The Influence Of Caption Features On Clickthrough Patterns In Web Search
White Papers In this paper the authors develop a methodology to use clickthrough logs from a commercial search engine to study user behavior when interacting with search result captions. Web search engines present lists of captions, comprising title, snippet...
[January 1, 1970, 0:59]
Web-Page Summarization Using Clickthrough Data
White Papers This paper extracts the extra knowledge from the clickthrough data of a Web search engine to improve Web-page summarization. The paper first analyzes the feasibility to utilize clickthrough data in text summarization, and then proposes two adapted...
[January 1, 1970, 0:59]
A Roadmap To Online Marketing Strategy
White Papers We can literally count each consumer that responds to the ad banner with a clickthrough to the advertiser's Web site. Clickthrough - a direct marketing manifestation - quickly became the standard for evaluating the effectiveness of Web ad banners.
[January 1, 1970, 0:59]
Click Fraud Alliance Formed At Last
News The newly formed group will "ensure that marketers of all sizes are provided the highest possible level of transparency around pay-per-click advertising", John Slade, senior director of Yahoo Clickthrough Protection, said in a statement.
[August 3, 2006, 9:25]
Analysis: Ofcom To Give BBC Remit For Universal Net Access?
News For broadcasters keen to cash in on clickthrough to adverts from TV programs, the super-regulator may prove as big a wall as the current Independent Television Commission (ITC). The government has acknowledged that the archaic rules for regulating...
[December 13, 2000, 16:20]
Online Ads Get In Your Face
News Some of the new formats are generating much bigger clickthrough numbers. Like many recent visitors to the New York Times' Web site, Mike Brittain was surprised to find an extra browser window loitering on his PC after he took his daily dose of news.
[June 18, 2001, 11:02]
Net Firms Embrace Offline Advertising Measurements
News Having long sought to set the Internet apart from traditional advertising media, the online industry is now fighting to close the perception gap that it helped create. While the feeble status of Net advertising can largely be blamed on the dot-com...
[May 15, 2002, 15:46]
