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Bluetooth and WAP Push Based Location-Aware Mobile Advertising System
White Papers Experimental results show that the system provides a viable solution for realizing permission-based mobile advertising. Advertising on mobile devices has large potential due to the very personal and intimate nature of the devices and high targeting...
[November 19, 2004, 2:00]
DataBank: An Economics Based Privacy Preserving System for Distributing Relevant Advertising and Content
White Papers This paper presents a system and its associated advertising model that shows this need not be the case. DataBank is a system for the delivery of relevant advertising (and content more generally) while preserving the privacy of user data as much as...
[January 7, 2007, 0:00]
Thinktank: Phorm a 'green light for lawbreaking'
News A prominent IT thinktank has criticised the Information Commissioner's Office for apparently giving its approval to an internet-advertising system that may be illegal. Phorm is a technology for tracking an internet user's browsing habits, then...
[April 7, 2008, 17:04]
Google answers analyst questions
News Google executives said they have no plans to build a browser and downplayed threats from Microsoft's new advertising system and plans to bundle search into the next version of its operating system. In response to a question about how Google...
[June 1, 2006, 9:10]
Orange will not use Phorm
News Mobile operator and broadband provider Orange will not be using targeted behavioural advertising from Phorm, the ISP-hosted advertising system. Despite rejecting Phorm's services on the grounds of privacy, Orange already uses targeted behavioural...
[October 31, 2008, 15:03]
Yahoo sees drop in profits
News Yahoo saw a drop in net profit for the first quarter from a year ago, but met its revenue guidance as its new online advertising system started to gain steam. Search advertising sales from the company's new search advertising platform, Panama, are...
[April 18, 2007, 12:03]
Google Base to transform e-tailing?
News The company is extending Google Base, its system for advertising and selling goods and services, into a full retail operation, it revealed this week. Some industry analysts are sceptical about Google’s prospects and have dismissed Google Base as...
[March 17, 2006, 17:20]
Passauer Neue Presse Optimizes Process and Security
White Papers The company wanted to find a state-of-the-art advertising system that not only optimizes the sales process, but also provides greater efficiencies in sales force automation and customer service management and in the process creates a proactive...
[June 30, 2007, 1:00]
Ad tech developed that can tell men from women
News Singapore's Agency for Science, Technology and Research (A*Star) has developed a gender-recognition system that could change the way advertising works in future. A representative at the agency's booth told CNET Asia that the technology is focused...
[June 18, 2009, 11:43]
Spammer loses fight for right to spam
Talkback Without comment, the United States Supreme Court declined an opportunity to address the constitutionality of the CAN-SPAM Act, which regulates commercial advertising on the Internet, and the University of Texas' policy of denying off-campus...
[January 16, 2006, 1:47]
New Lindows shuts out spam and pop-up ads
News Software maker Lindows released a new version of the Linux operating system on Wednesday, touting new features that block unwanted email and Web advertising. Robertson also touted new additions to the operating system, including SpamSafe, a "smart...
[June 26, 2003, 15:43]
Amazon makes Web-ad patent bid
News Amazon spokesman Bill Curry declined to comment on the application or if the company already offers such a Web advertising system on its site. Instead, they say, the proposed method takes a page from cost-per-click advertising with search engines...
[March 25, 2003, 9:34]
Ads-for-content payment system goes live
News The key difference between Pico-Pay and most other systems is that buyers pay for content by viewing advertising material, just as they do when watching free-to-air commercial television, Pico-Pay executives said.
[April 4, 2003, 8:23]
Microsoft reveals plans for online services
News It will be primarily supported by advertising and be separate from the operating system itself. Gates said Microsoft is working on two products, "Windows Live" and "Office Live", that create opportunities for the company to sell online...
[November 2, 2005, 8:10]
Spymac gives away 1GB of email storage
News The free email accounts, which can be used with any operating system, do not rely on keyword scanning or advertising, it said in a posting on the Spymac site. Yahoo is starting to use storage upgrades in its promotions, advertising price breaks for...
[April 6, 2004, 10:10]
Portsmouth Uni students get Google Apps service
News A university has provided its students with free access to an advertising-free version of Google Apps, including webmail, online documents and calendars. Users can continue to use their Google accounts when they leave, but the company will...
[September 4, 2009, 9:26]
OFT broadens online advertising probe
News If a behavioural-advertising system is 'opt-out', it means that people who dislike the idea have to explicitly request that they are not tracked," the report's authors said in a statement. The Office of Fair Trading has deepened its probe into the...
[October 16, 2009, 17:56]
Google celebrates 70 percent profit rise
News Reyes said the company will continue to rely on its successful automated online advertising system that has become a model in the industry for serving up context-related ads that appeal to web surfers.
[April 20, 2007, 11:12]
Patents crucial in search battle
News According to the Google lawsuit, Overture's patent covers 67 separate claims, including exclusive rights to a "system for enabling an advertising Web site promoter using a computer network to update information relating to a search listing within...
[July 18, 2003, 12:52]
Yahoo appoints click fraud tsar
News Tom Cuthbert, president of Click Forensics, said the fact that Yahoo was creating a vice president position devoted to advertising system quality signals that the company is taking the issue of click fraud seriously.
[March 22, 2007, 9:24]
