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UK Gov't Rubber-stamps Phorm Technology
News The UK government has said it is confident that future Phorm ad-serving technology will conform to UK privacy and data protection laws, but has not commented on the legality of past Phorm trials. The government gave this response to a letter sent...
[September 16, 2008, 16:08]
BT To Begin Third Phorm Trial
News BT is to perform another trial of Phorm's ad-serving technology, after delays of over half a year. Phorm's ad-serving technology works by assigning a user a unique identifier, through which the user's browsing habits are observed so as to target...
[September 29, 2008, 12:49]
Police Drop Investigation Into BT's Phorm Trials
News City of London Police has dropped an investigation into the legality of BT trials of Phorm's ad-serving technology. In July, technology campaigner Alexander Hanff presented a complaint to the police force against trials of the Phorm ad-serving...
[September 23, 2008, 14:06]
EC Probes BT-Phorm Trials
News The European Commission has said it is in the process of probing the 2006 BT trials of ad-serving technology by Phorm. Organisations such as the Foundation for Information Policy Research (FIPR), and academics such as Cambridge University's Richard...
[June 11, 2008, 15:14]
BT Phorm Trial Leak Rekindles Row
News The appearance of a leaked document about a test of ad-serving technology performed by BT in 2006 has led to calls for the company to be prosecuted. The documents give details of a test between September and October 2006 of 18,000 BT customers...
[June 6, 2008, 18:01]
Online Ad Firm Pursues Patent Power
News 24/7 Real Media was granted a patent on Thursday for a method of delivering digital advertisements, giving it new authority over the online ad-serving market. The interactive-ad company already holds a patent, awarded on July 29, for a method of...
[August 15, 2003, 16:30]
AOL Buys Ad Firm Tacoda
News A few weeks ago Yahoo launched SmartAds, which combines behavioural information with demographic information in ad serving. The company acquired mobile-advertising company Third Screen Media and AdTech AG, a Germany-based online ad-serving company...
[July 25, 2007, 8:28]
Google-DoubleClick Deal Gets US Green Light
News Both Google and DoubleClick have an ad-serving business, when defined in a larger sense. FTC regulators had been reviewing the proposed merger for eight months for possible antitrust violations, after Google announced plans in April to acquire the...
[December 21, 2007, 7:34]
Advertising Software Knows Who You Are
News The deal essentially makes it easier for companies that employ DoubleClick's widely used ad-serving system to also use Tacoda's profiling software. In addition, 24/7 Real Media's technology now allows its ad-serving customers to more easily use...
[May 7, 2003, 11:30]
Phorm Accused Of Making Web Browsing 'less Stable'
News Such a business is involved in the legitimate bundling of ad-serving technology with free software applications, willingly and knowingly downloaded by users. The spokesperson added that Phorm had ceased trading as 121Media, as that brand had gained...
[April 17, 2008, 15:52]
Google-DoubleClick Deal: A Hard Sell In Europe
News It said it will also investigate whether combining "the leading providers of respectively, on the one hand, online advertising space and intermediation services, and, on the other hand, ad-serving technology, could lead to anti-competitive...
[November 22, 2007, 11:02]
Microsoft Enlists Developers For Live Push
News This allows developers or partners to write mash-up applications that tap into — and drive traffic to — Google's Web properties, such as search, Google Maps or its ad-serving service. To generate ad revenue for itself and potential partners...
[June 12, 2006, 12:00]
Advertising Watchdog Reprimands Microsoft Over 'facts'
News Let's review the facts" offered a comparison between a Windows and a Linux machine which, according to Redmond, demonstrated that "Linux was found to be over 10 times more expensive than Windows Server… for Windows-comparable functions of file...
[August 25, 2004, 16:25]
Ad Platform Offers Alternative To Google
News The product will also compete with Yahoo's new paid search ad-serving platform, dubbed Panama, which began rolling out its new search marketing ranking model on Monday. Fast AdMomentum allows companies to make money by selling ads to advertisers...
[February 6, 2007, 8:19]
Peer Protests BT's Phorm Trials
News Liberal Democrat peer Baroness Miller joined a protest, held outside BT's annual general meeting in the Barbican Centre, London, on Wednesday, against the 2006 and 2007 trials of the controversial ad-serving technology Phorm.
[July 18, 2008, 11:52]
Watchdog Rules Out Punishment Over Phorm Trials
News The Information Commissioner's Office has ruled out an investigation of BT or Phorm, despite calls from academics for the telecommunications giant to be punished over trials of controversial ad-serving technology in 2006.
[June 9, 2008, 15:38]
Denial Of Service Hobbles DoubleClick
News Digital marketing and advertising company DoubleClick is staying tight-lipped about the denial-of-service (DoS) attack that hobbled its online ad-serving operation for four hours. Moffat said the performance of the company's ad-servers was...
[July 28, 2004, 12:10]
Sizing Up Microsoft's Aquantive Deal
News Earlier this week, WPP Group said it would buy ad-serving company 24/7 Real Media for $649m. But it's a well-known entity in the online advertising industry and can give Microsoft some much-needed — if pricey —ad-serving technology, some industry...
[May 21, 2007, 9:43]
A Survey On Mobile Ad Hoc Wireless Network
White Papers This paper presents a coherent survey on ad hoc wireless networks, with the intent of serving as a quick reference to the current research issues in ad hoc networking. It starts with a background on the origin and development stages of ad hoc...
[February 6, 2007, 1:21]
DoubleClick Uses AppExchange Platform To Create One-Stop CRM Solution
White Papers After all, DoubleClick jumped into Internet-based marketing in 1996 as a pioneer in digital multichannel marketing and sells its own suite of hosted solutions for media planning and buying, campaign management, and ad management and serving.
[July 12, 2006, 0:00]
