rise nearly 65 percent from last year, while Yahoo's will grow only 17.5 percent, according to eMarketer. During the quarter, Google saw strong user growth and improvements in search quality and ad...
[October 20, 2006, 8:40]
Google-DoubleClick Deal Gets US Green Light
News As a result, the FTC said, it's unlikely that Google could "manipulate DoubleClick's third-party ad-serving products" as a means to put Google's competitors at a disadvantage in the ad intermediation market.
[December 21, 2007, 7:34]
Google 'powerless' To Stop AdSense Theft
News There's absolutely nothing that Google or any ad vendor can do about that," said Herath. By making it easy for businesses to buy ad space on its network, Google has faced the problem of malicious advertisers exploiting the network to deliver...
[December 20, 2007, 7:32]
Google Jumps Into TV Business
News The web giant announced on Monday that it is partnering with EchoStar to sell commercials over the DISH (Digital Sky Highway) satellite broadcaster's 125 national programming networks, an early indicator of how Google plans to use its $10.6bn...
[April 3, 2007, 10:07]
Schmidt: Full Steam Ahead For Google-Yahoo Deal
News Despite increasing scrutiny from regulators, chief executive Eric Schmidt showed no signs of being deterred from Google's plan to put into effect its search-ad deal with Yahoo less than a month from now.
[September 18, 2008, 9:10]
Google To Offer Click-fraud Protection
News The move, to be announced in Google's AdWords blog on Thursday, is an effort to curb click fraud, which involves generating clicks solely for the purpose of increasing the cost of an advertiser's pay-per-click ad.
[March 1, 2007, 7:57]
Adobe To Take Photoshop Online
News But we could use ad revenue as a model. The online service is part of a larger move to introduce ad-supported online services to complement its existing products and broaden the company reach into the consumer market, Adobe chief executive Bruce...
[March 1, 2007, 8:33]
Google Cookie Gives Advertisers More Control
News Google is also letting advertisers see 'view-through conversion' statistics, which measure when a person who's been shown an ad visits the advertiser's website. Advertisers now can keep an ad from being shown too frequently to each user, Google...
[August 8, 2008, 12:37]
The Real Threat To Google
White Papers As more people use cell phones and their tiny glass screens to gain access to the Internet, Google and its fellow online advertisers will have less space, or what's called ad inventory, to place marketing messages for customers.
[May 21, 2008, 1:01]
