Previous
Brand on the run
Leader Apple Inc is by far the more economically active of the two companies: it gets full custody of the brand and the freedom to sell music however it likes. Apple Inc's ongoing problem with iPhone is degenerating into a contest between it and Cisco...
[February 6, 2007, 13:26]
Brand names = good governance?
Talkback ".you'd expect a brand name like Microsoft to score better" So because you have a well recognised brand you're supposed to care about ethics or the environment? You mean brands like BAT, Chevron, Rio Tinto, Merck, Novartis, Pfizer, GSK, BAE Systems...
[March 19, 2008, 10:09]
White label reseller programs: Re-brand the services and products
Blog As a matter of fact, in any one white label reseller program, the reseller can re-brand the services and products under their own name. Moreover, it helps in marketing the services, as the customers find it easy to identify the products with an...
[May 12, 2008, 13:02]
Itanium: Behind Intel's new brand
News The company on Monday revealed that Itanium is the brand name for its first IA-64 processor. The brand name will replace Merced, the product's code name. More recently, Intel announced the Pentium III brand at the beginning of February.
[October 5, 1999, 11:18]
News Burst: AMD launches Duron brand, unveils Corvette
News Advanced Micro Devices (AMD) Thursday unveiled the brand name it has chosen for its next generation of low-cost microprocessors for consumer PCs: Duron. The chip was formerly code-named Spitfire. The processor will be positioned against larger...
[April 27, 2000, 9:36]
Commodore 64 brand gets new guardian angel
News Ironstone -- the company that has licensed the Commodore 64 brand from Tulip Computers -- has confirmed that it is planning on charging a subscription fee for access to C64 resources, in a bid to help the company become "the guardian angel" of the...
[July 15, 2003, 10:37]
Microsoft: The world's most valuable brand
News Microsoft has been named the most powerful global brand, beating out big names such as Coca-Cola, GE and Marlboro. The software company tops a list of the top 100 most powerful brands carried out by brand consultancy Millward Brown Optimor.
[April 5, 2006, 10:10]
PDF Power Brand
Downloads PDF Power Brand is free software that allows anyone to create "viral marketing tools" for affiliate marketers. Full training is made availible for free at the PDF Power Brand members area. Promotions using e-books and special reports are widely...
[April 20, 2009, 11:32]
Vodafone announces own-brand 3G handset
News Vodafone has announced this year will see the launch of its own-brand handsets. The operator has inked a five-year deal with manufacturer Huawei to produce a 3G Vodafone-branded handset for launch this September in Europe.
[February 16, 2006, 9:30]
Google named most powerful global brand
News Google has knocked Microsoft off the top spot and been named the most powerful global brand of 2007. It is the second year in a row a tech brand has beaten household names such as Coca-Cola, Marlboro and Toyota.
[April 23, 2007, 9:50]
Google takes top spot in UK brand rankings
News Yahoo dropped in the brand rankings from 79 in 2007 to 102 this year. Stephen Cheliotis, chairman of the Superbrands Council, said brand building is likely to become even more crucial over the next few years compared to the previous decade of...
[February 26, 2008, 7:31]
Damage to corporate brand worries IT managers
News Alongside the usual worries about damage caused by fire and natural disasters, IT managers are increasingly worried about technology disasters damaging the corporate brand, according to this year's disaster recovery report produced by security...
[October 17, 2007, 16:32]
Volume Decomposition Helped a Leading CPG Brand Identify Inefficiencies in Marketing Spend and Ways to Revive the Declining Sales
White Papers A leading CPG brand was experiencing a decline in both its volume and its market share, though the category was on a smooth rise year on year. It became imperative to judiciously allocate the marketing spend on specific support activities to get...
[May 16, 2009, 1:17]
Lenovo to drop IBM brand
News It always planned to phase out the IBM brand, but is dropping it quicker than planned because it has done better than expected in the market, according to the company's chief executive. One important sign of this progress is our decision to...
[November 2, 2007, 16:22]
Leading Italian Brand Launches Compelling Portal Series
White Papers The Pirelli brand has been one of the most celebrated symbols of Italian industry and its history is closely linked to the development of both the car and the motorbike. The company needed its infrastructure to be revised and made more efficient...
[September 11, 2008, 1:01]
Microsoft trashes its brand -- and Apple's the winner
Blog Windows Vista’s done a lot of damage to Microsoft’s reputation and brand. The point is that the brand is now ubiquitous, and Microsoft messes with it at its peril. It’s hard to avoid the conclusion that Microsoft seems to be in the process of...
[April 16, 2009, 9:48]
Sage changes brand to 'Best'
News The US subsidiary of British financial software vendor Sage Group will from next year brand products under the 'Best' name, the company said this week. Sage Software Incorporated was forced to drop the use of the Sage brand after Quick Technologies...
[August 2, 2001, 14:52]
Intel to unveil business PC brand
News Intel is expected to introduce on Monday a new brand for business-PC technology as the latest plank of its marketing overhaul. Discussing what manufacturing processes the different chips would use, Otellini mentioned Intel's brands: "Centrino and...
[April 24, 2006, 8:45]
Ballmer will let Yahoo brand live
Blog Comment thats a wise move, part of Yahoo's success can be attributed to brand recognition, they'd loose a lot of visitors if they try to consolidate. But then, what happens to MSN? its very similar to Yahoo!
[February 9, 2008, 17:27]
Computacenter Case Study: Royal Bank of Scotland's Own Brand Business
White Papers When Own Brand Business (OBB) became a part of the Royal Bank of Scotland Group, the company faced just such a challenge with its email systems. When businesses merge, communication channels can break down.
[August 10, 2006, 0:00]
