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Brand on the run
Leader Apple Inc is by far the more economically active of the two companies: it gets full custody of the brand and the freedom to sell music however it likes. Apple Inc's ongoing problem with iPhone is degenerating into a contest between it and Cisco...
[February 6, 2007, 13:26]
Brand names = good governance?
Talkback ".you'd expect a brand name like Microsoft to score better" So because you have a well recognised brand you're supposed to care about ethics or the environment? You mean brands like BAT, Chevron, Rio Tinto, Merck, Novartis, Pfizer, GSK, BAE Systems...
[March 19, 2008, 10:09]
Married to the Brand: Why Consumers Bond with Some Brands for Life
Downloads Put another way: Many marketers are great at wooing a "first date" with consumers -- yet lousy at creating a lasting marriage between buyer and brand. Married to the Brand tells the story of what makes profitable brand relationships work -- through...
[January 5, 2007, 6:00]
Genicom ships Digital-brand printer
News The Digital brand is still very strong and commands great loyalty. Lees said Genicom would roll out new lines of page, laser and line-matrix printers in the coming months while maintaining the Genicom brand primarily for IBM environments.
[February 4, 1998, 14:31]
TfL salvages Oyster brand in deal with EDS, Cubic
News Transport for London has signed a new deal for the running of its Oyster smartcard scheme, gaining control of the Oyster brand in the process. The deal with EDS and Cubic Transportation Systems was announced on Tuesday.
[November 19, 2008, 15:25]
Consolidating the SAP Infrastructure in the Audi Brand Group Cuts Operating Costs
White Papers The Audi brand group's success story entailed a considerable increase in the complexity of the SAP infrastructure. Operation and maintenance of the SAP landscapes across multiple sites in Europe were becoming increasingly complicated.
[August 25, 2006, 0:00]
How to Design a New Product That Will Compete in a Brand Dominated and Choice Saturated Market Environment?
White Papers HP wanted to capture the essence of their brand attributes. The rear projection television market is saturated, price driven market dominated by consumer electronics giants such as Sony, Samsung and Mitsubishi as well as less known, low priced...
[September 6, 2007, 1:00]
Collaborative Online/Offline Sales & Marketing: Enhancing Brand Equity, Decreasing Customer Defection, Diminishing Channel Conflict
White Papers As a marketer, the brands you represent depend on you for strategies that protect and enhance them.eCommerce can present peril or prodigy to brand equity & positioning. Brand control is at great risk in this Internet age where the lines of...
[December 14, 2005, 23:00]
Lycos to offer own-brand Web browser
News What it boils down to is, how well doe we advertise and how ell can I get a brand built," Horsfall said. One of the first partnerships is with NASCAR. Lycos (LCOS) had previously sponsored a Chevrolet driving team in the 40th annual Napa Auto Parts...
[March 2, 1998, 6:00]
Itanium: Behind Intel's new brand
News The company on Monday revealed that Itanium is the brand name for its first IA-64 processor. The brand name will replace Merced, the product's code name. More recently, Intel announced the Pentium III brand at the beginning of February.
[October 5, 1999, 11:18]
New Web Video User Interface Company Establishes Powerful Brand Identity With .TV Domain Name
White Papers Founded in 2005 and headquartered in San Francisco, California, Click.TV has enjoyed rapid growth, due in part to the determination of founder and chief executive officer to have a strong identity and brand name.
[January 5, 2007, 0:00]
Premmia, schlemmia: AST joins single-brand gang
News Suddenly the fashion for brand proliferation is over. What's happened is that Bravo is a bigger brand and top-end products were impinging on Premmia products. Going to one corporate desktop brand keeps SKUs down.
[August 1, 1996, 17:16]
Google tops brand-popularity poll
News Google has beaten Microsoft to be named the UK's most popular brand in 2006. Google also hit the top spot as the brand perceived as 'growing more popular' in 2006, with social networking site MySpace snapping up the sixth spot under the Millward...
[January 11, 2007, 8:57]
Protecting the Integrity of your Brand
White Papers This report also elaborates on the importance of maintaining and securing one’s brand, ensuring that risk is properly managed while preserving consumer trust. This whitepaper identifies the numerous threats that hackers, phishers and others...
[October 3, 2007, 8:53]
MS brand strategy is outdated
Talkback What I don't think MS understand (or at least aren't willing to admit) is that Vista slow adoption not just a technology issue it's a brand issue. It's no longer cool to like Microsoft. The era of 'telling and selling' is dead.
[June 6, 2008, 9:11]
Lenovo to drop IBM brand
News It always planned to phase out the IBM brand, but is dropping it quicker than planned because it has done better than expected in the market, according to the company's chief executive. One important sign of this progress is our decision to...
[November 2, 2007, 16:22]
News Burst: Study ranks AOL brand higher than TV
News A new brand study from media research firm the Myers Group found that consumers ranked America Online ahead of all of the major US television networks. Television consumers were asked to rank 70 media properties based on 26 attributes, including...
[November 11, 1999, 15:00]
Vodafone announces own-brand 3G handset
News Vodafone has announced this year will see the launch of its own-brand handsets. The operator has inked a five-year deal with manufacturer Huawei to produce a 3G Vodafone-branded handset for launch this September in Europe.
[February 16, 2006, 9:30]
Microsoft: The world's most valuable brand
News Microsoft has been named the most powerful global brand, beating out big names such as Coca-Cola, GE and Marlboro. The software company tops a list of the top 100 most powerful brands carried out by brand consultancy Millward Brown Optimor.
[April 5, 2006, 10:10]
Volume Decomposition Helped a Leading CPG Brand Identify Inefficiencies in Marketing Spend and Ways to Revive the Declining Sales
White Papers A leading CPG brand was experiencing a decline in both its volume and its market share, though the category was on a smooth rise year on year. It became imperative to judiciously allocate the marketing spend on specific support activities to get...
[May 16, 2009, 1:17]
