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AOL Buys Online Ad Firm
News America Online moved aggressively on Thursday to improve its ad prospects, announcing its acquisition of interactive marketing specialist Advertising.com for $435m (£239m). Advertising.com, which focuses largely on delivery of so-called...
[June 24, 2004, 16:40]
The Day Ahead: Big Is Beautiful For AOL, But Ad Picture Fuzzy
News America Online checked in with its latest earnings and allayed some concerns about online advertising amid a dot-com cash crunch. In June, NBCI helped kick off worries about online advertising, when it issued a profit warning, revamped and partly...
[July 21, 2000, 13:58]
Salesforce Acquires Google AdWords Service
News Salesforce.com has acquired a small company that created an add-on to its hosted services for purchasing and managing Google-driven Web advertising campaigns. Swensrud said that the service, called Salesforce for Google AdWords, allows people to...
[August 22, 2006, 10:00]
UK Dot-com Ad Spending Down
News Advertising spending by UK dot-com companies has fallen for the first time in years according to figures to be released by media monitoring firm ACNielsen MMS next week. Figures from ACNielsen MMS will show that for the month of November...
[January 11, 2001, 12:13]
Google Wins $900m MySpace Deal
News Google has won a highly prized deal with MySpace.com to serve Web search and advertising listings to the nearly 100 million members of the News Corp-owned social network, besting rival Yahoo in the bid.
[August 8, 2006, 17:45]
Amazon Makes Web-ad Patent Bid
News During the Internet boom several companies, including AdAuction.com and One Media Marketplace, sold advertising inventory on Web sites by auctioning the space to the highest bidder. The e-commerce giant, which sells limited advertising space on its...
[March 25, 2003, 9:34]
Free-PC.com Sets Off 'sales' Frenzy
News Officials at the Idealab startup Free-PC.com say they're baffled by the overwhelming response to their advertising-supported free hardware offer and want to expand the program. The positive reaction to the Free-PC.com offering is a sign that the...
[February 11, 1999, 10:31]
Bin Laden Ploy Spreads IM Adware
News Several victims told CNET News.com on Wednesday that a new Trojan horse advertising program, called BuddyLinks, masquerades as a news Web site with a story on the al-Qaida leader's capture, in an attempt to fool users of America Online's instant...
[February 12, 2004, 7:15]
Game Over For Freeloader.com
News Online gaming site Freeloader.com is to close after failing to attract sufficient advertising revenue, according to reports on Wednesday morning. However, there have been several indications recently that there will be insufficient advertising...
[March 21, 2001, 8:59]
The Day Ahead: Yahoo! Ducks Online Ad Issue
News executives did their best to allay fears that the dot-com shakeout won't hurt the Web giant's advertising prospects, but they raised more questions than they answered and largely ducked the issue. NBCI partly blamed dot-com woes for its profit...
[July 12, 2000, 13:00]
Dot-coms See Gold In Consumer Data
News Other companies such as online advertising company Agency.com and search service LookSmart have recently introduced consulting and Web analytics divisions. Web analytics is becoming a hot niche in a cold Internet advertising market, as a slew of...
[October 25, 2001, 9:46]
Newspapers Hit Back At Online Jobs Sites
News Traditional newspapers are taking the gloves off in a high-stakes brawl with Web-based competitors over the control of situations vacant advertising. Newspapers have long sought to hedge their bets by embracing online advertising initiatives such...
[August 8, 2003, 12:35]
British Publisher Sues Amazon.com
News The owner of a small British publishing company has filed a lawsuit against Amazon.com, claiming that the online bookseller caused damage to his business by advertising his books without permission and also incorrectly showing them to be out of...
[December 22, 1999, 10:40]
The Day Ahead: Will Rediff.com Be An IPO Hit?
News The company primarily gets its sales from advertising revenue, but does have e-commerce offerings. The company depends on advertising, plans to market aggressively, enhance broadband and wireless offerings and grow its advertising base.
[June 14, 2000, 12:17]
UPDATE: First-e Takes The Slow Road
News First-e downplayed the influence of the dot-com stocks downturn in its decision, revealed Monday, to scrap an expensive television advertising blitz. First-e, like many dot-com startups, hit public consciousness with a mass-market advertising...
[October 26, 2000, 11:48]
Microsoft Touts Consumer Benefits Of Broadband Media
News Major contributors to the Microsoft cause include content providers, hosting companies, encoding specialists, content delivery networks, Internet advertising services and ISPs. Internet advertising services: Engage Technologies
[October 1, 1999, 12:15]
Microsoft Muses On Free Desktop Apps
News In recent weeks, Microsoft has identified a number of ways to increase its online advertising business as it seeks to fend off rivals such as Google. As Web advertising grows and consumer revenues shrink, we need to consider creating ad-supported...
[November 15, 2005, 8:35]
Web Ad Firm To Profile Surfers
News The concept has long been known as "behaviourally targeted advertising," and it is gaining traction on the Internet today through companies like Advertising.com, Revenue Science, Tacoda and aQuantive.
[April 26, 2004, 16:15]
Classifieds Turn Into Net's Cash Cow
News The growing momentum for this dull but dependable advertising staple points to a possible recipe for the future of dot-com success: Take an old idea, and do it better online. The America Online and Microsoft Network Internet services have also...
[November 30, 2001, 10:11]
Lycos Sports 'for Sale' Sign
News Now, with a resurgence of online advertising spending, Terra is seeking a buyer for the Lycos division as it focuses on its Spanish- and Portuguese-language businesses, according to the document, prepared by Lehman Brothers and circulated to...
[April 28, 2004, 9:00]
