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Internet Advertising “Growing Fast”
Blog Comment Internet advertising is heavily skewed to paid-for search advertising - the medium still has a way to go to prove its value in raising brand awareness and doing the job that TV does in capturing and holding people's attention.
[July 17, 2007, 21:35]
Internet Advertising Changes Gears
News Internet marketers are promising a new generation of online advertising "lite" that's more effective and less annoying than some current methods, but they could have a hard time convincing jaded Web surfers they're for real.
[March 31, 2004, 12:35]
Internet Advertising “Growing Fast”
Blog Comment Hi James, Thanks for the comment! I think the big thing for me is the revolution that's on the horizon for TV. We've seen the music and daily publishing industries turned on their head by users demanding more and more .how long can the push format...
[July 18, 2007, 4:12]
Search-based Ads Increase Online Revenue
News Internet advertising is continuing to increase with the latest US figures showing the medium generated $4.6bn in the first six months of 2004 -- a 40 percent increase over the first half of 2003. Internet advertising peaked during the dot-com boom...
[September 20, 2004, 18:10]
Online UK Advertising To Top £1bn
News Market share for UK Internet advertising rose to 5.8 percent compared with 5.1 percent for outdoor advertising, which includes billboards, posters, and backlit posters. The rise in online ad spending has been driven by record broadband uptake...
[October 4, 2005, 13:50]
Net Advertising Showing Signs Of Maturity
News At the same time, the Internet Advertising Bureau, a consortium aimed at maximizing the effectiveness of online ads, has found that consumer brand advertising in the second quarter made up 30 percent of all Internet ads
[October 24, 1997, 8:42]
Branding Power Of The Internet: Online Advertising Comes Of Age
White Papers Internet advertising revenues in the US declined dramatically in the first few years after the dot com crash, however, online ad spending has begun to make a dramatic comeback. More confidence in the internet as an effective branding tool as well...
[June 30, 2005, 3:00]
Group Issues Standards For Bigger Web Ads
News The Internet Advertising Bureau (IAB) said it is issuing voluntary standards for seven new ad units, mostly offering advertisers more real estate to promote their wares on Web sites. An online advertising trade group plans to unveil standards for...
[February 26, 2001, 8:17]
Thinktank: Phorm A 'green Light For Lawbreaking'
News A prominent IT thinktank has criticised the Information Commissioner's Office for apparently giving its approval to an internet-advertising system that may be illegal. Phorm is a technology for tracking an internet user's browsing habits, then...
[April 7, 2008, 17:04]
Online Confidence Is Spreading
Leader Confidence in online advertising is growing, according to research due out today from Microsoft's Internet arm, MSN. Similarly, the latest six-monthly update from PriceWaterhouseCoopers and the Internet Advertising Bureau shows that online...
[October 18, 2004, 14:25]
Gates: We'll Keep Google Honest
News While Google has grabbed an early lead in search and Internet advertising, Microsoft chairman Bill Gates pledged on Wednesday that his company would "keep them honest". He also gave credit to his rival, saying Google has "done a great job on search...
[May 4, 2006, 8:55]
Five Years Ago: Net Ad Revenues Up Sharply
News Advertising over the Internet totalled $157.4 million for the first nine months of 1996, according to numbers just issued by the Internet Advertising Bureau (IAB) and Coopers & Lybrand. The figures include advertising on onlune services, E-mail and...
[December 18, 2001, 6:01]
Microsoft Closes Aquantive Deal
News Microsoft has completed the largest purchase in its history, sealing its $6bn (£3bn) takeover of internet advertising firm Aquantive. Avenue A Razorfish is an internet advertising agency Microsoft is using the close of the Aquantive deal to shuffle...
[August 14, 2007, 8:53]
UK Dot-com Ad Spending Down
News Advertisers are losing faith in the profitability of online advertising leaving Internet companies that rely on online advertising in a tight spot. Internet advertising agencies have felt the pinch of decreasing advertising revenue.
[January 11, 2001, 12:13]
Spyware Explained
White Papers The dot com crashes of the late 90's brought about a revolution in internet advertising. Banner advertising companies where going broke because internet users where getting sick of the annoying animated gifs.
[October 27, 2004, 3:00]
Media Giants Form UK Net Ads Body
News The Internet Advertising Group (IAG) is backed by a raft of media and other heavyweights including the BBC, Microsoft, the Financial Times, News International, America Online, Channel 4, CompuServe, Yahoo!
[October 20, 1997, 10:25]
Online Ad Revenues To Surge
News Wednesday, the Internet Advertising Bureau (IAB) released its report on record-breaking first-quarter online advertising expenditures, while Jupiter Communications released its online ad spending projections for the industry.
[August 20, 1999, 8:42]
Dot-coms See Gold In Consumer Data
News Web analytics is becoming a hot niche in a cold Internet advertising market, as a slew of companies launch projects to make sense of consumer data collected online. People get into this business and then quickly discover that it's harder than they...
[October 25, 2001, 9:46]
Online Advertising Versus Security: Where Will The Conflict End?
News Regardless of how you feel about Web advertising, the Internet as we know it wouldn't exist without it. Advertising is a huge revenue source on the Web, and only a naive technology purist would think that a major Internet company could survive...
[August 11, 2006, 13:55]
Gates Outlines Goals For Microsoft's Ad Business
News While Microsoft may face some challenges taking advantage of the shift to internet advertising, it's in good company. While Microsoft is working to catch up to Google in areas such as search, it is also looking to technology to provide new types of...
[May 9, 2007, 10:48]
