Sun adds extra shot to Java branding
News Sun introduced Java in 1995 but recognises the branding plan still isn't even halfway done. Sieck said he believes the Java-branding campaign likely has two motivations: first, to create consumer demand for Java and therefore stronger incentives...
[July 8, 2004, 14:50]
Sun loosens Java licence, changes logo
News The branding.will be in concert with some large organisations with a lot of experience in consumer branding," Schwartz said. Under the branding campaign, everything from cash registers and microchip-enabled "smart cards" to TV set-top boxes and...
[June 6, 2003, 14:31]
What .Net actually means for CIOs
News But it will take more than a branding change for most CIOs to begin separating the value of the concept from the hype. This new branding will indicate whether a product uses or interoperates with other .Net products from Microsoft or third parties.
[February 5, 2003, 14:34]
Sun: Java must unify to be successful
News As expected, Schwartz uncloaked a new Java logo as the cornerstone of an advertising and branding campaign, the goal of which is to make average consumers demand software, gadgets, computers and other products that sport the Java coffee cup logo.
[June 11, 2003, 14:51]
McNealy calls for Java to get tough
News Sun is trying to seize the initiative with a multimillion-pound Java branding campaign that's designed to convince average people that they want Java devices, McNealy said in a news conference after his speech.
[June 16, 2003, 8:10]
Sun seeks to demystify Java
News Earlier this month at its JavaOne trade show, Sun announced a multimillion-dollar branding campaign to try to etch the Java logo and value into consumers' minds. Sun Microsystems released a new version of its Java for desktop computers on Friday...
[July 1, 2003, 8:02]
Sun brews up Java ID plans
News The SIMs will be branded by the carriers," Schwartz said when discussing a Java branding campaign. Sun Microsystems' Java Card technology, which is used to identify millions of mobile phone users, is expected to come to PCs as well, a Sun executive...
[February 16, 2004, 8:00]
HP and Dell to ship Java with all PCs
News Despite this, Pinkston said Dell doesn't have plans to participate in a new Java branding campaign, under which Sun is trying to attach Java logos to products that incorporate the software. Sun Microsystems signed deals on Wednesday under which...
[June 12, 2003, 10:00]
Web content: Will users ever pay?
News One specific thing that we learned was that we wanted to have a co-marketing, co-branding model, whereas believing that you can go out and buy eyeballs to build a brand -- we learned you just can't go that way.
[August 4, 2003, 13:25]
Hole found in Windows Media Player "skins"
News Levy said skins have become popular among computer users and companies because they apply a custom look, such as branding, to applications. The key here is [Guninski's] downloaded Java applets into a known location, which is the directory that...
[January 17, 2001, 9:51]
IBM readies AS/400 push
News It also will begin branding ASPs "AS/400 Certified Hosting Sites" as part of the campaign, according to Jarosh. IBM plans to enhance OS/400's Java support, and will add more e-business infrastructure hooks in the form of virtual private network...
[September 23, 1999, 16:16]
Big plans for Linux on mobile phones
News Microsoft wants to make sure everyone knows it’s a Windows Mobile phone so it limits what branding you can put on the phone. In addition a handset maker will need Java and a browser. Embedded Linux specialist Trolltech has claimed that Linux will...
[February 25, 2005, 14:05]
Linux touted as the solution to online-banking problems
News Cybersource plans for banks to put their own branding onto the product and make it an officially supported secure channel for accessing Internet banking services. The complexity of each solution varies between banks, with those that provide Java...
[March 24, 2005, 10:45]
Microsoft enlists developers for Live push
News I have the same question for Microsoft as I do with Google: If I just use their APIs and wrap them with my branding, how do they make money? Though Google doesn't sell development tools, its engineers have created some, such as a recently released...
[June 12, 2006, 12:00]
Microsoft drops .Net name from server brand
News Microsoft is introducing a new branding convention for its server-software products to synch up with next week's launch of Windows Server 2003. Check out the latest developments on .Net, Java, Liberty Alliance, Passport and other technologies at...
[April 17, 2003, 8:05]
EDS backtracks on 'strategically important' Linux
News EDS believes that we will continue to see a mixed client environment with .Net, Java/Unix, z/OS - and over time an increasing role for Linux and OSS. Outsourcing specialist EDS said it was "proactively engineering" Linux into its product portfolio...
[March 24, 2005, 8:10]
