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Advertising software knows who you are
News Our system enables publishers to build profiles of individual audience members based on their interactions with the site," said Dave Morgan, chief executive of Tacoda and founder of Real Media, an advertising technology company that is now part of...
[May 7, 2003, 11:30]
Advertising in Video Games: A Review of Emerging Opportunities
White Papers As video games develop the capacity to increasingly vie for consumer attention away from other forms of media, advertising sponsors will increasingly look to video games as a way to reach their target market through in-game advertising.
[June 30, 2005, 3:00]
Advertising Killer
Downloads If you have seen a popup you don't want to see anymore, right click on the advertising killer icon (on the bottom right of your screen), then click on "add rule", choose the name of the popup (you can see it on the window itself and in the...
[March 8, 2002, 6:00]
Advertising Standards Authority investigates breathe ad
News Following last week's decision to boot 500 customers from the breathe.net service, the Advertising Standards Authority (ASA) has received complaints from customers who were told they were "using the service too much".
[August 1, 2000, 10:08]
Advertising watchdog reprimands Microsoft over 'facts'
News The Advertising Standards Authority (ASA) thinks they should get the facts too -- but it's warned Microsoft to make sure its are straight first. The Authority asked Microsoft to amend its ads and suggested in future the software behemoth might want...
[August 25, 2004, 16:25]
Advertising body slaps ntl
News Free ISP ntl is to be investigated by the Advertising Standards Authority (ASA) following nearly 50 complaints about adverts for its free service, ntlworld. All national TV and print advertising has been removed because we are wary of creating more...
[June 30, 2000, 11:22]
Bluetooth and WAP Push Based Location-Aware Mobile Advertising System
White Papers Advertising on mobile devices has large potential due to the very personal and intimate nature of the devices and high targeting possibilities. Experimental results show that the system provides a viable solution for realizing permission-based...
[November 19, 2004, 2:00]
UK online advertising hits new high
News The UK's online advertising market soared in 2005, as advertisers abandoned traditional media in favour of the Internet. Research published by the Advertising Association on Monday found that the online advertising market was worth £1.1bn in 2005...
[March 21, 2006, 15:10]
The Inside Edge: Using Macromedia Flash in Online Advertising
White Papers This paper explores the effectiveness of using rich media, such as Macromedia Flash, in online advertising and addresses the unique challenges and solutions for implementation in this industry. With increasing competition for viewer's time and...
[May 7, 2005, 3:00]
Online advertising starts to stabilise
News and its online advertising peers. reports its second-quarter results, Wall Street analysts are scurrying to predict when it'll be safe for investors to buy stocks of companies that depend on online advertising.
[June 7, 2001, 14:41]
SSW Advertising
Downloads SSW offers a variety of advertising opportunities for you to grow your business, targeting IT and business decision-makers and the developer.
[February 2, 2006, 6:00]
Online advertising needs to be new and improved
Leader In publishing, advertising has always had an uneasy relationship with editorial. Journalists and editors regard advertising as a commercial necessity, but one that has the potential to dilute the quality of their publications in ways out of their...
[June 23, 2005, 13:25]
The Advertising Dictionary
Downloads The Advertising Dictionary is a comprehensive glossary of advertising terms. You should find most of the advertisment related terms you will need throughout this subject. You can use this dictionary while writing a contract or negotiating with an...
[September 29, 2005, 17:28]
An Entropy Approach to Unintrusive Targeted Advertising on the Web
White Papers This paper describes the formulation of a new model for unintrusive targeted advertising on the web, extending the linear programming approach taken by Langheinrich et al. A feature of our model is that it avoids unrealistic solutions of the type...
[April 1, 2004, 23:01]
Google Advertising Tools: Working With AdSense
White Papers Google makes its living from advertising, and the Google AdSense program in particular earns its keep by placing ads in web content. It's therefore not surprising to see AdSense promoting itself as the way to reap "The reward of great content".
[October 10, 2007, 1:00]
The Day Ahead: Debate heats up over online advertising outlook
News That's the theory being tossed around by online advertising executives. The theory goes like this: Cash strapped dot-coms will turn away from expensive TV ads to focus on more effective online advertising.
[June 7, 2000, 12:32]
Pop Goes the Trademark?: Competitive Advertising on the Internet
White Papers There is not yet a consensus regarding the application of existing advertising law doctrines to the use of trademarks to trigger search result ads or "Pop-up" ads on the Internet. The rights and obligations of online advertisers are uncertain in...
[June 13, 2006, 1:00]
Net advertising showing signs of maturity
News Advertising sales, a vital component in every commercial Web site's business plan, have been sluggish and uncertain for the last two years as major consumer brand advertisers held off to see if the medium would be able to return their marketing...
[October 24, 1997, 8:42]
A New Framework for Marketing Accountability - Measuring the Impact of Multi-Channel Marketing and Advertising Efforts
White Papers The importance of accurately assessing the impact of marketing, advertising, and communications efforts is evident. Much is riding on the proper evaluation and measurement of the efficacy, performance, cost, and impact of increasingly complex and...
[August 11, 2006, 0:00]
Net firms embrace offline advertising measurements
News Having long sought to set the Internet apart from traditional advertising media, the online industry is now fighting to close the perception gap that it helped create. While the feeble status of Net advertising can largely be blamed on the dot-com...
[May 15, 2002, 15:46]
