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Google Helps Advertisers Target Cities
News Google on Thursday will introduce capabilities for US and international advertisers to reach Web surfers by their city of origin -- a move that represents the search site's latest push for ad sales. Advertisers can also tailor ads so they that they...
[April 15, 2004, 13:50]
Google Helps Advertisers Target Cities
Talkback I hope it works, I often get annoyed when searching for UK suppliers of items to have to wade through lots of US sites that somehow have higher rankings than the UK suppliers I want.
[April 15, 2004, 15:05]
Google In Banner-ad U-turn
News Beginning on Monday, the search giant will start allowing advertisers to display animated image ads on third-party partner sites - a first for Google and a departure from company co-founders' early stance against such Web advertising.
[April 25, 2005, 11:15]
EBay Clamps Down On Use Of Its Name
News Auction giant eBay has moved to block Google advertisers from using its trademark in sponsored search results that appear on Google and across the Web. Google, which declined to comment for this story, lets advertisers bid for placement in...
[August 11, 2003, 11:55]
Google To Reveal Click Fraud Stats
News Responding to concerns about click fraud in the online-ad industry, Google will be revealing to advertisers the number of invalid clicks on their ads with changes it's set to make to its AdWords system.
[July 26, 2006, 8:55]
Google To Offer Click-fraud Protection
News Beginning next month, Google plans to give advertisers the ability to prevent their pay-per-click ads from being shown to competitors suspected of repeatedly clicking on the ads to drive up their cost.
[March 1, 2007, 7:57]
Google Shares Drop Over Online-ad Fears
News Google shares fell as much as eight percent on Tuesday after a US industry report published this week showed a decline in a key measure for how Google gets paid by advertisers. Schachter said the data may reflect Google's ongoing efforts to pare...
[February 27, 2008, 14:39]
Google Factors Clicks Into AdWords
News Google is augmenting its popular AdWords programme with several new features, including a tool that lets advertisers gauge how frequently clicks on paid links result in transactions. Launched in February, AdWords lets advertisers bid for placement...
[October 9, 2003, 12:40]
Google 'powerless' To Stop AdSense Theft
News Launched in 2005, Google AdSense allows third-party websites or publishers to generate revenue from Google's text advertisers. By making it easy for businesses to buy ad space on its network, Google has faced the problem of malicious advertisers...
[December 20, 2007, 7:32]
Google Clocks Up Advertiser Milestone
News Google has amassed 150,000 advertisers worldwide, thanks to an aggressive international growth strategy in Web search that now includes Spain, the company said on Thursday. Google said that it has signed 150,000 active monthly advertisers, in part...
[September 25, 2003, 11:55]
Lawsuit Seeks To Block Google Settlement
News Lawyers representing Internet search advertisers filed a lawsuit this week in an attempt to block a proposed $90m (£48m) settlement to a class-action click fraud suit against Google, a lawyer and the lead plaintiff said on Thursday.
[May 12, 2006, 9:30]
Google Announces New Ad Programme
News Google formally announced a new advertising programme on Tuesday that allows advertisers to place ads on the company's partner sites. The Content-Targeted Advertising programme is an extension of the company's AdWords programme, which lets...
[March 5, 2003, 9:12]
Google Reveals Its 300-year Plan
News Schmidt admitted to the audience of advertisers that when he first arrived at Google four years ago, he viewed ads from a sceptical consumer standpoint. Saturday at the Association of National Advertisers annual conference in Phoenix.
[October 10, 2005, 9:15]
Google France Fined For Trademarked Terms
News A French court has ruled against Google France in an intellectual property dispute, saying the company must pay a fine for allowing advertisers to tie their text notices to trademarked search terms. Google France sold the use of these words to...
[October 17, 2003, 11:00]
Google Jumps Into TV Business
News Under the EchoStar deal, advertisers will use Google's AdWords automated auction interface to bid on ad spots. Several advertisers, including E*Trade Financial and 1-800-Flowers, plan to buy ads to run on the DISH network, saying that knowledge of...
[April 3, 2007, 10:07]
Click Fraud Scams On The Increase
News But, in practice, it is not in Google's interests to allow what advertisers currently pay decline, as a lot of its revenue is generated by advertising spend. Click-fraud scams can be perpetrated either by competitors trying to deplete rival...
[July 17, 2006, 17:40]
Google Does Disney Deal
News Google's sponsored results compete directly with those from Overture, where advertisers pay a per-click fee for higher placement on specific search queries. When visitors to partner sites click on these links, Google or Overture pay their partners...
[March 10, 2003, 15:23]
Deal Gets Google Into Intuit's QuickBooks
News This means that Google, which has sought to attract small-business advertisers, will have access to a large number of them via QuickBooks and its 3.7 million users, marketing analyst Greg Sterling said.
[September 14, 2006, 9:40]
Google Agrees Click Fraud Settlement
News We investigate those clicks, and if we determine they were invalid, we reimburse advertisers for them. Arkansas, accused the defendant search engines of charging advertisers for clicks on online advertisements that were fraudulent or done in bad...
[March 9, 2006, 8:20]
Google Seeks Ruling On Search Trademarks
News While Google had said it could block advertisers from buying keywords that directly infringe on its trademarks, including "American Blind Factory" and "DecorateToday," the company said it could not block other descriptive phrases that American...
[December 5, 2003, 8:05]
