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Brand Names = Good Governance?
Talkback ".you'd expect a brand name like Microsoft to score better" So because you have a well recognised brand you're supposed to care about ethics or the environment? You mean brands like BAT, Chevron, Rio Tinto, Merck, Novartis, Pfizer, GSK, BAE Systems...
[March 19, 2008, 10:09]
Brand Announces Enhancements To The Apollo Product Range To Address The GPRS Market
White Papers Brand has proved to the world that today's circuit-switched GSM Data services are not only useable but viable for large-scale deployment. Brand has done this by applying unique facilities such as spoofing, compression, session management, call...
[January 1, 1970, 0:59]
Brand 2: Multiplying Business Growth Through “e-Branding”
White Papers The clearest vision comes from a panoramic perspective -- one that spans all aspects of the physical and digital worlds and magnifies brand power. At the same time the audience of Web users is expanding, businesses are pondering how they can...
[January 1, 1970, 0:59]
Brand On The Run
Leader Apple Inc is by far the more economically active of the two companies: it gets full custody of the brand and the freedom to sell music however it likes. Apple Inc's ongoing problem with iPhone is degenerating into a contest between it and Cisco...
[February 6, 2007, 13:26]
Increased Productivity And Unified Brand Image Across Business Units With An Integrated Portal For Emerson Climate Technologies
White Papers This has helped ECT in strengthening its brand image and significantly reducing ordering time and order management costs. MindTree Consulting built a Web portal for Emerson Climate Technologies (ECT), the market leader in the HVAC industry.
[January 1, 1970, 0:59]
Consolidating The SAP Infrastructure In The Audi Brand Group Cuts Operating Costs
White Papers The Audi brand group's success story entailed a considerable increase in the complexity of the SAP infrastructure. Operation and maintenance of the SAP landscapes across multiple sites in Europe were becoming increasingly complicated.
[January 1, 1970, 0:59]
New Web Video User Interface Company Establishes Powerful Brand Identity With .TV Domain Name
White Papers Founded in 2005 and headquartered in San Francisco, California, Click.TV has enjoyed rapid growth, due in part to the determination of founder and chief executive officer to have a strong identity and brand name.
[January 1, 1970, 0:59]
Ballmer Will Let Yahoo Brand Live
Blog Comment thats a wise move, part of Yahoo's success can be attributed to brand recognition, they'd loose a lot of visitors if they try to consolidate. But then, what happens to MSN? its very similar to Yahoo!
[February 9, 2008, 17:27]
Novell Portal Services Connects Sesame Workshop Throughout The World, Ensuring Brand Uniformity
White Papers For example, with the “Sesame Street” brand - Elmo must appear the same across international boundaries. Sesame Workshop needed an infrastructure that would quickly gather essential data and provide it to key decision-makers, while guaranteeing...
[January 1, 1970, 0:59]
HP LTO3 Ultrium Data Cartridges Comparative Brand Testing White Paper
White Papers If a person think that an HP LTO3 Ultrium cartridge may cost a little more than a competing brand, the reality is that it may actually be nearly 50% less. IT managers may not be able to see the difference, but the tests prove that users of HP LTO3...
[January 1, 1970, 0:59]
Genicom Ships Digital-brand Printer
News The Digital brand is still very strong and commands great loyalty. Lees said Genicom would roll out new lines of page, laser and line-matrix printers in the coming months while maintaining the Genicom brand primarily for IBM environments.
[February 4, 1998, 14:31]
Mentec Implements Microsoft Business Solutions At Leading Distribution And FMCG Brand Management Company
White Papers Established in 1974, Stafford Lynch has built its business on successful brand management, sales and distribution within the food, beverages and homeware industries. Stafford Lynch needed to meet the industry requirement for EDI and enhance a...
[January 1, 1970, 0:59]
Microsoft: The World's Most Valuable Brand
News Microsoft has been named the most powerful global brand, beating out big names such as Coca-Cola, GE and Marlboro. The software company tops a list of the top 100 most powerful brands carried out by brand consultancy Millward Brown Optimor.
[April 5, 2006, 10:10]
A Brand Is A Package Too: From Boxes To Racecars, The Brands Drive Both
White Papers Building the brand will be the most important thing you do in 04. The brand can do that for you. It is vital to realize that a brand is not a static thing. It will impact your business, your career, your family and your customers.
[January 1, 1970, 0:59]
Lycos To Offer Own-brand Web Browser
News What it boils down to is, how well doe we advertise and how ell can I get a brand built," Horsfall said. One of the first partnerships is with NASCAR. Lycos (LCOS) had previously sponsored a Chevrolet driving team in the 40th annual Napa Auto Parts...
[March 2, 1998, 6:00]
Intel To Unveil Business PC Brand
News Intel is expected to introduce on Monday a new brand for business-PC technology as the latest plank of its marketing overhaul. Discussing what manufacturing processes the different chips would use, Otellini mentioned Intel's brands: "Centrino and...
[April 24, 2006, 8:45]
Boots Transforms Information Flow To Empower Staff And Strengthen The Brand
White Papers With retail competition intensifying, Boots needed to refocus on its core retail operations, improve the efficiency of store operations and thereby strengthen its brand. Based in Nottingham, Boots Group PLC (www.boots-plc.com) is the United Kingdom...
[January 1, 1970, 0:59]
Daisy Brand Uses TIBCO's Solution To Deliver Fresh Services
White Papers Daisy Brand is a leading manufacturer of award-winning sour cream products. To supply customers with new types of services without incurring a corresponding rise in manufacturing costs, the Daisy Brand IS team sought technology that would improve...
[January 1, 1970, 0:59]
International Fashion Brand Boosts Data Security And Productivity Among Workers
White Papers Because Paul Smith wanted a client operating system that would support the brand's continued development, it chose a system that was easy to deploy and maintain. To achieve its IT goals, Paul Smith took advantage of the Microsoft Rapid Deployment...
[January 1, 1970, 0:59]
Protecting The Integrity Of Your Brand
White Papers This report also elaborates on the importance of maintaining and securing oneĂ¢Â€Â™s brand, ensuring that risk is properly managed while preserving consumer trust. This whitepaper identifies the numerous threats that hackers, phishers and others...
[January 1, 1970, 0:59]
