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Direct Email Marketing
White Papers Combine the power of image-rich content with the speed of electronic delivery and real-time tracking, and you will begin to understand the potential of direct email marketing. Direct email marketing strengthens your ability to focus this dialogue...
[October 22, 2003, 5:45]
Pop Art, Inc. White Paper: Direct Email Marketing
White Papers This paper talks about direct email marketing. By combining the power of image-rich content with the speed of electronic delivery and real-time tracking, enterprises will begin to understand the potential of direct email marketing.
[April 27, 2004, 0:05]
Direct Communication With Consumers With A Smart Web Marketing System
White Papers The challenge was to establish and maintain direct communications with consumers by utilizing the analysis of questionnaire results and visitors' clickstreams and enhance Web content, create marketing campaigns, and establish brand image...
[December 7, 2004, 23:00]
Tablet PC Direct Marketing Partner Campaign Material For Windows
Downloads Tablet PC Direct Marketing Partner Campaign Material is for use by Microsoft Partners for the Tablet PC campaign and is for the direct marketing element of the campaign. This version is the first release on CNET Download.com.
[August 31, 2007, 13:09]
Tablet PC Direct Marketing Partner Campaign Material For MAC
Downloads Tablet PC Direct Marketing Partner Campaign Material for MAC is for use by Microsoft Partners for the Tablet PC campaign and is for the direct marketing element of the campaign. This version is the first release on CNET Download.com.
[August 31, 2007, 14:02]
HP Digital Publishing Solutions And A Key Partner, Nimblefish, Help HP Education Services Use Digital Technologies More Efficiently For Personalized Direct Marketing
White Papers Prior to working with HP digital publishing solutions, HPES's marketing efforts were centered around direct mail distribution of their catalog to customers and prospects, bulk catalog distribution to sales reps, and email blasts.
[September 18, 2004, 0:00]
New California Laws Regarding Direct Marketing, Computer Spyware, Personal Information Security And Protection Of Social Security Numbers
White Papers Companies that disclose consumers' personal information for use in direct marketing campaigns will be required to meet certain obligations imposed by California's direct marketing disclosure statute due to take effect on January 1, 2005.
[December 16, 2004, 2:00]
Data Mining Components For Direct Marketing: The Tale Of Two DMs
White Papers The utilization of COM-based Data Mining algorithms at the data modeling step of the integrated Direct Marketing chain serves the needs of all interested parties. And developers of Data Mining algorithms can sell their components in a broader...
[August 14, 2003, 0:00]
AEGON Direct Marketing Services, Inc. Selects SAS As Its Marketing And BI Platform
White Papers For a company whose entire business is providing direct marketing services, accessing accurate and timely customer intelligence - and then targeting its marketing efforts with precision - can make the difference between success and extinction.
[July 7, 2006, 0:00]
Direct Marketing And The Anthrax Challenge: Summary Of Observations And Responses
White Papers In an attempt to read the industry’s pulse as quickly as possible, The DMA interviewed a broad cross-section of direct marketers. The results contained in this report represent a synthesis of informed opinion and unofficial statements.
[August 14, 2003, 16:19]
DMA Perspective: Economic Impact Of The "Attack On America" On US Direct Marketing
White Papers The events of September 11th raise great concerns about the possible economic consequences, and legitimately so. For the past year, in the wake of the dot.com meltdown and precipitous declines in manufacturing, especially in the IT sector, the...
[August 14, 2003, 16:19]
Database Marketing In The Publishing Industry: Turning The Page To Effective Direct Marketing Methods
White Papers A marketing database can be used in so many different aspects of publishing, including new and renewing subscriptions sales, list rental enhancements, ancillary product sales, and advertising sales. This document helps publishing professionals...
[April 2, 2004, 0:04]
How The Addressability Function Of Interactive Television Will Impact Direct/Interactive Marketing
White Papers Addressability will change marketing; advertising and selling like nothing else before. Today, interactive television (iTV) is still mostly a promise. But what a promise it offers. The promise is Addressability.
[August 14, 2003, 16:19]
Sainsbury's: SAS® Drives Increased Profit From Direct Marketing
White Papers With 11 million Nectar scheme members, Sainsbury's has transformed itself into a customer-centric retailer, building a new IT infrastructure and using SAS to optimise campaigns, build relationships and grow sales.
[October 6, 2006, 1:00]
Interactive Direct Marketing Through CRM
White Papers To maintain market leadership and learn more about new customer behavior, all organizations will have to risk experimenting with the new CRM marketing tools. This will require organizations to re-examine the traditional mix of marketing investments...
[January 11, 2007, 0:00]
Why Cold Statistics Don't Make Hot Marketing (DM Direct)
White Papers The problem for data aware organizations, many of whom will have already created their Data Warehouse or Marketing Data Mart, is how to ensure that they get maximum value from both data and human resources.
[August 25, 2003, 0:00]
Windows Form Creation And High-Speed Network Printing
White Papers Direct Marketing Resources (DMR) is a direct mail and marketing company that has discovered a way to use common PC software packages such as WordPerfect and FoxPro to create and print their customer applications on their own high-speed laser printer.
[February 8, 2005, 23:00]
Planning A European Call Center
White Papers Call centers are a by-product of the direct marketing industry, the widespread acceptance of direct marketing as a way of doing business is an important trend to keep track of when developing your European marketing strategy.
[January 5, 2004, 0:30]
AZ Direct Optimizes Its Services With SAS
White Papers AZ Direct, one of the leading European full-service companies in direct marketing, offers innovative services and high-quality address data, information and information processing from a single source.
[July 7, 2006, 0:00]
Smart Mailer For PC
Downloads Smart Mailer 1 is easy to use, fast and reliable email marketing and direct marketing software. Smart Mailer 1 is ideal for newsletters, targeted marketing, direct marketing and keeping in touch with clients.
[August 18, 2006, 19:31]
