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Google in banner-ad u-turn
News Google is taking a big step toward becoming an online banner-advertising network as the market for brand ads heats up. It's a big deal because it puts Google squarely in competition with the graphical banner networks.
[April 25, 2005, 11:15]
The great banner ad cover-up
News For example, if a Gator user visited the Volkswagen Web site in the past day, the service might show him a banner ad for car insurance while surfing on the ESPN Web site. Now the company is selling "pop-up banners," delivered to fit exactly over...
[August 17, 2001, 12:43]
Hackers launch Bofra banner ad attacks
News Security experts are warning that hackers may have launched a wide-spread attack in Europe using banner ads to redirect users to Web sites that download malicious code. After receiving several reports of rogue banner ads infecting users...
[November 22, 2004, 14:05]
Hackers launch Bofra banner ad attacks
Talkback What's worse, actually, is that users needn't even click the ad to get exploited - the IFRAME attack could hit users that just *viewed* the advertisement. Scary.
[November 28, 2004, 0:56]
Hackers launch Bofra banner ad attacks
Talkback this is password hacking yeas
[November 28, 2004, 22:33]
Microsoft answers cheerleader suit
News The retailer, Boathouse Row Entertainment Inc.refused to cooperate when staffers at Microsoft's LinkExchange unit asked for details about the ads in order to remove them from the LinkExchange banner ad-swapping network, Microsoft officials said.
[August 4, 1999, 9:42]
A Year Ago: Microsoft answers cheerleader suit
News The retailer, Boathouse Row Entertainment, refused to cooperate when staffers at Microsoft's LinkExchange unit asked for details about the ads in order to remove them from the LinkExchange banner ad-swapping network, Microsoft officials said.
[August 7, 2000, 7:00]
US Report: The online ad market matures
News As part of the general clutter of the media in people's lives, the banner ad on its own is having moderate to no success," said Roger Black, president of New York interactive consulting agency Interactive Bureau .
[October 26, 1998, 12:27]
Blueball MaxLight 36
Downloads This theme introduces several firsts for RW themes - 10 Custom image variations each for 2 different image locations, 2 built-in horizontal banner ad variations that can be turned on and off for each page, rounded corners on divs generated just...
[June 22, 2007, 8:00]
Narrative lets Net users buy direct from ad banners
News Narrative's updated Enliven client and server technology will allow surfers to select a size and submit credit card information at the banner ad without ever entering the Eddie Bauer site. The company unveiled technology today that will let Web...
[February 4, 1998, 9:29]
Anti-spammers hobble Oxfam's Kosovo email campaign
News Britain's largest foreign aid charity, Oxfam, had planned to experiment with direct email canvassing for the first time, using 10,000 email addresses from users of British Telecom's Talk21, a free email service, and Auto Trader magazine's Web...
[April 22, 1999, 7:13]
Blueball Shadow Colors 3.6
Downloads The theme includes a much requested built-in horizontal banner ad variation, 12 new body background color variations while retaining the content wrapper's tiling transparent png shadow over the background color, and many more variations.
[September 10, 2007, 8:00]
Harness other Web sites' popularity
News Many big online-only companies -- search sites such as Yahoo and magazines such as Feed, for example -- depend primarily on ad banner sales for revenue. The ratio of impressions to click-throughs gives you the click-through rate, which is the...
[January 20, 2004, 13:45]
eBay: Can it keep customers loyal?
News The eBay marketing deals aren't like typical banner ad campaigns. The Web site carries very little banner advertising on the core site -- less than one half of one percent, according to spokesman Kevin Pursglove.
[March 14, 2000, 13:34]
Gator exec speaks out on ads
News I've seen a Gator banner advertising a credit card company's services pasted on top of another credit card ad on Yahoo -- how is that more targeted? Our new form of pop-up advertisements, and the one that's controversial, is the desktop banner pop...
[September 5, 2001, 10:21]
Group issues standards for bigger Web ads
News The IAB last issued standards in fall 1996, when it gave formality to the ad banner -- relatively unobtrusive sales pitches linked to company Web sites, allowing consumers to "click through" for additional information about products or services.
[February 26, 2001, 8:17]
Surveillance 2: All for one and one for all
News You visit a Web site that contains a banner ad from a major Internet ad agency. Without any personal details, the agency can still use your ID to determine which banner ads it displays -- and it always chooses the ads you're most likely to respond to.
[February 24, 2000, 16:27]
Trojan horse exploits Explorer flaw
News The Trojan horse used a banner ad that the attacker somehow placed on Web hosting provider FortuneCity.com's site to infect PCs running Windows, said Craig Schmugar, a virus-research engineer with security company Network Associates.
[October 3, 2003, 8:45]
A Year Ago: Surveillance - All for one and one for all
News You visit a Web site that contains a banner ad from a major Internet ad agency. Without any personal details, the agency can still use your ID to determine which banner ads it displays -- and it always chooses the ads you're most likely to respond to.
[February 24, 2001, 6:01]
Free Opera: Start of something big?
News He added that the company would be unlikely to issue a free version of Opera for EPOC wireless platforms, as the screen size on EPOC devices is too small to accommodate an ad banner. The free version of Opera 5.0 for Windows is supported by a...
[December 7, 2000, 10:46]
