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Advertising watchdog reprimands Microsoft over 'facts'
News The Advertising Standards Authority (ASA) thinks they should get the facts too -- but it's warned Microsoft to make sure its are straight first. The Authority asked Microsoft to amend its ads and suggested in future the software behemoth might want...
[August 25, 2004, 16:25]
Advertising software knows who you are
News Our system enables publishers to build profiles of individual audience members based on their interactions with the site," said Dave Morgan, chief executive of Tacoda and founder of Real Media, an advertising technology company that is now part of...
[May 7, 2003, 11:30]
Advertising Killer
Downloads If you have seen a popup you don't want to see anymore, right click on the advertising killer icon (on the bottom right of your screen), then click on "add rule", choose the name of the popup (you can see it on the window itself and in the...
[March 8, 2002, 7:00]
Advertising body slaps ntl
News Free ISP ntl is to be investigated by the Advertising Standards Authority (ASA) following nearly 50 complaints about adverts for its free service, ntlworld. All national TV and print advertising has been removed because we are wary of creating more...
[June 30, 2000, 11:22]
Advertising Standards Authority investigates breathe ad
News Following last week's decision to boot 500 customers from the breathe.net service, the Advertising Standards Authority (ASA) has received complaints from customers who were told they were "using the service too much".
[August 1, 2000, 10:08]
The Advertising Dictionary
Downloads The Advertising Dictionary is a comprehensive glossary of advertising terms. You should find most of the advertisment related terms you will need throughout this subject. You can use this dictionary while writing a contract or negotiating with an...
[September 29, 2005, 16:13]
Broadband spurs online advertising
News In an update to Web ad sales figures for the fourth quarter, the Interactive Advertising Bureau said revenue jumped by 9 percent in the US market at the end of 2002 from the previous quarter. The final figures cast a better light on the Net...
[June 13, 2003, 8:21]
CBS Outdoor Streamlines Management of More Than 35,000 Unique Advertising Property Leases
White Papers CBS Outdoor wanted to ensure accurate, timely payment on approximately 35,000 unique leases for advertising properties, some of which last for 20 to 30 years and replace a paper-intensive change management process with a flexible, timely, yet...
[April 3, 2009, 1:22]
Net advertising: Bigger ads, bigger impact?
News The guidelines, set by the Interactive Advertising Bureau's Rich Media Task Force on Monday, are meant to help encourage and streamline the creation of "rich media" units -- advertisements that typically include animation, audio or video.
[August 7, 2001, 10:04]
Helsingin Sanomat Maximizes Advertising Revenue With Improved Customer Service and Marketing
White Papers Helsingin Sanomat wanted to establish a single, company-wide system for managing hundreds of thousands of advertisements and more than 30,000 advertising customers a year and enhance customer orientation and improve customer identification in...
[July 1, 2008, 1:01]
DataBank: An Economics Based Privacy Preserving System for Distributing Relevant Advertising and Content
White Papers A critical feature of successful new advertising models has been their reliance on knowledge of various types of personal user data in order to make advertisements relevant and useful. The preservation of privacy would appear to be in direct...
[January 7, 2007, 0:00]
Bluetooth and WAP Push Based Location-Aware Mobile Advertising System
White Papers Advertising on mobile devices has large potential due to the very personal and intimate nature of the devices and high targeting possibilities. Experimental results show that the system provides a viable solution for realizing permission-based...
[November 19, 2004, 2:00]
Google Advertising Tools: Working With AdSense
White Papers Google makes its living from advertising, and the Google AdSense program in particular earns its keep by placing ads in web content. It's therefore not surprising to see AdSense promoting itself as the way to reap "The reward of great content".
[October 10, 2007, 1:00]
Online advertising overtakes magazines
News Online advertising raked in £1.3bn last year and is now worth three times the radio advertising market, Ofcom's annual report into the communications market has revealed. Now the fourth-largest display advertising medium in the UK behind newspapers...
[August 11, 2006, 13:20]
Internet advertising changes gears
News Internet marketers are promising a new generation of online advertising "lite" that's more effective and less annoying than some current methods, but they could have a hard time convincing jaded Web surfers they're for real.
[March 31, 2004, 12:35]
$8m advertising patent victory for Yahoo
News An Ask Jeeves spokesman said: "We do not believe we are in violation of those patents with our recently introduced PPC search advertising product. Meanwhile, sources have said Microsoft is in discussions to buy adware maker Claria in a move to own...
[August 17, 2005, 9:40]
UK online advertising hits new high
News The UK's online advertising market soared in 2005, as advertisers abandoned traditional media in favour of the Internet. Research published by the Advertising Association on Monday found that the online advertising market was worth £1.1bn in 2005...
[March 21, 2006, 15:10]
Online advertising versus security: Where will the conflict end?
News Regardless of how you feel about Web advertising, the Internet as we know it wouldn't exist without it. Advertising is a huge revenue source on the Web, and only a naive technology purist would think that a major Internet company could survive...
[August 11, 2006, 13:55]
Internet advertising surpasses TV
Blog Comment Interesting to see online advertising outweigh TV in UK.but are people spending their digital budgets in the best way? Finding and engaging people where they are already having conversations is vital for developing brand advocates - but all too...
[October 7, 2009, 11:46]
The Advertising Dictionary
Downloads The Advertising Dictionary is a comprehensive glossary of advertising terms. You should find most of the advertisment related terms you will need throughout this subject. You can use this dictionary while writing a contract or negotiating with an...
[September 29, 2005, 17:28]
