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Polish Advertising Agency Launches Integrated IT Environment, Enhances Campaign Support
White Papers Oskar Wegner, a Polish advertising agency, specializes in creating and managing loyalty and marketing programs for the pharmaceutical industry. The success of these programs depends not only on processing important data but also on the integration...
[January 11, 2008, 0:01]
Row Over Vodafone's 'best Network' Claims
News Vodafone's "best bar none" ad campaign has drawn fire from a rival mobile operator over claims it may be misleading consumers - criticism seconded by the Advertising Standards Agency (ASA). The billboard advertising campaign, which featured a...
[October 13, 2005, 11:00]
BT Slashes Prices In Mobile Push
News BT's re-entry into the mobile phone market will be marked by a massive advertising campaign and special offers for the first wave of customers who sign up for its new service, the company announced on Thursday.
[October 30, 2003, 17:00]
MSN Search Launched
News Microsoft on Monday replaced Yahoo's search technology with its own homespun software and will kick off a huge advertising campaign in an attempt to supplant Google in consumers' hearts. Two and a half years in the making, MSN Search will now be...
[February 1, 2005, 10:50]
Microsoft Plans Orgy Of Windows Advertising
News Even though Windows XP has been on the market for more than three years, Microsoft is hoping a new advertising campaign will "start something" when it comes to enthusiasm for the operating system. The advertising campaign, which will last for 15...
[April 18, 2005, 9:10]
News Burst: First-e Pulls TV Campaign
News Online bank First-e has cancelled its multi-million pound TV advertising campaign, a fortnight before it was due to go live. The online bank scrapped the campaign in response to increased competition from other online banks.
[October 25, 2000, 9:48]
World's First WAP Ad Campaign
News The world's first advertising campaign using WAP technology has gone live in Finland. The three-week campaign advertises the Finnish Web-based brokerage eQ Online by sending financial information to mobile phones.
[October 20, 1999, 16:36]
Ads Claim Adding HP Is A Plus
News Hewlett-Packard plans to kick off a new brand advertising campaign Monday, spending hundreds of millions of dollars in an effort to convince businesses of its technology strength. As previously reported, the advertising campaign focuses on...
[November 18, 2002, 11:18]
Spam Manufacturer Continues Brand Defence Campaign
News Spiced-ham maker Hormel has announced a massive UK advertising campaign in what may be seen as an attempt to wrestle back the name of its flagship 'spam' product from widespread negative associations with unsolicited email.
[November 2, 2004, 15:04]
Compaq In Millennium Bug Debacle
News Although the complainant in the case - Cambridgeshire-based software tools maker Prove It 2000 - last week welcomed the end of a Compaq advertising campaign that claimed its product were Y2K-compliant, the PC maker said the ad campaign's...
[July 21, 1998, 15:53]
Advertising Manager
Downloads The advertising campaign guide holds your hand through the steps of ad campaign planning and implementation. It will guide you step-by-step through the stages of campaign planning, implementation, evaluation and control.
[August 14, 2006, 22:01]
Target Study Measures Online Advertising Spend Impact On Offline Sales ROI
White Papers In the retail landscape where the traditional marketing mix is continually evolving, quantifying the accountability of advertising is essential to campaign strategies and can be critical to success. Using Market Evolution's control-exposed...
[April 16, 2008, 1:02]
ISPs Give Thumbs-up To BT Ad Bonanza
News Both PlusNet and Thus have welcomed the news that BT will launch a £10m advertising campaign next week that will aim to boost broadband awareness, followed by a £23m marketing blitz for the "no-frills" broadband product recently launched by BT...
[September 19, 2002, 16:24]
Novell Sues Microsoft
News In the lawsuit filed in US District Court in Salt Lake City, Novell accuses Microsoft of false and misleading statements about Novell's software in a direct-mail advertising campaign targeted at Novell's customers last month.
[October 2, 2001, 9:08]
US Report: Netscape's $30M Portal Push
News The campaign is Netscape's first foray into consumer advertising in traditional media, and the latest manoeuvre to build up the popularity of Netcenter. However, Netscape said the company was working on Netcenter's advertising campaign when the AOL...
[December 17, 1998, 14:40]
Microsoft's Way Of Improving Vista
Blog Having Vista installed on my laptop I wonder why they are putting so many millions in an advertising campaign proving Vista isn't that bad. Do we forget that we (and/or our boss) pay hundreds of euro's for a faulty product that's now enabling MS to...
[July 28, 2008, 9:37]
War Of Words Greets Microsoft's UK Anti-Linux Campaign
News As part of its multi-million dollar "Get The Facts" advertising campaign, which was launched in the US earlier this month, Microsoft will direct users to visit a section on its Web site containing reports that were carried out by independent...
[January 29, 2004, 15:15]
Adobe Facing E-document Competition
News The most pointed business attack has come from Autodesk, whose new advertising and marketing campaign focuses on the supposed faults of PDF for exchanging engineering documents. Autodesk, the leading maker of drafting software for architectural and...
[September 19, 2003, 15:35]
SAS Analytics Help Determine Advertising Strategies At MPG
White Papers Using advanced analytics from SAS, MPG marketing executives correlate consumer spending with advertising investment and offer post campaign evaluations for their clients. With in-depth analytics from SAS, MPG can predict ROI before the campaign...
[September 15, 2003, 17:01]
Sting To Flog Compaq
News Houston-based Compaq is expected to announce on Monday an exclusive agreement with Sting that will allow the computer maker to roll out an advertising and branding campaign using his new single, "Brand New Day," just when Sting is releasing his...
[August 9, 1999, 15:01]
