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Broadband Spurs Online Advertising
News In an update to Web ad sales figures for the fourth quarter, the Interactive Advertising Bureau said revenue jumped by 9 percent in the US market at the end of 2002 from the previous quarter. Among other findings, the Interactive Advertising Bureau...
[June 13, 2003, 8:21]
Net Advertising: Bigger Ads, Bigger Impact?
News The guidelines, set by the Interactive Advertising Bureau's Rich Media Task Force on Monday, are meant to help encourage and streamline the creation of "rich media" units -- advertisements that typically include animation, audio or video.
[August 7, 2001, 10:04]
Ad Groups Come To Terms On Web Contracts
News Two top advertising industry groups on Monday issued guidelines for interactive ad contracts, the latest effort aimed at untangling the Web's marketing woes. Issued by the Interactive Advertising Bureau (IAB) and the American Association of...
[April 30, 2002, 12:38]
Online Ad Group Names Permanent Chief
News Greg Stuart, hired as interim chief of the Interactive Advertising Bureau, will stay on permanently, with plans to turn the organisation into a full-fledged -- and profitable -- trade group. Stuart also talked about plans to create new forms of...
[April 23, 2002, 11:18]
Critics Snapping At Gator's Heels
News Robin Webster, chief executive of the Interactive Advertising Bureau (IAB), said the group's board of directors is demanding that Gator stop its practice of selling ads designed to intentionally block those sold on its members' Web sites.
[August 28, 2001, 14:15]
Using Rich Media To Increase On-line Marketing Effectiveness
White Papers Marketing industry with the technology, tools, research and vision necessary for marketers to deliver rich, interactive Internet advertising solutions. Rich media enhances the on-line advertising message and delivers more effective marketing...
[August 14, 2003, 0:00]
Granada Increases Internet Advertising Revenues With WebTrends Live
White Papers The challenge for its Online & Interactive advertising sales arm, Granada Interactive, is to capitalize on its valuable program brands by encouraging its advertisers to buy online advertising campaigns.
[October 21, 2003, 0:00]
Yahoo! Ads Set To Get Flashier
News said it will incorporate the technologies of Eyeblaster, EyeWonder, PointRoll and Unicast to boost the interactive advertising packages that it sells to clients. on Monday said it has signed agreements with four Web technology companies, hoping to...
[July 16, 2002, 7:27]
Publishers Want Online Ad Guidelines
News Randy Kilgore, advertising director of Wall Street Journal Interactive Edition, said the move partly stems from a fear that, if the blurring continues, the Web could lose credibility as a source of trustworthy information.
[February 5, 1999, 15:03]
The Battle Over Getting To Know You
News The fight is playing out in almost weekly meetings staged by the Interactive Advertising Bureau (IAB), the trade group of the roughly $7bn online ad market. It's pretty contentious," said Jim Spaeth, president of the New York-based Advertising...
[February 22, 2002, 6:31]
Changing The Face Of Advertising - Accenture Technology Lab's "Peer-to-peer" Advertising Concept
White Papers It's what their researchers call "peer-to-peer" advertising and it's an interactive commercial worth watching. Peer-to-peer advertising will deliver a fresh, interactive approach to advertising by enabling viewers to personalize ads and pass them...
[May 13, 2004, 1:03]
Net Firms Embrace Offline Advertising Measurements
News The data traditional planners use to allocate funds isn't there yet," said Greg Stuart, president of trade group the Interactive Advertising Bureau (IAB). If we're going to get in the game, we have to come up with a combined reach and frequency...
[May 15, 2002, 15:46]
Ads Heading Toward Your Mobile Phone
News Chan Suh, CEO of interactive ad agency Agency.com, based in New York, said several clients are asking about advertising on interactive mobile phones. Petri Rutanen has experienced the future of online advertising, and it isn't banner ads on a...
[February 8, 2000, 10:26]
Net Ads Making A Comeback?
News For the most recently available period, online advertising revenue totaled $1.79bn in the third quarter of 2001, down about 4 percent from the previous quarter, according to industry trade group the Interactive Advertising Bureau (IAB).
[May 14, 2002, 8:53]
Online Ad Squabble Nears Resolution
News Companies such as major packaged-goods advertisers "are reluctant to come on board because they say, 'Until you guys agree on the numbers, this is a nightmare medium,'" said John Keck, media director of the interactive division of Foote Cone...
[October 22, 2001, 12:45]
Interactive TV: It's Watching You
News AT&T, for example, plans to conduct a test of interactive television advertising later this year by installing software in the homes of 30,000 of its digital customers in Colorado. The American public is not being given an opportunity to decide...
[June 27, 2001, 11:46]
New Standard Fine-tunes Web Ad Targeting
News And last week, the Interactive Television Alliance announced support for the Ad-ID platform as part of a project to set new interactive advertising guidelines. Ben Mendelson, president of the Interactive Television Alliance, said the platform is...
[September 12, 2003, 12:00]
Chicken Tonight Goes Interactive
News Interactive TV is set to transform the nature of advertising, enabling consumers to click and buy immediately. It is a turning point in TV and advertising history," he claimed. TV is about to meet the Internet, with the UK's first interactive...
[March 29, 2000, 10:08]
Online Ad Market Shows Signs Of Recovery
News Any gains will be particularly valuable for the Web's busiest sites, with three quarters of all ad spending in the third quarter going to the top 10 media companies, according to industry trade group the Interactive Advertising Bureau.
[December 11, 2001, 16:45]
Offline Giants Eat Up Web Ad Space
News In the first three quarters of 2001, online ad spending dropped by 8 percent, according to the trade group Interactive Advertising Bureau. But online spending remains a tiny fraction of the overall advertising market, which was worth $94.6bn in...
[January 25, 2002, 12:12]
