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US Report: The online ad market matures
News There's no big bang that is suddenly going to enable this incredible investment from the marketing community," cautioned Rich LeFurgy, chairman of the Internet Advertising Bureau, an industry association.
[October 26, 1998, 12:27]
Group endorses bigger Web ads
News The Interactive Advertising Bureau on Wednesday backed a "Universal Ad Package," which includes a new large ad size, as well as three sizes the bureau had previously recommended, which occupy broad space on a Web page.
[December 12, 2002, 7:10]
Online advertising set to boom in 2003
News On Thursday the Interactive Advertising Bureau (IAB) -- an industry trade group that includes members such as MSN, AOL, Yahoo! This "Universal Ad Package" includes a new large ad size, as well as three sizes the bureau had previously recommended...
[December 13, 2002, 12:19]
Broadband spurs online advertising
News In an update to Web ad sales figures for the fourth quarter, the Interactive Advertising Bureau said revenue jumped by 9 percent in the US market at the end of 2002 from the previous quarter. Among other findings, the Interactive Advertising Bureau...
[June 13, 2003, 8:21]
Internet advertising surpasses TV
Blog The BBC this morning reports on research carried out by the Internet Advertising Bureau and PricewaterhouseCoopers. So, spending on online advertising has finally overtaken spending on TV advertising.
[September 30, 2009, 8:40]
Five years ago: Net ad revenues up sharply
News Advertising over the Internet totalled $157.4 million for the first nine months of 1996, according to numbers just issued by the Internet Advertising Bureau (IAB) and Coopers & Lybrand. The figures include advertising on onlune services, E-mail and...
[December 18, 2001, 6:01]
Online confidence is spreading
Leader Similarly, the latest six-monthly update from PriceWaterhouseCoopers and the Internet Advertising Bureau shows that online advertising in the UK is likely to overtake radio next year, having already put cinema in the dark.
[October 18, 2004, 14:25]
Group issues standards for bigger Web ads
News The Internet Advertising Bureau (IAB) said it is issuing voluntary standards for seven new ad units, mostly offering advertisers more real estate to promote their wares on Web sites. An online advertising trade group plans to unveil standards for...
[February 26, 2001, 8:17]
Online ad revenues to surge
News Wednesday, the Internet Advertising Bureau (IAB) released its report on record-breaking first-quarter online advertising expenditures, while Jupiter Communications released its online ad spending projections for the industry.
[August 20, 1999, 8:42]
Search-based ads increase online revenue
News Display ads, the next most popular form of advertising, only accounted for 20 percent of revenues, according to an ad revenue report sponsored by the US-based Interactive Advertising Bureau (IAB). Internet advertising is continuing to increase with...
[September 20, 2004, 18:10]
Net firms embrace offline advertising measurements
News The data traditional planners use to allocate funds isn't there yet," said Greg Stuart, president of trade group the Interactive Advertising Bureau (IAB). Having long sought to set the Internet apart from traditional advertising media, the online...
[May 15, 2002, 15:46]
Online UK advertising to top £1bn
News Online advertising revenues in the first half of 2005 rose to £490m, a rise of 62 percent compared with the same period last year, according to the report issued by the Interactive Advertising Bureau (IAB) in conjunction with PricewaterhouseCoopers.
[October 4, 2005, 13:50]
Gator exec speaks out on ads
News The three-year-old company filed a lawsuit last week against the Interactive Advertising Bureau, contending that the chief trade group for online advertising made libellous statements in the press about Gator's ad-delivery software.
[September 5, 2001, 10:21]
The battle over getting to know you
News The fight is playing out in almost weekly meetings staged by the Interactive Advertising Bureau (IAB), the trade group of the roughly $7bn online ad market. The stakes are high for Internet companies such as Yahoo, which has built an advertising...
[February 22, 2002, 6:31]
Net advertising showing signs of maturity
News At the same time, the Internet Advertising Bureau, a consortium aimed at maximizing the effectiveness of online ads, has found that consumer brand advertising in the second quarter made up 30 percent of all Internet ads
[October 24, 1997, 8:42]
Net ads making a comeback?
News For the most recently available period, online advertising revenue totaled $1.79bn in the third quarter of 2001, down about 4 percent from the previous quarter, according to industry trade group the Interactive Advertising Bureau (IAB).
[May 14, 2002, 8:53]
Microsoft: Online ads 'on a monster roll'
News The Interactive Advertising Bureau and consultancy PricewaterhouseCoopers found that online advertising sales dropped 20 percent during the first six months of the year compared with the same period in 2001.
[October 24, 2002, 10:46]
Yahoo unveils ad-tracking service
News A study released last month by trade group Interactive Advertising Bureau and PricewaterhouseCoopers found that Internet ad sales reached an all-time high of $3.1bn in September and predicted they would exceed $12bn for the year, up from $9.6bn in...
[December 19, 2005, 15:20]
TalkTalk and Virgin Media still evaluating Phorm
Blog Virgin Media is committed to ensuring that any future deployment complies not only with the relevant legal requirements but - as an absolute minimum - the best practice guidelines contained in the Internet Advertising Bureau's recently published...
[July 6, 2009, 17:36]
Jesse Berst: Internet health check -- good and bad news
News Internet Advertising Bureau[IAB]) Advertising U.S.companies advertising online has dropped from 68% to 61% (ANA) Demographics of Internet users are women (CommerceNet/Nielsen Media Research) are parents (Cyber Dialogue) are over 55 (Mediamark...
[June 25, 1999, 10:09]
