Web Research Gets Time-sensitive
News Nielsen/NetRatings and ComScore Media Metrix, rival Web analysis firms, introduced on Monday products designed to let Web publishers and advertisers find out which types of people are visiting popular Web sites during specific periods of the day...
[March 11, 2003, 9:34]
AOL Takes Cue From TV
News By offering time-targeted ads, known as "dayparts", as well as content geared toward a daytime audience, the Dulles, Virginia-based company hopes its networks will appeal to advertisers that are more inclined to spend money on traditional media...
[October 10, 2002, 8:18]
