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One year on, and Web advert spending doubles
News In reporting its numbers, the IAB said it was the ninth straight quarter of growth for online advertising, and represented a 97 per cent increase from the second quarter of 1997 (due to incorrect information supplied by the IAB's auditor, an...
[October 29, 1998, 10:16]
Group issues standards for bigger Web ads
News The Internet Advertising Bureau (IAB) said it is issuing voluntary standards for seven new ad units, mostly offering advertisers more real estate to promote their wares on Web sites. There's a widespread understanding in the industry that we need...
[February 26, 2001, 8:17]
Critics snapping at Gator's heels
News The IAB's complaint punctuates swelling animosity toward plug-in applications that can be used to push Web advertising in new, and sometimes manipulative, ways. Robin Webster, chief executive of the Interactive Advertising Bureau (IAB), said the...
[August 28, 2001, 14:15]
Ad groups come to terms on Web contracts
News Issued by the Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies (AAAA), the updated terms and conditions are meant to soothe recurring headaches felt among advertisers, agencies and Web publishers when...
[April 30, 2002, 12:38]
Online ad revenues to surge
News Wednesday, the Internet Advertising Bureau (IAB) released its report on record-breaking first-quarter online advertising expenditures, while Jupiter Communications released its online ad spending projections for the industry.
[August 20, 1999, 8:42]
Online ad group names permanent chief
News Stuart, a longtime IAB board member and advertising executive, became temporary chief executive last October. To grow up, the IAB has attempted to solve some of the underlying ills of the industry, which include disparate Web measurement reporting...
[April 23, 2002, 11:18]
Online UK advertising to top £1bn
News Online advertising revenues in the first half of 2005 rose to £490m, a rise of 62 percent compared with the same period last year, according to the report issued by the Interactive Advertising Bureau (IAB) in conjunction with PricewaterhouseCoopers.
[October 4, 2005, 13:50]
Gator bites back in ad battle
News Gator, based in Redwood City, California, filed a lawsuit late on Monday in California federal court against the IAB to "protect the right to utilise Gator's newest advertising vehicle, the Companion Pop-up Banner.
[August 29, 2001, 9:50]
Online ad sales gain again
News Third-quarter sales represent a 20 percent leap from revenue of $1.45bn in the same period a year ago, and a 5 percent lift from sales of $1.66bn in the previous three months, according to the trade group Interactive Advertising Bureau (IAB...
[December 10, 2003, 11:35]
Click fraud alliance formed at last
News The Interactive Advertising Bureau (IAB) and the non-profit Media Rating Council said they are teaming with Google, Yahoo, Microsoft, Ask.com, LookSmart and others to form the Click Measurement Working Group.
[August 3, 2006, 9:25]
Group endorses bigger Web ads
News The IAB is laying the ground work for uniformity at a time when online ad spending projections for the coming year appear positive, yet modest. By promoting a uniform set of on-the-page ad sizes, the IAB hopes to simplify the buying and creative...
[December 12, 2002, 7:10]
Researchers: Email ads to lead rebound
News A second report from research firm Gartner, expected this week, offers a more encouraging estimate of $7.9bn in overall ad sales--down marginally from $8bn last year, according to the Interactive Advertising Bureau (IAB), an industry trade group.
[October 23, 2001, 9:38]
Net firms embrace offline advertising measurements
News After years of double-digit growth, online ad spending has posted consecutive declines in the three most recent quarters for which data are available, according to the IAB. Spending peaked in 2000 at $8.1bn but dropped to just $5.5bn in the first...
[May 15, 2002, 15:46]
Net advertising: Bigger ads, bigger impact?
News Earlier this year the IAB introduced new standards for larger ad units, including pop-ups, skyscrapers and interactive marketing units. Last month, the IAB, Microsoft and DoubleClick issued new research promoting the larger units as more effective...
[August 7, 2001, 10:04]
But will it actually..
Talkback The IAB said it was disappointed in the outcome of the apComms report. The IAB has recommended its own guidelines to advertisers, stating that behavioural advertising should be opt-out. Amount to anything?
[October 16, 2009, 23:57]
OFT broadens online advertising probe
News The Internet Advertising Bureau (IAB), an industry body that represents 440 companies involved in digital advertising, told ZDNet UK on Friday that it had submitted evidence to the OFT consultation, and would continue to assist the watchdog.
[October 16, 2009, 17:56]
Broadband spurs online advertising
News Among other findings, the Interactive Advertising Bureau (IAB) reported that search keyword advertising led the growth among all Web ad formats, which include banners and pop-ups. The IAB sponsors the Internet Ad Revenue Report, which is conducted...
[June 13, 2003, 8:21]
Online ad squabble nears resolution
News According to the IAB, new standards could go a long way to improve industry relations and cast off negative beliefs about the embattled sector. Robin Webster, chief executive of the IAB, would not disclose the names of participating members.
[October 22, 2001, 12:45]
Classifieds turn into Net's cash cow
News The US market dropped by 7.8 percent to $3.76bn in the first half of 2001, according to the IAB. IAB members include Yahoo! Revenue from online classifieds spiked 176 percent from $205m in the first six months of 2000 to $564m for the same period...
[November 30, 2001, 10:11]
Online advertising set to boom in 2003
News On Thursday the Interactive Advertising Bureau (IAB) -- an industry trade group that includes members such as MSN, AOL, Yahoo! By promoting a uniform set of on-the-page ad sizes, the IAB hopes to simplify the buying and creative development process...
[December 13, 2002, 12:19]
