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Google cookie gives advertisers more control
News Google has added the ability for advertisers to control and track their display advertisements. Advertisers now can keep an ad from being shown too frequently to each user, Google said on its corporate blog on Thursday.
[August 8, 2008, 12:37]
Google helps advertisers target cities
News Google on Thursday will introduce capabilities for US and international advertisers to reach Web surfers by their city of origin -- a move that represents the search site's latest push for ad sales. It also lets advertisers reach customers in their...
[April 15, 2004, 13:50]
Sage CRM SalesLogix Helps Seattle Times Keep Advertisers
White Papers When The Seattle Times Co.realized it was losing advertising revenues because it was losing track of its advertisers, the company began looking for a solution. The company wanted an approachable and intuitive tool that sales reps could use to...
[January 23, 2007, 0:00]
False clicks hurt advertisers
News The most common method is the use of online robots, or "bots," programmed to click on advertisers' links that are displayed on Web sites or listed in search queries. Most advertisers are aware of the click-fraud issue but have not delved into it...
[July 19, 2004, 14:35]
Intel wants more for its money from advertisers
News Intel has said it will significantly cut the help it gives to customers if advertisers also include another company logo. Currently, OEMs receive a large amount of ad spend which can be recouped on chips.
[October 16, 1996, 15:27]
Google helps advertisers target cities
Talkback I hope it works, I often get annoyed when searching for UK suppliers of items to have to wade through lots of US sites that somehow have higher rankings than the UK suppliers I want.
[April 15, 2004, 15:05]
Akamai Helps Association of Surfing Professionals Increase Digital-Media Distribution by 15X, Entice New Sponsors and Advertisers, and Revolutionize the Sport of Surfing
White Papers The Association of Surfing Professionals (ASP) is the governing body of professional surfing, taking over for the International Professional Surfers organization, which ran things from 1976 to 1982. ASP needed to meet four key requirements to...
[January 9, 2009, 0:00]
The battle over getting to know you
News Web publishers and advertisers are in a tug-of-war over consumer data gathered in online ad campaigns, a conflict that could muddy the future of interactive marketing on the Internet, television and emerging media.
[February 22, 2002, 6:31]
Spammers flout law
Talkback Go after the advertisers with heavy fines. No advertisers - no SPAM We are attacking SPAM the wrong way.
[February 11, 2004, 22:33]
Lawsuit seeks to block Google settlement
News Lawyers representing Internet search advertisers filed a lawsuit this week in an attempt to block a proposed $90m (£48m) settlement to a class-action click fraud suit against Google, a lawyer and the lead plaintiff said on Thursday.
[May 12, 2006, 9:30]
Offline giants eat up Web ad space
News Major advertisers are increasingly taking a shine to the Web as a promotional tool for their wares -- a possible sign for recovery in the lacklustre online ad market. These are advertisers that not only spend a lot more money than the dot-coms did...
[January 25, 2002, 12:12]
Search guru offers wish list of Google reforms
News Google is good, but it needs to be more transparent with publishers who share revenue and advertisers who buy search ads, a prominent search expert argued on Tuesday. During a speech at the Search Marketing Expo in Santa Clara, California, long...
[February 11, 2009, 15:34]
Google to offer click-fraud protection
News Beginning next month, Google plans to give advertisers the ability to prevent their pay-per-click ads from being shown to competitors suspected of repeatedly clicking on the ads to drive up their cost.
[March 1, 2007, 7:57]
Internet marketeer faces spam charges
Talkback The present system of spam mails and unsolicited mails is a gold mine for the advertisers and an illegal nuisance and privacy violation for the end user. These surfing habits are then sold to the advertisers and internet marketeers who then use it...
[June 23, 2005, 16:46]
TiVo service to sell TV viewing data
News TiVo announced on Monday that it will sell limited information about the viewing habits of its subscribers to advertisers and broadcasters. The company's new service will let broadcasters and advertisers subscribe to a quarterly audience...
[June 3, 2003, 7:32]
Five years ago: UK firm offers cash for reading email
News HTMail is a membership list under the terms of which users enter personal information so that advertisers can tailor mailings to a specific audience. We overcome this objection by sharing the advertisers' savings with the consumer.
[June 4, 2002, 7:01]
Internet advertising surpasses TV
Blog Comment A lot of credit for the swift change should go to Google for creating a platform where advertisers and webmasters may collaborate. Google Adwords has saved advertisers from devoting resources to sift good websites.
[September 30, 2009, 15:07]
Google factors clicks into AdWords
News Google is augmenting its popular AdWords programme with several new features, including a tool that lets advertisers gauge how frequently clicks on paid links result in transactions. Launched in February, AdWords lets advertisers bid for placement...
[October 9, 2003, 12:40]
Microsoft snaps up TV ad service
News Microsoft said on Tuesday that it has bought Navic Networks, a company that helps television advertisers manage their ad campaigns. The move will give Microsoft a broader reach into the spot where advertisers spend the most.
[June 18, 2008, 8:32]
Google to reveal click fraud stats
News Responding to concerns about click fraud in the online-ad industry, Google will be revealing to advertisers the number of invalid clicks on their ads with changes it's set to make to its AdWords system.
[July 26, 2006, 8:55]
