Microsoft closes Aquantive deal
News Microsoft has completed the largest purchase in its history, sealing its $6bn (£3bn) takeover of internet advertising firm Aquantive. The software maker closed the deal on Friday, according to a filing Aquantive made on Monday with the Securities...
[August 14, 2007, 8:53]
Sizing up Microsoft's Aquantive deal
News Aquantive who? Randy Haykin, managing director at Outlook Ventures, said Microsoft's Aquantive purchase was a "defensive manoeuvre" in a consolidation wave that started when AOL bought online ad network Advertising.com three years ago for $435m.
[May 21, 2007, 9:43]
Microsoft to spend $6bn on Aquantive
News In a bid to boost its presence in advertising, Microsoft said on Friday that it will pay $6bn (£3bn) to acquire Aquantive, a digital marketing and services company. Aquantive produces the Atlas Media Console and Drive PM tools for advertisers and...
[May 18, 2007, 14:35]
Web ad firm to profile surfers
News aQuantive, one of the Web's largest advertising companies, has quietly formed a new operating unit to profile Web surfers and deliver targeted online ads. Called "Drive Peformance Media," or Drive PM, the initiative was created earlier this year...
[April 26, 2004, 16:15]
Ex-Yahoo exec to head Microsoft online business
News Announcing Lu (pictured) as the president of Microsoft's online-services group, the software maker said that Brian McAndrews, former chief executive of Aquantive, would be leaving Microsoft. Brian McAndrews built a world-class business for...
[December 5, 2008, 11:57]
Ballmer: Google is leader in advertising
News Microsoft acquired digital-advertising company Aquantive in May, and has been in the process of investing $2bn (£983m) in its own online advertising platform. Aquantive itself still needs to use an external advertising agency as consultants...
[October 11, 2007, 17:16]
Online ad firm pursues patent power
News Still, 24/7 is in a patent battle with rival Aquantive, formerly known as Avenue A. Last month, the US Federal Court for the Western District of Washington granted partial summary judgment to Aquantive in a lawsuit that alleged that Aquantive...
[August 15, 2003, 16:30]
Former Microsoft Windows chief gets £337k bonus
News The performance-based bonus reached 97 percent of the target because of Johnson's work integrating Aquantive into the company, increased page views on the MSN portal, and other non-specified achievements in the Windows and online-services business...
[October 1, 2008, 12:12]
AOL buys ad firm Tacoda
News Google wants to buy online ad company DoubleClick for $3.1bn; Yahoo recently spent $680m for 80 percent of Right Media it didn't own; Microsoft is offering $6bn to buy Aquantive; and WPP Group is acquiring 24/7 for nearly $650m.
[July 25, 2007, 8:28]
Microsoft hires anti-Google lobbyists
News It wasn't immediately clear whether the timing of Microsoft's latest lobbying filing has anything to do with sealing its own ad buy — a $6bn takeover of Aquantive — last Friday. It's official: Microsoft is deploying lobbyists to oppose Google's...
[August 17, 2007, 8:58]
Microsoft sells online ad agency Razorfish
News Microsoft acquired Razorfish in 2007 as part of its $6bn takeover of Aquantive. The deal for Aquantive was Microsoft's largest ever and highlighted the importance of supporting more-advanced advertising products and technologies across areas...
[August 10, 2009, 13:18]
EC extends Google-DoubleClick probe again
News The company, which closed its $6bn purchase of advertising company Aquantive in August, declined to comment on the European Commission's decision on Tuesday. European antitrust regulators will conduct a more extensive, second-phase review of Google...
[November 14, 2007, 7:15]
Yahoo launches customisable ad tool
News Google is buying online ad company DoubleClick for $3.1bn (£1.5bn) and Microsoft has agreed to pay $6bn (£3bn) for Aquantive. Yahoo just upped the ante in the display advertising space. The company on Monday launched a new display advertising...
[July 2, 2007, 9:51]
AOL buys online ad firm
News Other companies that practice behavioural ad tactics include Revenue Science, Tacoda and aQuantive. America Online moved aggressively on Thursday to improve its ad prospects, announcing its acquisition of interactive marketing specialist...
[June 24, 2004, 16:40]
Microsoft scores deals for Live Search
News Microsoft has also made other moves, including building its own ad-serving engine, spending billions to acquire Aquantive, and trying promotions such as its Live Search Cashback and other efforts designed to give consumers a financial incentive to...
[January 8, 2009, 17:29]
