Previous
Branding Iron
Downloads With Branding Iron, you can mark your files and get the most out of Spotlight and Smart Folders. The traditional way to organize them is to put them in a folder called Project Brinkman But now, with Branding Iron and Spotlight, you can just mark...
[January 31, 2006, 6:00]
PROTD: More branding insanity
Blog It's been a while since I did a Press Release Of The Day, particularly one with such asinine branding in it (see here for a golden example from a year ago). But here's a good one: LexisNexis, the UK's leading provider of information and services to...
[April 15, 2008, 10:30]
MSDN Webcast: SharePoint Products and Technologies for Internet Site Development: .COM Branding (Level 200)
White Papers In this webcast, the presenters build upon their Getting Started session and focus on branding Microsoft SharePoint Products and Technologies for the Internet site presence. The presenters discuss how to use and create master pages, page layouts...
[December 23, 2008, 0:00]
Intel announces Nehalem desktop branding
News Intel has revealed the consumer branding for the successor to its Core 2 Duo brand. In its Monday announcement, Intel also said the first products to bear this branding will appear in the fourth quarter of this year, starting off with a high-end...
[August 11, 2008, 12:20]
Microsoft plans branding assault
News Microsoft is planning a new branding campaign similar to "Intel Inside" for its Windows Media audio and video technology, hoping to highlight the near-ubiquity of its multimedia technology, sources familiar with the plans say.
[August 26, 2004, 8:40]
The Day Ahead: Hack attacks become branding for Net firms
News Here's the logic behind the "branding in crisis" theory: If hackers attack a site it must mean that it's important enough to get hacked and one of the bigger players on the Web. Keynote has been branding savvy -- company executives are in front of...
[February 10, 2000, 11:53]
Microsoft faces lawsuit over Vista branding
Talkback The intent was an obvious deception to sell more product. It would be a small price to list the capabilities of the machine on the VISTA label. I have been in retail outlets and all the machines say are" VISTA ready".
[April 9, 2007, 14:55]
Intel contemplates business branding
News Intel's platform technology push and its associated branding efforts gained prominence with a 2005 reorganisation under Paul Otellini, then president and now chief executive. Intel telegraphed" its Centrino and Viiv branding well in advance...
[March 27, 2006, 9:20]
Sun adds extra shot to Java branding
News Sun introduced Java in 1995 but recognises the branding plan still isn't even halfway done. High-tech branding campaigns can reach ordinary consumers. But branding can go awry, even for giants such as Microsoft, whose name is widely recognised.
[July 8, 2004, 14:50]
PROTD: More branding insanity
Blog Comment Perhaps it started life as someone's password. If it wasn't for your Blog, it would probably have remained secret.
[April 16, 2008, 13:13]
Simplicity the key for tech branding
News In that sense, the sense and simplicity [branding] initiative helped a lot. White is an appropriate corporate colour for Philips Consumer Electronics, the gadget and home electronics unit of Royal Philips Electronics.
[February 2, 2006, 15:55]
Microsoft Executive Circle Webcast: The Role of Marketing and Branding in Driving Growth
White Papers Citing the results from the "2005 State of Marketing" survey conducted by Prophet, Inc.this webcast looks at the definition of growth within organizations and highlights inconsistencies in the way it is defined by chief executive officers, chief...
[December 31, 2008, 0:00]
The Six-Legged Horse Race: Why Store Branding Matters in the Battle Between Walgreens and CVS
White Papers The battle between Walgreens (the #1 drug store chain) and CVS (its key challenger) is largely being fought on traditional fronts such as price / promotion, location and store format. While both retailers have several crucial competitive advantages...
[November 19, 2008, 23:00]
PROTD - Branding gone mad
Blog I haven't done a Press Release Of The Day for a while, but this grabbed me by the neck and demanded it. It's from a PR company called (god have mercy on my soul) *kulow kommunikation. Daft enough, you might say, but wait, there's more.kulow...
[April 25, 2007, 16:26]
Microsoft faces lawsuit over Vista branding
News Microsoft has come under attack for the way it advertises the Vista operating system. A lawsuit, filed in the US, alleges that the company advertised systems as "Vista capable", when in fact the systems were not able to run Vista properly.
[April 4, 2007, 14:25]
Android Killer... More Like "Me Too Branding".
Talkback David, I enjoyed your story on this so-called "Android Killer" and I couldn't help but reply. This seems more like a desperate attempt to not get left behind (burried in a creative twist of "me too" marketing tactics).
[June 27, 2008, 9:49]
Intel sued over 'dual-core' branding
News Intel is being sued in a trademark case over the use of the term "dual-core" in its product labelling. The lawsuit was filed last week by California-based ultramobile PC firm DualCor. The suit accuses Intel of misappropriating the DualCor trademark...
[September 6, 2007, 12:07]
Lawyers: Vista branding confused even Microsoft
News Lawyers for plaintiffs in a case brought against Microsoft over Vista's marketing have claimed that even the software giant's marketing director was confused by the pre-launch campaign in the US. The case involves the way Microsoft marketed PCs as...
[November 28, 2007, 7:47]
Oracle tweaks branding
News The current release is dubbed Oracle8i -- with the `i' signifying Internet -- in preference to the expected 8.1. However, UK product marketing manager Nick Gregory said that the next release will be named Oracle8.2.
[December 22, 1998, 15:02]
HTB FTP Client Branding Tool
Downloads Do you have a Website and want people to remember it? What about giving away free software? Most companies give away items like caps and t-shirts with their logo and people really use these items! This kind of advertisement is called "Advertising...
[April 11, 2007, 11:57]
