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Microsoft To Spend $6bn On Aquantive
News In a bid to boost its presence in advertising, Microsoft said on Friday that it will pay $6bn (£3bn) to acquire Aquantive, a digital marketing and services company. Last month, Google announced plans to acquire digital advertising company...
[May 18, 2007, 14:35]
Chinwag Live: Xmas Futures, Crystal Balls
White Papers The future shape of digital marketing, advertising, user experience, planning and digital agencies in 2012 was explored in this panel debate on 5th December 2007. Bringing together leading experts and practitioners from Agency.com, CIMEX, Agenda 21...
[May 16, 2008, 12:51]
Stealth P2P Network Hides Inside Kazaa
News Brilliant Digital Entertainment, a California-based digital advertising technology company, has been distributing its 3D ad technology along with the Kazaa software since late last fall. Bermeister began distributing his company's 3D advertising...
[April 2, 2002, 9:21]
Ballmer: Google Is Leader In Advertising
News Microsoft acquired digital-advertising company Aquantive in May, and has been in the process of investing $2bn (£983m) in its own online advertising platform. Ballmer said that it was "expensive to do an advertising platform", but insisted that...
[October 11, 2007, 17:16]
Gates Outlines Goals For Microsoft's Ad Business
News While Microsoft may face some challenges taking advantage of the shift to internet advertising, it's in good company. Yellow Page[s] usage among people below 50 will drop to near zero in the next five years," Gates told a crowd of more than 1,000...
[May 9, 2007, 10:48]
'Spider-Man' Allowed To Alter Times Square
News The practice is sure to lead to more lawsuits and clashes over product placement and digital advertising. USA Today said it didn't pay for the advertising in "Spider-Man". Upholding the rights of filmmakers to superimpose digital images on real...
[August 6, 2002, 8:36]
Ad Industry Edges Into Internet Age
News With new types of digital advertising formats emerging that can reach millions of consumers on the internet, electronic trading is needed for the industry to be able to scale, Donahue said. The advertising industry is finally pulling itself into...
[March 1, 2007, 12:01]
Researchers: Email Ads To Lead Rebound
News Jupiter Media Metrix estimated in a recent report that marketers will spend more on digital marketing such as email and sweepstakes than on Web advertising by 2006, for a total of $19.3bn. That figure is only half of the digital marketing industry...
[October 23, 2001, 9:38]
Creative Launches MP3 Player - Sony Prepares
News The Walkman could easily flatten the competition according to advertising execs who reckon the player will benefit from a major advertising campaign. This is a great advertising opportunity for Sony" says one source close to Sony's ad plans.
[April 12, 1999, 11:28]
High-definition Video Hits The Net
News AtomFilms, a hub for independent films and animations, has launched AtomFilms Hi-Def, an advertising-supported service that lets people watch full-screen Internet video in high-definition Windows Media 720p format.
[January 21, 2004, 13:50]
Cut-price Digital Decoder To Hit UK
News The company has admitted that it will make an up-front loss on the sale of each model, but believes it will be able to generate additional income from advertising, and interactive services such as shopping and gambling.
[July 12, 2002, 16:15]
Europe Defends Online Broadcasting Plans
News The existing TVWF regulations, which cover traditional broadcasters, set minimum standards for advertising and the protection of minors. The Commissioner, appearing at an Internet Content Rating Association (ICRA) event in Brussels, told ZDNet UK...
[June 15, 2006, 14:45]
New Standard Fine-tunes Web Ad Targeting
News This is the same concept for facilitating digital convergence," said John Kaiser, sales and marketing director for the American Association of Advertising Agencies (AAAA). Ad-id is essentially a UPC code for advertising -- barcodes helped the...
[September 12, 2003, 12:00]
Gates Sees 'mini Bubble'
News However, his speech focused only slightly on advertising and more on his vision of the future of technology, centred on the digital home, networked devices and "seamless computing. We are back in a mini-bubble era in terms of people expecting a lot...
[March 29, 2004, 8:20]
Interactive TV: It's Watching You
News AT&T, for example, plans to conduct a test of interactive television advertising later this year by installing software in the homes of 30,000 of its digital customers in Colorado. Such data is expected to be a gold mine for technology providers...
[June 27, 2001, 11:46]
Kazaa Exec Defends Sleeper Software
News Brilliant Digital plans to "turn on" this software in four to six weeks, tapping the resources of potentially tens of millions of ordinary PCs to distribute content or advertising or to run complicated computer tasks.
[April 4, 2002, 10:00]
Sony Brings Screenblast To Shops
News In February, Sony laid off 30 percent of the staff working on the Screenblast site as the result of a prolonged downturn in advertising sales, the company said at the time. The site does not display advertising now, however.
[October 30, 2002, 8:19]
Advertising Software Knows Who You Are
News And, wanting to focus on its digital media assets service, competitor Engage left the online advertising business late last year. New York Times Digital, the online arm of The New York Times, recently started to offer profile-based advertising on...
[May 7, 2003, 11:30]
Pricing Blunder Hits Apple Online
News But the customer told silicon.com he later found the same item - an Olympus E-1 Digital SLR - available elsewhere on the Apple Web site, closer to its normal, far higher price, leading him to believe his order had in fact been cancelled because...
[January 5, 2006, 8:20]
Mobile Banking: The Weakest Link
Blog It is no surprise that industry titans such as Google are jumping into mobile advertising as the industry demographics are so encouraging to their financial prospects. On the other hand, as mobile users are already beginning to experience mobile...
[April 25, 2008, 3:58]
