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A White Paper on CRM ( Customer Relationship Management)
White Papers In fact, CRM or Customer Relationship Management is one of the fastest growing areas today. However, the focus has always been to sell the products or services, as opposed to focusing on Customer Retention.
[May 4, 2009, 6:37]
Customer Relationship Management: 10 Steps to Success
White Papers Customer Relationship Management, or as it is more commonly known 'CRM', is one of the most widely-used yet misunderstood terms in today's technology-enabled corporate environments. This paper explains 10 steps to the success of customer...
[January 19, 2007, 0:00]
Customer Relationship Management in Banking Sector and a Model Design for Banking Performance Enhancement
White Papers Nowadays, many businesses such as banks, insurance companies, and other service providers realize the importance of Customer Relationship Management (CRM) and its potential to help them acquire new customers retain existing ones and maximize their...
[January 11, 2007, 0:00]
Customer Relationship Management: The Winning Strategy in a Challenging Economy
White Papers While there is no magic pill or panacea, customer relationship management (CRM) solutions can provide the foundation for sustainable growth and enable organizations to survive and thrive in these uncertain times.
[September 24, 2009, 9:17]
Need for a Single, Integrated Global Pipeline Drives Adoption of mySAP Customer Relationship Management
White Papers As a solution the company deployed mySAP Customer Relationship Management (mySAP CRM), SAP NetWeaver Portal Component and SAP NetWeaver Business Intelligence component. The challenge was to provide more accurate pipeline information and present a...
[September 14, 2007, 1:00]
Wireless RFID Networks for Real-Time Customer Relationship Management
White Papers A new system for real-time customer relationship management is proposed. The implementation of the proposed system includes a database management program and an intuitive user interface allowing real-time access to the data acquired by the network.
[August 30, 2009, 1:23]
Web Content Management and Customer Relationship Management
White Papers This paper describes how innovative businesses can combine the strengths of customer relationship management (CRM) and Web content management (WCM) systems to dramatically improve business communications with customers, prospects, and partners.
[January 7, 2008, 2:32]
mySAP Customer Relationship Management Helps Leading Financial Institution Automate Its Sales and Account Origination Processes
White Papers The company deployed mySAP Customer Relationship Management. Headquartered in Hamelin, BHW Bausparkasse AG is the second largest private building and loan institution in Germany, generating more than ?
[September 14, 2007, 1:00]
Andrew Corporation: The mySAP Customer Relationship Management Application Unifies Customer Tracking and Sales Pipelines
White Papers This case study highlights the reasons Andrew implemented the mySAP Customer Relationship Management application to address these and other customer-tracking problems. See how mySAP Customer Relationship Management is helping Andrew's regional...
[July 25, 2007, 14:10]
Microsoft Dynamics Webcast: Choosing the Right Customer Relationship Management System
White Papers Determining the right customer relationship management (CRM) solution out of those available today can be daunting. Microsoft Dynamics provides powerful software that helps organizations drive down costs, improve operations, retain and build...
[August 10, 2009, 13:50]
IT Services Company Banks on Power of mySAP Customer Relationship Management
White Papers The company decided to replace its heterogeneous customer service systems and chose the mySAP Customer Relationship Management mySAP CRM) solution to provide seamless support for its business processes.
[September 14, 2007, 1:00]
ELM Resources Improves Customer Service and Sales Force Effectiveness With Hosted Customer Relationship Management Solution
White Papers The challenge was to create a scalable Customer Relationship Management (CRM) system to accommodate future growth. ELM Resources wanted to improve their ability to analyze customer service delivery to drive continuous improvement.
[January 23, 2007, 0:00]
Technology Innovation and Implications on Customer Relationship Management - Comments on the Paper "Marketing Models of Service and Relationships"
White Papers This paper gives an excellent review of existing marketing models of service and Customer Relationship Management (CRM). Existing research on services and relationship treats customer service as a major operating variable and focuses on measuring...
[January 11, 2007, 0:00]
Heat and Control, Inc. Standardizes Critical Sales Cycle With On Demand Customer Relationship Management Solution
White Papers It was this philosophy that launched the company on a search for an integrated Customer Relationship Management (CRM) system. The company implemented Oracle's Siebel CRM On Demand to boost internal efficiencies in its sales, marketing, and customer...
[January 23, 2007, 0:00]
Why Do Customer Relationship Management Applications Affect Customer Satisfaction?
White Papers The research discussed in this paper evaluates the effect of Customer Relationship Management (CRM) on customer knowledge and customer satisfaction. An analysis of archival data for a cross-section of U.S.firms shows that the use of CRM...
[January 11, 2007, 0:00]
L'Oreal Strengthens Brand Loyalty With Customer Relationship Management Solution
White Papers It decided to implement a company-wide Customer Relationship Management (CRM) system, starting with a pilot project in South Korea. The CRM solution has helped boost customer loyalty and reduce churn.
[January 1, 2007, 0:00]
Turkey's Leading Alternative Telecom Operator Boosts Sales Success With Customer Relationship Management Tool
White Papers The company had been relying on Microsoft Excel spreadsheets and costly paper-based processes - an inflexible Customer Relationship Management (CRM) system - to manage its sales across 36 regional outlets in Turkey and 4 global units.
[January 11, 2007, 0:00]
Architecture for Customer Relationship Management Approaches in Financial Services
White Papers The majority of financial services companies in Germany and Switzerland have, with varying objectives and success, conducted Customer Relationship Management (CRM) implementation projects. Moreover, the authors analyze three CRM case studies in...
[May 30, 2007, 3:47]
Adding Value for Customers Through a Hosted Customer Relationship Management Solution
White Papers Many of Sandhills' advertisers lack the resources to support a sophisticated Customer Relationship Management (CRM) system - but risk missing sales opportunities without one. Based in Lincoln, Nebraska, Sandhills publishes trade magazines (and...
[September 6, 2007, 1:00]
SAP Solution Manager and SAP Consulting - A Powerful Combination for an Ambitious Customer Relationship Management (CRM) Project at Leading Global Company
White Papers It turned to SAP Solution Manager, found in the SAP NetWeaver platform, to ensure a smooth implementation of an ambitious mySAP Customer Relationship Management (mySAP CRM) project, and enlisted the help of SAP Consulting.
[September 14, 2007, 1:00]
