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Advertising Standards Authority investigates breathe ad
News Following last week's decision to boot 500 customers from the breathe.net service, the Advertising Standards Authority (ASA) has received complaints from customers who were told they were "using the service too much".
[August 1, 2000, 10:08]
Advertising watchdog reprimands Microsoft over 'facts'
News The Advertising Standards Authority (ASA) thinks they should get the facts too -- but it's warned Microsoft to make sure its are straight first. The Authority asked Microsoft to amend its ads and suggested in future the software behemoth might want...
[August 25, 2004, 16:25]
Advertising software knows who you are
News Our system enables publishers to build profiles of individual audience members based on their interactions with the site," said Dave Morgan, chief executive of Tacoda and founder of Real Media, an advertising technology company that is now part of...
[May 7, 2003, 11:30]
Advertising body slaps ntl
News Free ISP ntl is to be investigated by the Advertising Standards Authority (ASA) following nearly 50 complaints about adverts for its free service, ntlworld. All national TV and print advertising has been removed because we are wary of creating more...
[June 30, 2000, 11:22]
Futuristic Advertising Relies on VersaLogic Computing Power
White Papers Vert Inc.s "VID", or Vert Intelligent Display, is a mobile video graphics display module that mounts to the top of taxicabs and receives advertising media through a wireless internet connection. The VID uses GPS to identify its location and change...
[April 30, 2009, 1:19]
Mobile Advertising or Mobile Marketing: A Need for a New Concept?
White Papers This paper is about clarifying the meaning of two concepts: mobile advertising and mobile marketing. The aim is to find a term that covers the essential elements of mobile commercial communication, which is sometimes referred to as mobile...
[May 10, 2006, 1:00]
DataBank: An Economics Based Privacy Preserving System for Distributing Relevant Advertising and Content
White Papers A critical feature of successful new advertising models has been their reliance on knowledge of various types of personal user data in order to make advertisements relevant and useful. The preservation of privacy would appear to be in direct...
[January 7, 2007, 0:00]
The Advertising Dictionary
Downloads The Advertising Dictionary is a comprehensive glossary of advertising terms. You should find most of the advertisment related terms you will need throughout this subject. You can use this dictionary while writing a contract or negotiating with an...
[September 29, 2005, 16:13]
Internet Advertising “Growing Fast”
Blog Comment Spend on online advertising is growing fast but it still represents less than 10% of total ad spend, TV has declined but it retains the lion share of spend. Internet advertising is heavily skewed to paid-for search advertising - the medium still...
[July 17, 2007, 21:35]
A New Framework for Marketing Accountability - Measuring the Impact of Multi-Channel Marketing and Advertising Efforts
White Papers The importance of accurately assessing the impact of marketing, advertising, and communications efforts is evident. Much is riding on the proper evaluation and measurement of the efficacy, performance, cost, and impact of increasingly complex and...
[August 11, 2006, 0:00]
Engage sells advertising assets
News An online ad-technology company said on Thursday that it has agreed to acquire certain assets from online advertising company Engage. Engage said it has agreed to sell to Bluestreak some Adknowledge assets, including source code that lets marketers...
[September 14, 2001, 12:12]
Online advertising overtakes magazines
News Online advertising raked in £1.3bn last year and is now worth three times the radio advertising market, Ofcom's annual report into the communications market has revealed. Now the fourth-largest display advertising medium in the UK behind newspapers...
[August 11, 2006, 13:20]
Online advertising versus security: Where will the conflict end?
News Regardless of how you feel about Web advertising, the Internet as we know it wouldn't exist without it. Advertising is a huge revenue source on the Web, and only a naive technology purist would think that a major Internet company could survive...
[August 11, 2006, 13:55]
Online advertising starts to stabilise
News and its online advertising peers. reports its second-quarter results, Wall Street analysts are scurrying to predict when it'll be safe for investors to buy stocks of companies that depend on online advertising.
[June 7, 2001, 14:41]
The Day Ahead: Debate heats up over online advertising outlook
News That's the theory being tossed around by online advertising executives. The theory goes like this: Cash strapped dot-coms will turn away from expensive TV ads to focus on more effective online advertising.
[June 7, 2000, 12:32]
Net advertising: Bigger ads, bigger impact?
News The guidelines, set by the Interactive Advertising Bureau's Rich Media Task Force on Monday, are meant to help encourage and streamline the creation of "rich media" units -- advertisements that typically include animation, audio or video.
[August 7, 2001, 10:04]
Online UK advertising to top £1bn
News Online advertising spending in the UK will pass the £1bn milestone this year, according to a report issued on Tuesday. Online advertising revenues in the first half of 2005 rose to £490m, a rise of 62 percent compared with the same period last year...
[October 4, 2005, 13:50]
Internet advertising changes gears
News Internet marketers are promising a new generation of online advertising "lite" that's more effective and less annoying than some current methods, but they could have a hard time convincing jaded Web surfers they're for real.
[March 31, 2004, 12:35]
UK advertising authority introduces anti-spam rules
News The UK's advertising authority has taken new measures to stop junk email and text messaging, by making it mandatory in most cases for advertisers to get explicit consent before they can send commercial messages.
[March 5, 2003, 14:27]
OFT broadens online advertising probe
News The Office of Fair Trading has deepened its probe into the online targeting of advertising and prices. The government watchdog on Thursday started a new two-part inquiry into the pricing side of 'behavioural advertising' — that is, tracking the...
[October 16, 2009, 17:56]
