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Google Helps Advertisers Target Cities
News Google on Thursday will introduce capabilities for US and international advertisers to reach Web surfers by their city of origin -- a move that represents the search site's latest push for ad sales. It also lets advertisers reach customers in their...
[April 15, 2004, 13:50]
Intel Wants More For Its Money From Advertisers
News Intel has said it will significantly cut the help it gives to customers if advertisers also include another company logo. Currently, OEMs receive a large amount of ad spend which can be recouped on chips.
[October 16, 1996, 15:27]
False Clicks Hurt Advertisers
News The most common method is the use of online robots, or "bots," programmed to click on advertisers' links that are displayed on Web sites or listed in search queries. Most advertisers are aware of the click-fraud issue but have not delved into it...
[July 19, 2004, 14:35]
Google Helps Advertisers Target Cities
Talkback I hope it works, I often get annoyed when searching for UK suppliers of items to have to wade through lots of US sites that somehow have higher rankings than the UK suppliers I want.
[April 15, 2004, 15:05]
UK Online Advertising Hits New High
News The UK's online advertising market soared in 2005, as advertisers abandoned traditional media in favour of the Internet. Online is an attractive medium for advertisers because it can allow them to target their sales pitches within certain types of...
[March 21, 2006, 15:10]
Google To Offer Click-fraud Protection
News Beginning next month, Google plans to give advertisers the ability to prevent their pay-per-click ads from being shown to competitors suspected of repeatedly clicking on the ads to drive up their cost.
[March 1, 2007, 7:57]
Offline Giants Eat Up Web Ad Space
News Major advertisers are increasingly taking a shine to the Web as a promotional tool for their wares -- a possible sign for recovery in the lacklustre online ad market. These are advertisers that not only spend a lot more money than the dot-coms did...
[January 25, 2002, 12:12]
Click Fraud Scams On The Increase
News Click-fraud scams can be perpetrated either by competitors trying to deplete rival marketing budgets, or by the advertisers themselves wishing to push their adverts up the search rankings. For high-priced search terms — those that generate over $2...
[July 17, 2006, 17:40]
Viacom-CBS To Build Global Brands
News Viacom's $35bn (£22bn) merger with CBS creates one of the most formidable brand-building opportunities ever available to online advertisers, officials of the companies said in a press conference on the deal Tuesday.
[September 8, 1999, 10:55]
Google Clocks Up Advertiser Milestone
News Google has amassed 150,000 advertisers worldwide, thanks to an aggressive international growth strategy in Web search that now includes Spain, the company said on Thursday. Google said that it has signed 150,000 active monthly advertisers, in part...
[September 25, 2003, 11:55]
Ads Heading Toward Your Mobile Phone
News But he and other advertisers, ad agencies and content providers agree that the next wave of digital advertising will hit in 2000, in the United States as well as Europe, and it will be on handheld wireless devices, the most popular of which is...
[February 8, 2000, 10:26]
Spammers Flout Law
Talkback Go after the advertisers with heavy fines. No advertisers - no SPAM We are attacking SPAM the wrong way.
[February 11, 2004, 22:33]
Google Announces New Ad Programme
News Google formally announced a new advertising programme on Tuesday that allows advertisers to place ads on the company's partner sites. The Content-Targeted Advertising programme is an extension of the company's AdWords programme, which lets...
[March 5, 2003, 9:12]
EBay Clamps Down On Use Of Its Name
News Auction giant eBay has moved to block Google advertisers from using its trademark in sponsored search results that appear on Google and across the Web. Overture's policy is similar, often giving favour to major advertisers, according to Seda.
[August 11, 2003, 11:55]
Five Years Ago: UK Firm Offers Cash For Reading Email
News HTMail is a membership list under the terms of which users enter personal information so that advertisers can tailor mailings to a specific audience. We overcome this objection by sharing the advertisers' savings with the consumer.
[June 4, 2002, 7:01]
Internet Marketeer Faces Spam Charges
Talkback The present system of spam mails and unsolicited mails is a gold mine for the advertisers and an illegal nuisance and privacy violation for the end user. These surfing habits are then sold to the advertisers and internet marketeers who then use it...
[June 23, 2005, 16:46]
The Battle Over Getting To Know You
News Web publishers and advertisers are in a tug-of-war over consumer data gathered in online ad campaigns, a conflict that could muddy the future of interactive marketing on the Internet, television and emerging media.
[February 22, 2002, 6:31]
Click Fraud Alliance Formed At Last
News After numerous class action lawsuits and criticism from advertisers, the major Web search companies on Wednesday finally announced plans to work with two industry groups to quantify click fraud. Third-parties who sell click-fraud combatting...
[August 3, 2006, 9:25]
Online Ads Take A Cue From TV
News Online publishers and advertisers are closely watching a new experiment in Web marketing that aims to replace discredited "impressions" and "clicks" with a more reliable measurement: time. Called "surround sessions," the new format lets advertisers...
[November 19, 2001, 14:47]
Lawsuit Seeks To Block Google Settlement
News Lawyers representing Internet search advertisers filed a lawsuit this week in an attempt to block a proposed $90m (£48m) settlement to a class-action click fraud suit against Google, a lawyer and the lead plaintiff said on Thursday.
[May 12, 2006, 9:30]
