Google: You have to pay to play
News Google's previous program, AdWords, was based on a traditional online system that required payment by the number of impressions delivered. The program, called AdWords Select, ranks ads based partly on how much an advertiser pays and partly on...
[February 21, 2002, 11:48]
Google France fined for trademarked terms
News Google France sold the use of these words to advertisers through its AdWords program. Travel agencies Luteciel and Viaticum sued Google in December 2002, after the search company refused to curb the use of disputed words in the AdWords program.
[October 17, 2003, 11:00]
Google expands advertising programme
News Six weeks ago, Google quietly launched AdSense, a self-service programme to let a wide network of Web sites small and large host AdWords, its search term-targeted advertisements. In July, Hoskins said, his AdWords generated approximately 160 to 220...
[August 7, 2003, 11:20]
KeywordConvert
Downloads The program combines and formats keywords for Google Adwords campaigns in seconds. It combines separate keywords into phrases and then formats them by putting square brackets and quotation marks around them, thereby saving the user lots of time.
[March 28, 2008, 23:10]
TypoWords
Downloads TypoWords uses the Google Adwords API to find low cost typo variations of high cost keywords. Newbie AdWords advertisers can play with the big boys by finding budget typo keywords. The low cost typo keywords can supply cheap traffic for your Web...
[July 7, 2005, 21:55]
Google factors clicks into AdWords
News Google is augmenting its popular AdWords programme with several new features, including a tool that lets advertisers gauge how frequently clicks on paid links result in transactions. Launched in February, AdWords lets advertisers bid for placement...
[October 9, 2003, 12:40]
Traffic Increase eBook
Downloads Some of the topics that we discussed are article marketing forum marketing, traffic exchanges, free classifieds, press releases, resource box, email, Google AdWords, title tag, submission to directories, HubPage and Squidoo, link exchange...
[September 25, 2008, 7:43]
Google searches for Euro success
News Last month, the company introduced AdWords Select in those six markets, publicising the cost-per-click program to visitors of those foreign language homepages. He added that the basic AdWords program, a pay-by-credit-card service, was already...
[August 30, 2002, 11:53]
Google accused in copyright case
News It cited unnamed sources saying the defendants also alleged that Google AdWords salespeople suggested they buy keywords including "pirated" and "bootleg movie download", and that a Google employee corroborated their sworn statements in a...
[February 13, 2007, 8:43]
Overture, Google win Yahoo! berths
News Japan from Google's Adwords Select service, which launched in Japan in July, according to the company. The suit came after Google revamped its Adwords product to offer customers the chance to bid for keywords, a feature Overture says it pioneered.
[November 18, 2002, 16:33]
Google and Salesforce.com team up on website
News Salesforce.com and Google are expected to launch a combined website on Tuesday that is designed to allow the online customer relationship management software maker to act as a reseller for Google's AdWords.
[June 5, 2007, 8:18]
Google announces new ad programme
News The Content-Targeted Advertising programme is an extension of the company's AdWords programme, which lets advertisers bid for placement on the "sponsored listings" section of the Google page, which is based on key words a site user types into the...
[March 5, 2003, 9:12]
Microsoft gets personal with online ads
News AdWords and Yahoo's Search Marketing unit. If it wasn't for that, then it would be (Google's) AdWords 'lite,'" Google, for example, generated $885m in revenue last quarter from ads on its own site, along with $675m in revenue from ads on partner...
[November 14, 2005, 12:05]
Google closes security hole
News The flaw, known as a cross-site scripting vulnerability, existed on the Web site for Google's AdWords advertising program and a customer training site, according to security company Finjan Software, which discovered the problem.
[October 11, 2005, 10:00]
$1.85bn Ask Jeeves sale agreed
News On the advertising front, MSN is expected to debut a new technology intended to rival the successful AdWords program operated by Google. InterActiveCorp has agreed to a $1.85bn buyout of search engine Ask Jeeves.
[March 21, 2005, 17:15]
Geico decision rocks Google
News In its lawsuit, Geico had asked the court to bar Google from selling Geico trademarks in its Adwords program and from continuing to display third-party ads alongside the results of searches that use Geico's trademark.
[August 17, 2005, 9:05]
No guarantees for Google in its mobile mission
News Google has also adapted some advertising products to mobile, including its AdSense program, which matches ads to a site's content, and AdWords, which matches key words in ads with search results. Google sees mobile as its future, but the company's...
[February 8, 2008, 15:42]
Financial data theft soared at Easter
News They generally come [to sites] through services like Google AdWords, which drive them through to infected Web sites," said Tuvey. The program then hijacks one-time-use PINs and transaction numbers as the person enters them into the fields.
[April 24, 2006, 16:50]
'Intel Inside' campaign gets some Google magic
News The world's largest microprocessor supplier and the most popular search engine were set to announce on Wednesday a co-marketing initiative that will allow makers and sellers of Intel-based laptops and other computers to easily buy keyword-based...
[April 25, 2007, 9:15]
Google and Amazon tussle for talent
News Amazon countered late on Thursday by sponsoring its own recruiting ad on Manber's name through Google's self-serve ad program, AdWords. Google and Amazon.com are fighting for top computer scientists on Google's home turf: search results.
[September 29, 2003, 10:35]
