Excite@Home Buys Bluemountainarts.com For $780m
News It didn't take online greeting cards site Bluemountainarts.com too long to find a buyer. Excite@Home said Monday it would acquire Bluemountainarts.com from Blue Mountain Arts Publishing for $780m (£468m) in cash and stock.
[October 25, 1999, 15:44]
EGreetings: IPO Today, Acquired Tomorrow?
News If Bluemountainarts.com had to find a buyer as Amazon.com, Yahoo! It should because eGreetings is in the same business as Bluemountainarts.com, which was acquired by Excite@Home. On what is likely to be the last actual trading day of the IPO season...
[December 17, 1999, 11:51]
The Day Ahead: Excite@Home Trades Profits For Marketing
News Instead of allowing Excite@Home to post losses for the year in the name of expansion, maybe shareholders should question why the company overpaid for Bluemountainarts.com. Excite@Home looked like it had everything figured out.
[April 20, 2000, 12:48]
The Day Ahead: Big Is Beautiful For AOL, But Ad Picture Fuzzy
News Excite@Home is a top ten Web property with Bluemountainarts.com and the Excite portal, but page views declined again with media revenue missing Merrill Lynch's target. All AOL told us, however, is that life is good sitting on top of the Web.
[July 21, 2000, 13:58]

