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Spyware Explained
White Papers Banner advertising companies where going broke because internet users where getting sick of the annoying animated gifs. Many advertisers turned to affiliate programs where publishers would get paid for actual sales made, not just for a click on a...
[January 1, 1970, 0:59]
Google In Banner-ad U-turn
News Google is taking a big step toward becoming an online banner-advertising network as the market for brand ads heats up. It's a big deal because it puts Google squarely in competition with the graphical banner networks.
[April 25, 2005, 11:15]
Ask Jeeves Dumps Banners
News Ask Jeeves is dropping banner ads from its flagship search site and will instead rely on paid sponsorships and other "targeted" advertising for revenue, the company said Monday. Banner ads, once the most common method of advertising online, have...
[January 6, 2003, 15:44]
EBay: Can It Keep Customers Loyal?
News The Web site carries very little banner advertising on the core site -- less than one half of one percent, according to spokesman Kevin Pursglove. The eBay marketing deals aren't like typical banner ad campaigns.
[March 14, 2000, 13:34]
Google Makes Move Into Banner Ads
News Search engine giant Google plans for the first time to sell ads that include images, a surprise reversal for a company that has won regard for its pioneering use of text-only marketing pitches and for keeping its home page religiously free of...
[May 13, 2004, 8:55]
Gator Exec Speaks Out On Ads
News I've seen a Gator banner advertising a credit card company's services pasted on top of another credit card ad on Yahoo -- how is that more targeted? Earlier, the IAB had described Gator's controversial new banner pop-ups, which deliberately obscure...
[September 5, 2001, 10:21]
Microsoft Buys Into Banner Adverts
News LinkExchange's best-known service is Banner Network, which lets small businesses barter for advertising on the service's more than 400,000 member sites. Now our 400,000 Banner Network members can have their ads appear across the Microsoft Network...
[November 6, 1998, 15:00]
Top EBay Sellers Offered Banner Ads
News The new ad programme comes as online advertising in general and banner advertising in particular have come under heavy scrutiny. There was a sense very early from many power sellers that if we are going to open up space [for advertising] then we...
[September 5, 2001, 11:41]
Web Users Shun Banner Ads Research Finds
News This means it is costing advertisers an average of £700 for every sale made via banner advertising. The project found that almost half the people surveyed, view banner advertisements for less than a second and fewer than two in every 1,000 people...
[May 15, 2000, 15:48]
Harness Other Web Sites' Popularity
News Use a banner exchange service Many big online-only companies -- search sites such as Yahoo and magazines such as Feed, for example -- depend primarily on ad banner sales for revenue. Server log files tell advertisers how many times a page with...
[January 20, 2004, 13:45]
The Great Banner Ad Cover-up
News Marketers are already feeling cheated by banner advertising because it doesn't deliver qualified results, he said, while consumers are hit with ads that do not interest them. The latest trick pits advertiser against advertiser on its own war-torn...
[August 17, 2001, 12:43]
US Case Calls Future Of Web Linking Into Question
News As attorneys' fees mount and Web advertising banner prices drop, TotalNEWS is feeling the financial brunt of the lawsuit's impact. TotalNEWS links to more than 1,400 news sites worldwide using frames technology, a controversial means of linking...
[May 27, 1997, 10:00]
Five Years Ago: US Case Calls Future Of Web Linking Into Question
News As attorneys' fees mount and Web advertising banner prices drop, TotalNEWS is feeling the financial brunt of the lawsuit's impact. TotalNEWS links to more than 1,400 news sites worldwide using frames technology, a controversial means of linking...
[May 24, 2002, 7:01]
US Report: The Online Ad Market Matures
News But while ad spending is growing exponentially -- from $800 m (£473 m) last year to $1.5 bn (0.8 bn) this year, and $2.4 bn (£1.4 bn) in 1999, according to the Yankee Group -- advertising technology has not kept pace; most banner ads of today are...
[October 26, 1998, 12:27]
Net Advertising: Bigger Ads, Bigger Impact?
News The rich media guidelines relate to several such established ad sizes, including the standard banner ad, newly sanctioned IMUs, skyscrapers and pop-up ads. For example, guidelines for a standard banner including rich media technologies such as HTML...
[August 7, 2001, 10:04]
Publishers Sue Gator Over Pop-ups
News Last year, the Interactive Advertising Bureau (IAB) criticised the company for selling banner ads that obscure those sold by online publishers. Gator sued the IAB, alleging "malicious disparagement" over its statements, but the two parties found...
[June 28, 2002, 9:53]
Phantoms Of The Opera Fixed
News Opera is available free of charge with a sponsored advertising banner in the top-right corner of the user interface. To remove the advertising banner users must register their version for $39 (about £24).
[February 5, 2003, 14:16]
Case Threatens Search Engines' Use Of Trademarks
News The Ninth Circuit US Court of Appeals in San Francisco on Wednesday found that Playboy Enterprises can pursue charges that Excite and Netscape Communications violated its trademark by selling banner advertisements triggered by the terms "playboy...
[January 16, 2004, 8:25]
Group Issues Standards For Bigger Web Ads
News The IAB last issued standards in fall 1996, when it gave formality to the ad banner -- relatively unobtrusive sales pitches linked to company Web sites, allowing consumers to "click through" for additional information about products or services.
[February 26, 2001, 8:17]
Firefox Users Ignore Online Ads
News Most people I know are more happy with Google's targeted ads -- they don't like big banner ads that are totally unrelated to what they're looking for," said Hallowell. In some cases Web surfers would be well-advised to stay clear of banner ads.
[December 6, 2004, 16:55]
