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Forum tries to save email from spam-traps
News A group of email marketers on Tuesday set up an Internet forum for people to air grievances about spam filters -- which can swallow legitimate messages along with the targeted commercial come-ons. But as the filters help block spam from inboxes...
[February 19, 2003, 14:33]
Yahoo! and Hotmail let customers be spammed
News Some popular free Web services are playing both sides of the fence when it comes to protecting consumers from pesky marketers, offering to block junk email while they help advertisers push promotions into customers' in-boxes.
[January 26, 2001, 10:51]
Amazon seeks millions from bogus spammers
News Amazon.com said on Tuesday that it had filed 11 lawsuits against marketers that allegedly used its name when sending bogus email, charges that echo a widening problem for companies operating online. The Web retailer filed federal lawsuits in the...
[August 27, 2003, 9:00]
Email Frequency: How Relevancy Tactics Changed the Rules
White Papers The problem that most email marketers face is how to plan the schedule. Marketers are used to planning ahead as most media buys must be scheduled months in advance to accommodate external press time and availability, along with the careful...
[May 15, 2008, 1:01]
Is your email watching you?
News Watch out -- the spam choking your email inbox may be loaded with software that lets marketers track your moves online, and you may not even be aware that you've been bugged. According to a recent report from the industry trade group the Direct...
[April 5, 2002, 10:19]
Email Marketing for the Third Screen: The Adoption of Mobile Email and Its Impact on Email Marketing Deployment
White Papers Therefore, B2C email marketers should prepare now for a wider demographic set to adopt smartphones within the next six months. To address this growing adoption, email marketers need to understand the key characteristics of email on the 'Third screen.
[February 13, 2009, 0:24]
Privacy group shines light on Web bugs
News The Privacy Foundation released free software on Thursday that helps consumers detect when a site or email contains a Web bug -- a barely visible tracking tag used mainly by marketers to monitor consumer habits online.
[June 8, 2001, 11:52]
SpamNet signs up surfers to fight junk email
News Conceived by Napster co-founder Jordan Ritter and open-source developer Vipul Ved Prakash, the company is touting the benefits of democracy, networking and collaboration in the war against unscrupulous email marketers.
[June 19, 2002, 14:09]
Gates: Spam erodes trust in technology
News Lawmakers, Internet service providers (ISPs), marketers and consumer advocates are all bent on finding means to mitigate unwanted email, but differing opinions on how to do so threatens immediate action.
[May 22, 2003, 12:26]
Spammers switch pills for porn
News Clearswift believes that the growth of healthcare spam shows that email marketers are taking the most interest in individuals who suffer from personal ailments and disabilities. He said Clearswift has seen the rate of porn-oriented emails rise and...
[December 17, 2003, 8:30]
EarthLink takes action against 'Alabama Spammers'
News Amazon.com, for example, filed lawsuits on Monday against 11 email marketers that allegedly used its name falsely in email headers, a practice called spoofing. As a result, all of the major Net companies are stepping up litigation against rogue...
[August 28, 2003, 10:45]
US anti-spam law nears reality
News They take an "opt out" approach that does not ban bulk, unsolicited email advertisements but pre-empts state laws like California's that do -- a crucial concern for direct marketers. It requires that marketers include "a functioning return" address...
[December 9, 2003, 8:35]
Researchers: Email ads to lead rebound
News Jupiter Media Metrix estimated in a recent report that marketers will spend more on digital marketing such as email and sweepstakes than on Web advertising by 2006, for a total of $19.3bn. It's going to be a slow dawning for marketers regarding the...
[October 23, 2001, 9:38]
European telecoms regulation may ban spam
News Laurence Djolakian -- speaking on behalf of the Federation of European direct marketers -- believes a distinction needs to be drawn between spammers and genuine direct marketers. There needs to be clarification between non-scrupulous spammers and...
[May 11, 2000, 17:09]
Fraudster targets AOL users in credit card scam
News The EC is currently considering whether to ban all unsolicited email, but EuroISPA spokesman Joe McNamee is pessimistic that the ban will happen, due to a huge lobbying effort from direct marketers, who are keen to prevent a ban on spam.
[May 23, 2001, 11:30]
No easy way to exterminate 'Web bugs'
News On Wednesday, the foundation released a report that put all Internet-enabled applications -- not just Microsoft's Word, Excel and PowerPoint -- in the spotlight as new staging grounds from which marketers and employers can track users.
[September 1, 2000, 8:37]
Companies showcase online safety gadgets and software
News The data is a gold mine for direct marketers interested in targeting consumers with advertisements that may appeal to their interests. SafeWeb offers a free service for those seeking shelter from the online tracking capabilities of employers...
[December 6, 2000, 10:42]
NCOA for Email: Is Your Email Address List Clean and Up-to-Date?
White Papers Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. Unfortunately, it is likely that your current email address list has a number of significant problems. They scrutinize the subject line, fuss over the...
[April 3, 2009, 1:22]
UK advertising authority introduces anti-spam rules
News Ultimately, marketers can be brought before the Office of Fair Trading, which can obtain a court order prohibiting the use of certain advertising methods. While the new code may have an effect on British marketers, it is unlikely to make much of a...
[March 5, 2003, 14:27]
HP's email bugging secrets revealed
News The ReadNotify service appears to use what's known as a Web bug, a technique also employed by some email marketers. HP used a commercial service that tracks email paths to bug a file sent to a CNET News.com reporter, an HP investigator said on...
[September 29, 2006, 9:35]
