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Net advertising: Bigger ads, bigger impact?
News The guidelines, set by the Interactive Advertising Bureau's Rich Media Task Force on Monday, are meant to help encourage and streamline the creation of "rich media" units -- advertisements that typically include animation, audio or video.
[August 7, 2001, 10:04]
Critics snapping at Gator's heels
News Robin Webster, chief executive of the Interactive Advertising Bureau (IAB), said the group's board of directors is demanding that Gator stop its practice of selling ads designed to intentionally block those sold on its members' Web sites.
[August 28, 2001, 14:15]
Online ad group names permanent chief
News Greg Stuart, hired as interim chief of the Interactive Advertising Bureau, will stay on permanently, with plans to turn the organisation into a full-fledged -- and profitable -- trade group. Stuart also talked about plans to create new forms of...
[April 23, 2002, 11:18]
Ad groups come to terms on Web contracts
News Two top advertising industry groups on Monday issued guidelines for interactive ad contracts, the latest effort aimed at untangling the Web's marketing woes. Issued by the Interactive Advertising Bureau (IAB) and the American Association of...
[April 30, 2002, 12:38]
Broadband spurs online advertising
News In an update to Web ad sales figures for the fourth quarter, the Interactive Advertising Bureau said revenue jumped by 9 percent in the US market at the end of 2002 from the previous quarter. Among other findings, the Interactive Advertising Bureau...
[June 13, 2003, 8:21]
Yahoo! ads set to get flashier
News said it will incorporate the technologies of Eyeblaster, EyeWonder, PointRoll and Unicast to boost the interactive advertising packages that it sells to clients. on Monday said it has signed agreements with four Web technology companies, hoping to...
[July 16, 2002, 7:27]
Publishers want online ad guidelines
News Randy Kilgore, advertising director of Wall Street Journal Interactive Edition, said the move partly stems from a fear that, if the blurring continues, the Web could lose credibility as a source of trustworthy information.
[February 5, 1999, 15:03]
The battle over getting to know you
News The fight is playing out in almost weekly meetings staged by the Interactive Advertising Bureau (IAB), the trade group of the roughly $7bn online ad market. It's pretty contentious," said Jim Spaeth, president of the New York-based Advertising...
[February 22, 2002, 6:31]
Net firms embrace offline advertising measurements
News The data traditional planners use to allocate funds isn't there yet," said Greg Stuart, president of trade group the Interactive Advertising Bureau (IAB). If we're going to get in the game, we have to come up with a combined reach and frequency...
[May 15, 2002, 15:46]
Ads heading toward your mobile phone
News Chan Suh, CEO of interactive ad agency Agency.com, based in New York, said several clients are asking about advertising on interactive mobile phones. Petri Rutanen has experienced the future of online advertising, and it isn't banner ads on a...
[February 8, 2000, 10:26]
Net ads making a comeback?
News For the most recently available period, online advertising revenue totaled $1.79bn in the third quarter of 2001, down about 4 percent from the previous quarter, according to industry trade group the Interactive Advertising Bureau (IAB).
[May 14, 2002, 8:53]
Online ad squabble nears resolution
News Companies such as major packaged-goods advertisers "are reluctant to come on board because they say, 'Until you guys agree on the numbers, this is a nightmare medium,'" said John Keck, media director of the interactive division of Foote Cone...
[October 22, 2001, 12:45]
Interactive TV: It's watching you
News AT&T, for example, plans to conduct a test of interactive television advertising later this year by installing software in the homes of 30,000 of its digital customers in Colorado. The American public is not being given an opportunity to decide...
[June 27, 2001, 11:46]
New standard fine-tunes Web ad targeting
News And last week, the Interactive Television Alliance announced support for the Ad-ID platform as part of a project to set new interactive advertising guidelines. Ben Mendelson, president of the Interactive Television Alliance, said the platform is...
[September 12, 2003, 12:00]
Chicken Tonight goes interactive
News Interactive TV is set to transform the nature of advertising, enabling consumers to click and buy immediately. It is a turning point in TV and advertising history," he claimed. TV is about to meet the Internet, with the UK's first interactive...
[March 29, 2000, 10:08]
Online ad market shows signs of recovery
News Any gains will be particularly valuable for the Web's busiest sites, with three quarters of all ad spending in the third quarter going to the top 10 media companies, according to industry trade group the Interactive Advertising Bureau.
[December 11, 2001, 16:45]
Offline giants eat up Web ad space
News In the first three quarters of 2001, online ad spending dropped by 8 percent, according to the trade group Interactive Advertising Bureau. But online spending remains a tiny fraction of the overall advertising market, which was worth $94.6bn in...
[January 25, 2002, 12:12]
Google wins $900m MySpace deal
News Google has won a highly prized deal with MySpace.com to serve Web search and advertising listings to the nearly 100 million members of the News Corp-owned social network, besting rival Yahoo in the bid.
[August 8, 2006, 17:45]
Gates sees 'mini bubble'
News We are back in a mini-bubble era in terms of people expecting a lot of these valuations, but I don't think we'll see the same amount of exits the way we did," Gates said on Friday at the software giant's fifth annual online advertising conference...
[March 29, 2004, 8:20]
Online ads get in your face
News Recent figures from the Interactive Advertising Bureau reflect slowing percentage growth in the online ad market after years of unprecedented development. Advertisers are getting more for their dollar than they were a year ago simply because the...
[June 18, 2001, 11:02]
