Google agrees click fraud settlement
News Arkansas, accused the defendant search engines of charging advertisers for clicks on online advertisements that were fraudulent or done in bad faith and not with the intention of legitimate commerce. Currently, advertisers have 60 days to seek a...
[March 9, 2006, 8:20]
Google to reveal click fraud stats
News Industry reports say fraudulent clicks range from 14.1 percent to 14.6 percent to as high as 20 percent of total clicks. Lane's Gifts sued Google last year, claiming the search giant charged advertisers for fraudulent clicks.
[July 26, 2006, 8:55]
Yahoo appoints click fraud tsar
News The rate of fraudulent clicks, those designed only to run up charges to the advertiser, is a "subset" of that total discard rate, he said. Last month, Google said it would give advertisers more information on how much they are saving by filtering...
[March 22, 2007, 9:24]
Google to offer click-fraud protection
News Fraudulent clicks can be generated by people paid to click ads over and over, and also through automated software programs. Also beginning in March, Google plans to give advertisers more information on how much money they are saving by filtering...
[March 1, 2007, 7:57]
False clicks hurt advertisers
News If we find new evidence of past fraudulent clicks we may have to issue refunds retroactively of amounts previously paid to our Google Network members. But at least two marketing executives say such countermeasures are missing fraudulent clicks that...
[July 19, 2004, 14:35]
Search engines accused over click fraud
News Although search engines are accused of not doing enough to tackle the problem of click fraud, the actual perpetrators of the fraud are thought to be competitors of online advertisers, who increase a rival's advertising bill by repeatedly clicking...
[April 6, 2005, 13:35]
Online advertising versus security: Where will the conflict end?
News The dirty truth is that no one can really pinpoint the true amount of fraudulent hits generated by "click-through" and "autosurf" programs, which artificially inflate advertising numbers. And while advertisers continue to try to stop fraud and...
[August 11, 2006, 13:55]
Lawsuit seeks to block Google settlement
News Lane's Gifts and Collectibles and Caulfield Investigations sued Google and other search engines in February 2005 in state court in Texarkana, Arkansas, accusing them of charging advertisers for clicks on online advertisements that were fraudulent...
[May 12, 2006, 9:30]
Click fraud scams on the increase
News This generates a fraudulent charge per click to the advertiser. Eventually the price that the advertiser is willing to pay for the conversion will decline because the advertiser will realise that these are bad clicks," said Eric Schmidt, Google...
[July 17, 2006, 17:40]
Google shares plunge after growth warning
News Google is also named as a defendant in several class action lawsuits over advertisers being charged for clicks on online ads that are supposedly theirs but that they say are fraudulent. Google's chief financial officer, George Reyes, told investors...
[March 1, 2006, 9:30]
Blogging sites harbouring cybercriminals
News Typically, the fraudulent sites are only online for up to four days, which makes them harder to detect, it added. When a victim clicks on a link, the computer becomes infected. Cybercriminals are increasingly using blog sites and other free online...
[July 26, 2005, 9:10]
Botnet click fraud hits a high
News Fraudulent clicks designed to draw money from advertisers and websites are increasingly being performed by networks of compromised computers, according to online-advert analysis company Click Forensics.
[October 23, 2009, 12:50]
Click fraud alliance formed at last
News The group's mission is to establish guidelines for what constitutes valid clicks and invalid clicks on ads. The IAB said the guidelines will outline an industry-driven auditing and certification recommendation for search engines, online ad networks...
[August 3, 2006, 9:25]
