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Broadband spurs online advertising
News In an update to Web ad sales figures for the fourth quarter, the Interactive Advertising Bureau said revenue jumped by 9 percent in the US market at the end of 2002 from the previous quarter. Among other findings, the Interactive Advertising Bureau...
[June 13, 2003, 8:21]
US Report: The online ad market matures
News There's no big bang that is suddenly going to enable this incredible investment from the marketing community," cautioned Rich LeFurgy, chairman of the Internet Advertising Bureau, an industry association.
[October 26, 1998, 12:27]
Critics snapping at Gator's heels
News Robin Webster, chief executive of the Interactive Advertising Bureau (IAB), said the group's board of directors is demanding that Gator stop its practice of selling ads designed to intentionally block those sold on its members' Web sites.
[August 28, 2001, 14:15]
Gator bites back in ad battle
News A software company at the centre of a growing dispute over the use of pop-up ads has sued the Interactive Advertising Bureau to protect its right to sell ads that can cover those on other Web sites. Gator, based in Redwood City, California, filed a...
[August 29, 2001, 9:50]
Online ad group names permanent chief
News Greg Stuart, hired as interim chief of the Interactive Advertising Bureau, will stay on permanently, with plans to turn the organisation into a full-fledged -- and profitable -- trade group. Stuart also talked about plans to create new forms of...
[April 23, 2002, 11:18]
Chinwag Live: Xmas Futures, Crystal Balls
White Papers Bringing together leading experts and practitioners from Agency.com, CIMEX, Agenda 21, the Interactive Advertising Bureau and Lateral, it provided a fun and inspiring fix of festive futurology The future shape of digital marketing, advertising...
[May 16, 2008, 12:51]
Net advertising: Bigger ads, bigger impact?
News The guidelines, set by the Interactive Advertising Bureau's Rich Media Task Force on Monday, are meant to help encourage and streamline the creation of "rich media" units -- advertisements that typically include animation, audio or video.
[August 7, 2001, 10:04]
Ad groups come to terms on Web contracts
News Issued by the Interactive Advertising Bureau (IAB) and the American Association of Advertising Agencies (AAAA), the updated terms and conditions are meant to soothe recurring headaches felt among advertisers, agencies and Web publishers when...
[April 30, 2002, 12:38]
Group endorses bigger Web ads
News The Interactive Advertising Bureau on Wednesday backed a "Universal Ad Package," which includes a new large ad size, as well as three sizes the bureau had previously recommended, which occupy broad space on a Web page.
[December 12, 2002, 7:10]
The battle over getting to know you
News The fight is playing out in almost weekly meetings staged by the Interactive Advertising Bureau (IAB), the trade group of the roughly $7bn online ad market. It's pretty contentious," said Jim Spaeth, president of the New York-based Advertising...
[February 22, 2002, 6:31]
Publishers want online ad guidelines
News Kilgore has called for the industry to band together to draw up guidelines to be enforced by the Internet Advertising Bureau -- the governing body of the Web's advertising community. Randy Kilgore, advertising director of Wall Street Journal...
[February 5, 1999, 15:03]
Net firms embrace offline advertising measurements
News The data traditional planners use to allocate funds isn't there yet," said Greg Stuart, president of trade group the Interactive Advertising Bureau (IAB). If we're going to get in the game, we have to come up with a combined reach and frequency...
[May 15, 2002, 15:46]
Net ads making a comeback?
News For the most recently available period, online advertising revenue totaled $1.79bn in the third quarter of 2001, down about 4 percent from the previous quarter, according to industry trade group the Interactive Advertising Bureau (IAB).
[May 14, 2002, 8:53]
Online ad squabble nears resolution
News The Interactive Advertising Bureau (IAB) next month plans to issue a proposal to reconcile ad-counting discrepancies. Companies such as major packaged-goods advertisers "are reluctant to come on board because they say, 'Until you guys agree on the...
[October 22, 2001, 12:45]
Online advertising set to boom in 2003
News On Thursday the Interactive Advertising Bureau (IAB) -- an industry trade group that includes members such as MSN, AOL, Yahoo! This "Universal Ad Package" includes a new large ad size, as well as three sizes the bureau had previously recommended...
[December 13, 2002, 12:19]
Offline giants eat up Web ad space
News In the first three quarters of 2001, online ad spending dropped by 8 percent, according to the trade group Interactive Advertising Bureau. But online spending remains a tiny fraction of the overall advertising market, which was worth $94.6bn in...
[January 25, 2002, 12:12]
Online ad market shows signs of recovery
News Any gains will be particularly valuable for the Web's busiest sites, with three quarters of all ad spending in the third quarter going to the top 10 media companies, according to industry trade group the Interactive Advertising Bureau.
[December 11, 2001, 16:45]
Online UK advertising to top £1bn
News Online advertising revenues in the first half of 2005 rose to £490m, a rise of 62 percent compared with the same period last year, according to the report issued by the Interactive Advertising Bureau (IAB) in conjunction with PricewaterhouseCoopers.
[October 4, 2005, 13:50]
Search-ad revenues defy economic downturn
News According to the Interactive Advertising Bureau, internet advertising revenues rose 15.2 percent, to $11.5bn (£6.5bn) during the first six months of the year, compared with the same period last year. Despite an economic downturn, online advertising...
[October 8, 2008, 9:27]
Online ad spend rises
News This record spending was once again led by ads linked to web search results, said the Interactive Advertising Bureau (IAB), which released the report on Monday in conjunction with PricewaterhouseCoopers (PwC).
[September 27, 2005, 9:40]
