How to get consumers to swallow electronic tags
Talkback Derren Bibby's approach is wrong and even harmful for deployment of RFID. Basically, RFID tag should be kept inside of SCM loop. Consumers don't get any benefit from RFID. His fairy tale of intelligent fridge is completely nonsense.
[October 19, 2004, 22:07]
How to get consumers to swallow electronic tags
News Derren Bibby, chief technologist at IT services firm Noblestar, delivered the keynote address on RFID and told his audience that companies who deploy RFID will "need to educate people" about the technology.
[October 18, 2004, 12:15]
