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How The Addressability Function Of Interactive Television Will Impact Direct/Interactive Marketing
White Papers Today, interactive television (iTV) is still mostly a promise. Addressability will change marketing; advertising and selling like nothing else before. But what a promise it offers. The promise is Addressability.
[January 1, 1970, 0:59]
Interactive Direct Marketing Through CRM
White Papers To maintain market leadership and learn more about new customer behavior, all organizations will have to risk experimenting with the new CRM marketing tools. This will require organizations to re-examine the traditional mix of marketing investments...
[January 1, 1970, 0:59]
PriceMinister Makes Marketing Dynamic And Interactive With Oracle Business Intelligence Tools
White Papers PriceMinister wanted to increase the autonomy of the marketing team with a flexible and user-oriented decision-support tool and enable the marketing team to refine strategy and better target its members using more up-to-date and higher quality...
[January 1, 1970, 0:59]
Marketing Firm Saves $40,000 By Linking Accounting And Contact Management Software
White Papers Riverbend Interactive Marketing is a small print and interactive marketing firm located in Battle Creek, Michigan. The owner of the firm wanted to streamline administrative tasks so he could spend more time on creative work.
[January 1, 1970, 0:59]
Using Rich Media To Increase On-line Marketing Effectiveness
White Papers Marketing industry with the technology, tools, research and vision necessary for marketers to deliver rich, interactive Internet advertising solutions. Intel continues to support the Interactive Rich media enhances the on-line advertising message...
[January 1, 1970, 0:59]
Microsoft Names New Entertainment Marketing Chief
News Microsoft on Tuesday named Jeff Bell as global marketing chief for its Interactive Entertainment Business group, giving the software maker more firepower to promote its Xbox and Games for Windows products.
[June 7, 2006, 11:30]
Coming Soon: Exhibition And Conference Dates
News Softworld in Sales and Marketing, Wembley, London; Interactive Exhibitions Ltd, Kate Winter 0181-541 5040 SoftDev and WebDev, Wembley, London; Interactive Exhibitions Ltd 0181-541 5040 Softworld Forum for Local Government, Ramada Hotel, London...
[November 11, 1996, 9:26]
Ad Groups Come To Terms On Web Contracts
News Two top advertising industry groups on Monday issued guidelines for interactive ad contracts, the latest effort aimed at untangling the Web's marketing woes. Issued by the Interactive Advertising Bureau (IAB) and the American Association of...
[April 30, 2002, 12:38]
Energis Goes Head To Head With Open Over Interactive TV
News Head of marketing at Energis Interactive Justin Dewhirst is convinced brightBlue has a winning formula. Energis launched an interactive TV portal on Monday which it hopes will seal its entry into the digital services market.
[May 21, 2001, 16:27]
Net Advertising: Bigger Ads, Bigger Impact?
News Earlier this year the IAB introduced new standards for larger ad units, including pop-ups, skyscrapers and interactive marketing units. The guidelines, set by the Interactive Advertising Bureau's Rich Media Task Force on Monday, are meant to help...
[August 7, 2001, 10:04]
Coming Soon: Exhibition And Conference Dates
News Softworld in Sales and Marketing, Wembley, London, Interactive Exhibitions Ltd, Kate Winter 0181-541 5040 SoftDev and WebDev, Wembley, London, Interactive Exhibitions Ltd 0181-541 5040 Softworld Forum for Local Government, Ramada Hotel, London...
[November 4, 1996, 11:35]
Coming Soon: Exhibition And Conference Dates
News Softworld in Sales and Marketing, Wembley, London, Interactive Exhibitions Ltd, Kate Winter 0181-541 5040 SoftDev and WebDev, Wembley, London; Interactive Exhibitions Ltd 0181-541 5040 Softworld Forum for Local Government, Ramada Hotel, London...
[October 28, 1996, 11:29]
Coming Soon: Exhibition And Conference Dates
News Campaign and Marketing Interactive Forum Business Design Centre, London; Neil Crofts 0171-359 3535 Softworld Forum for Local Government, Ramada Hotel, London; Interactive Exhibitions, 0181-5414 865, fax 0181-9745 188
[December 3, 1996, 8:49]
Ads Heading Toward Your Mobile Phone
News Mobile-phone messaging "is going to have to be part of an overall interactive marketing scenario," Suh said. Chan Suh, CEO of interactive ad agency Agency.com, based in New York, said several clients are asking about advertising on interactive...
[February 8, 2000, 10:26]
Coming Soon: Exhibition And Conference Dates
News Softworld in Sales and Marketing, Wembley, London, Interactive Exhibitions Ltd, Kate Winter 0181-541 5040 SoftDev and WebDev, Wembley, London; Interactive Exhibitions Ltd 0181-541 5040 Softworld Forum for Local Government, Ramada Hotel, London...
[October 15, 1996, 11:12]
AOL To Cut 1,200 From Net Unit
News As previously reported, Robert Friedman will head sales and marketing as president of the Interactive Marketing Group. Jonathan Sacks was named president of the AOL Interactive Services Group, which will oversee the AOL online service and its...
[August 22, 2001, 9:36]
Offline Giants Eat Up Web Ad Space
News In the first three quarters of 2001, online ad spending dropped by 8 percent, according to the trade group Interactive Advertising Bureau. They'll also be able to watch Internet-only treatments of ads created by Frito-Lay's agency BBDO Worldwide...
[January 25, 2002, 12:12]
Microsoft Moves Flash Rival Into Spotlight
News Also at NAB, Microsoft introduced a digital content management tool called Interactive Media Manager. On Monday at the National Association of Broadcasters (NAB) Show in Las Vegas, Microsoft launched Silverlight, a web browser plug-in for playing...
[April 17, 2007, 12:26]
Online Ads Get In Your Face
News Eager to please, publishers are engaging in a wave of experimentation that has spawned larger interactive banners and pop-ups on sites such as the NYTimes.com, Fortune, MSNBC, CNN and Yahoo! Recent figures from the Interactive Advertising Bureau...
[June 18, 2001, 11:02]
Interactive TV: It's Watching You
News Privacy advocates warned consumers Tuesday of burgeoning dangers posed by the interactive TV industry, where companies are planning to collect massive amounts of personal data. According to a report released Tuesday from the nonprofit Center for...
[June 27, 2001, 11:46]
