Previous
Online UK Advertising To Top £1bn
News Online advertising spending in the UK will pass the £1bn milestone this year, according to a report issued on Tuesday. The rise in online ad spending has been driven by record broadband uptake, improvements in the creativity of Internet advertising...
[October 4, 2005, 13:50]
Online Ad Revenues To Surge
News Three recently released reports on US online advertising spending -- one looking back and two looking to the future -- all have the resounding theme of massive growth. Wednesday, the Internet Advertising Bureau (IAB) released its report on record...
[August 20, 1999, 8:42]
Online Advertising Set To Boom In 2003
News Online advertising spending has been predicted to rise by almost 50 percent next year compared to 2002, according to reports. Online ad spending for 2002 was expected to be double 2001 levels but then the medium suffered badly along with all other...
[December 13, 2002, 12:19]
UK Dot-com Ad Spending Down
News Advertising spending by UK dot-com companies has fallen for the first time in years according to figures to be released by media monitoring firm ACNielsen MMS next week. The drop is part of an overall decline in UK advertising spending, evidence...
[January 11, 2001, 12:13]
Paid Search Booming
News The trend will cause a sea change in how advertising spending is allocated online," Jupiter analyst Niki Scevak said in a statement. Paid search is expected to grow faster than any other sector of online advertising, increasing from $2.6bn in 2004...
[February 24, 2005, 12:20]
Group Endorses Bigger Web Ads
News Conventional wisdom has it that most advertising spending has been 1 or 2 percent of the total online advertising budget," DoubleClick executive Doug Knopper said in a statement, "but according to these results, the reality is that some key...
[December 12, 2002, 7:10]
Lycos Sports 'for Sale' Sign
News Now, with a resurgence of online advertising spending, Terra is seeking a buyer for the Lycos division as it focuses on its Spanish- and Portuguese-language businesses, according to the document, prepared by Lehman Brothers and circulated to...
[April 28, 2004, 9:00]
Online Advertising Starts To Stabilise
News SG Cowen interviewed 39 media companies to gauge their spending plans for online advertising and found that business has stabilised. and its online advertising peers. reports its second-quarter results, Wall Street analysts are scurrying to predict...
[June 7, 2001, 14:41]
Microsoft Plans Google Assault
News Microsoft "remains in a better position to sell a bundled Internet advertising offering, including display and search, which could be appealing to advertisers as they expand their nontraditional spending and, frankly, feel their way through the...
[December 22, 2005, 8:05]
One Year On, And Web Advert Spending Doubles
News The arguments effectively make for a tempest in a teapot, as Web advertising makes up less than one percent of overall advertising spending. In reporting its numbers, the IAB said it was the ninth straight quarter of growth for online advertising...
[October 29, 1998, 10:16]
Online Confidence Is Spreading
Leader There's a long way to go -- if you're on broadband you could easily be spending more time online than you do watching the telly, and it'll be a long time before advertising spend reflects that -- but it all boils down to some long-overdue good...
[October 18, 2004, 14:25]
Internet Tops Newspaper Ad Spending
News TV advertising will account for £3.48bn of all spending on ads this year (28.6 percent), regional newspapers are to take up £2.38bn (19.6 percent) and the Internet will be £1.615bn (13.3 percent), the report says.
[May 31, 2006, 10:00]
Yahoo Unveils Ad-tracking Service
News Yahoo has launched a service that will let companies advertising on its sites see how well their online ads are faring - and compare those numbers with their radio, television and print advertising campaigns.
[December 19, 2005, 15:20]
Online Ad Spend Rises
News This record spending was once again led by ads linked to web search results, said the Interactive Advertising Bureau (IAB), which released the report on Monday in conjunction with PricewaterhouseCoopers (PwC).
[September 27, 2005, 9:40]
UPDATE: First-e Takes The Slow Road
News He points out the massive dot-com and banking advertising spending going on at the moment: "To cut through that you have to spend more and more and more, and it's not economic," he said. First-e, like many dot-com startups, hit public consciousness...
[October 26, 2000, 11:48]
Letsbuyit.com Sets Debut Amid Dot-com Blues
News They're spending a lot on advertising without substantiating it through sales or membership acquisition. Jaco admits the company has, like many dot-coms, spent heavily on advertising to build an early lead in the market, but insists the company has...
[July 4, 2000, 10:47]
Offline Giants Eat Up Web Ad Space
News In the first three quarters of 2001, online ad spending dropped by 8 percent, according to the trade group Interactive Advertising Bureau. According to a report released this week by New York-based Competitive Media Reporting, Internet advertising...
[January 25, 2002, 12:12]
The Day Ahead: EToys Collapse
News Spending a dollar on advertising for less than a dollar of revenue isn't sustainable," said Lenk. Lenk was trying to push a new metric -- quality sales, which would account for advertising spending, discounting and sales.
[January 28, 2000, 12:23]
Online Ad Market Shows Signs Of Recovery
News Any gains will be particularly valuable for the Web's busiest sites, with three quarters of all ad spending in the third quarter going to the top 10 media companies, according to industry trade group the Interactive Advertising Bureau.
[December 11, 2001, 16:45]
High Prices Stifle UK Internet Use
News The softening Internet advertising market is primarily a result of reality catching up with dot-coms' extravagant spending. He also has a more optimistic view than many about the future of Internet advertising.
[March 28, 2001, 14:47]
