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Branding Power Of The Internet: Online Advertising Comes Of Age
White Papers More confidence in the internet as an effective branding tool as well as the comparative cost advantage of online ads relative to other advertising vehicles are largely responsible for the growing trend.
[June 30, 2005, 0:00]
Microsoft Plans Branding Assault
News Microsoft is planning a new branding campaign similar to "Intel Inside" for its Windows Media audio and video technology, hoping to highlight the near-ubiquity of its multimedia technology, sources familiar with the plans say.
[August 26, 2004, 8:40]
PROTD: More Branding Insanity
Blog It's been a while since I did a Press Release Of The Day, particularly one with such asinine branding in it (see here for a golden example from a year ago). But here's a good one: LexisNexis, the UK's leading provider of information and services to...
[April 15, 2008, 10:30]
RDN-Include: Re-Branding Remote Resources
White Papers The Resource Discovery Network (RDN) has developed tools that allow educational institutions and other organizations to access and display the output from its Web services with their own branding and look-and-feel.
[February 23, 2005, 23:00]
The Day Ahead: Hack Attacks Become Branding For Net Firms
News Here's the logic behind the "branding in crisis" theory: If hackers attack a site it must mean that it's important enough to get hacked and one of the bigger players on the Web. Keynote has been branding savvy -- company executives are in front of...
[February 10, 2000, 11:53]
Intel Contemplates Business Branding
News Intel's platform technology push and its associated branding efforts gained prominence with a 2005 reorganisation under Paul Otellini, then president and now chief executive. Intel telegraphed" its Centrino and Viiv branding well in advance...
[March 27, 2006, 9:20]
Simplicity The Key For Tech Branding
News In that sense, the sense and simplicity [branding] initiative helped a lot. White is an appropriate corporate colour for Philips Consumer Electronics, the gadget and home electronics unit of Royal Philips Electronics.
[February 2, 2006, 15:55]
Microsoft Faces Lawsuit Over Vista Branding
Talkback The intent was an obvious deception to sell more product. It would be a small price to list the capabilities of the machine on the VISTA label. I have been in retail outlets and all the machines say are" VISTA ready".
[April 9, 2007, 14:55]
Sun Adds Extra Shot To Java Branding
News Sun introduced Java in 1995 but recognises the branding plan still isn't even halfway done. High-tech branding campaigns can reach ordinary consumers. But branding can go awry, even for giants such as Microsoft, whose name is widely recognised.
[July 8, 2004, 14:50]
PROTD: More Branding Insanity
Blog Comment Perhaps it started life as someone's password. If it wasn't for your Blog, it would probably have remained secret.
[April 16, 2008, 13:13]
PROTD - Branding Gone Mad
Blog I haven't done a Press Release Of The Day for a while, but this grabbed me by the neck and demanded it. It's from a PR company called (god have mercy on my soul) *kulow kommunikation. Daft enough, you might say, but wait, there's more.kulow...
[April 25, 2007, 16:26]
Strategic Branding On The Internet: How To Successfully Navigate Branding On The Internet
White Papers When it comes to branding on the Internet many people still think it’s all about logos, visuals, graphics and flash. Branding on the Internet is really about two key objectives: • using the Internet to extend the Brand in ways it cannot be extended...
[April 23, 2004, 0:00]
IMakeNews Launches DirectBlog, Enabling Organizations To Harness Weblog Technology For Better Branding, Knowledge Management, Viral Marketing And More
White Papers This paper is about DirectBlog a new launch of weblog management or blogging service by iMakeNews. The new service enables businesses to harness the power of Weblogs, which provide untapped channels for e-marketing, knowledge management, sales and...
[August 28, 2004, 0:00]
Microsoft Faces Lawsuit Over Vista Branding
News Microsoft has come under attack for the way it advertises the Vista operating system. A lawsuit, filed in the US, alleges that the company advertised systems as "Vista capable", when in fact the systems were not able to run Vista properly.
[April 4, 2007, 14:25]
Firefox Branding Is A Burning Issue
News The Mozilla Foundation may face problems enforcing its conditions of use for the Firefox browser due to trademark issues. Although it maintains a policy - which was recently criticised by many developers of the Debian Linux distribution - on how...
[June 16, 2005, 15:05]
Intel Sued Over 'dual-core' Branding
News Intel is being sued in a trademark case over the use of the term "dual-core" in its product labelling. The lawsuit was filed last week by California-based ultramobile PC firm DualCor. The suit accuses Intel of misappropriating the DualCor trademark...
[September 6, 2007, 12:07]
Lawyers: Vista Branding Confused Even Microsoft
News Lawyers for plaintiffs in a case brought against Microsoft over Vista's marketing have claimed that even the software giant's marketing director was confused by the pre-launch campaign in the US. The case involves the way Microsoft marketed PCs as...
[November 28, 2007, 7:47]
Oracle Tweaks Branding
News The current release is dubbed Oracle8i -- with the `i' signifying Internet -- in preference to the expected 8.1. However, UK product marketing manager Nick Gregory said that the next release will be named Oracle8.2.
[December 22, 1998, 15:02]
A Year Ago: New Gateway Targets Business Users
News Gateway 2000 today announced major changes in both its branding and the way the company plans to do business in the corporate sector amid cries of `about time' from analysts and competitors. The company which has risen from tiny PC assembler to a...
[April 23, 1999, 6:48]
Cybersquatting Profits From Online Brands
News When it comes to corporate branding, imitation is not considered the most sincere form of flattery -- especially when the purpose of the exercise may be to wrest dollars out of the brand's owner. Other corporations rely on branding to promote their...
[January 16, 2003, 9:07]
