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Loyalty Lab: Delivering On-Demand Relationship Marketing for Consumer Brands
White Papers Loyalty Lab's flagship Customer Relationship Manager Suite (CRMS) provides retailers and service companies with an integrated suite of hosted, on-demand applications for managing and creating loyalty programs, e-mail campaigns, and promotional...
[August 10, 2007, 10:43]
Loyalty R-Squared: Relationships and Rewards
White Papers In this webcast, the presenters will reveal insight into the current state of customer relationships by uncovering the most compelling trends and best practices in loyalty marketing from quantitative research that gets to the heart of what drives...
[June 2, 2009, 1:18]
Loyalty Cards: Are You Missing Out on Smarter Ranging and Promotional Intelligence?
White Papers Customer loyalty data is widely available in the Fast Moving Consumer Goods (FMCG) industry. However, loyalty data is often considered as expensive and in a standardised report often fails to provide the insight necessary to really market anything...
[August 11, 2006, 0:00]
Don't Just Compete...Win! - New Research and Best Practices for Differentiating Your Loyalty Program
White Papers This webcast provides research-driven insight into the attitudes of affluent consumers toward loyalty programs, and frequent shopper programs in particular. The presenters of this webcast provides an in-depth understanding of the impact of loyalty...
[May 12, 2007, 1:00]
Building Customer Connections: Increase Customer Loyalty by Simplifying How People Work Together to Deliver Value
White Papers It may be more productive to think about CRM as an ongoing process of aligning business strategy, processes, enabling technologies and culture to deliver the kind of customer experience that increases loyalty among the most profitable customers.
[March 2, 2007, 0:00]
eBay Enhances Customer Loyalty With Software-Plus-Services Shopping Solution
White Papers With this solution, eBay is delivering on its brand promise of maintaining close customer engagement, enhancing customer loyalty, and strengthening relationships with retailers. With a presence in 39 countries and an active customer base of more...
[July 27, 2009, 1:20]
mySAP CRM Generates Added Transparency to Help Improve User Acceptance, Realize Customer Potential, and Increase Customer Loyalty
White Papers As a result, Infraserv improved user acceptance and increased customer loyalty and acquisition potential. Infraserv GmbH & Co. Hochst KG - based in Frankfurt, Germany, and one of Europe's leading industrial site operators and service providers...
[September 28, 2007, 1:00]
L'Oreal Strengthens Brand Loyalty With Customer Relationship Management Solution
White Papers The CRM solution has helped boost customer loyalty and reduce churn. L'Oreal, the world's largest skin care and cosmetics company, wanted to broaden the scope of marketing for its luxury products division.
[January 1, 2007, 0:00]
Five Reasons Why... Proactive Customer Care Means Customer Loyalty
White Papers An alternative, and far more profitable approach, is to transform call centers into customer loyalty centers - through proactive customer care. Too often, call centers are seen purely as cost centers.
[May 18, 2009, 8:37]
Customer Intelligence in Retail: No Loyalty Card? - No Problem
White Papers The presenter of this webcast explains the retail Customer Loyalty Management Cycle and shows how it sets the agenda for generating and using Customer Intelligence to improve business performance. The Customer Loyalty Management cycle is the...
[April 28, 2007, 1:00]
Pacific Coffee Perks Up Customer Loyalty and Protects Point-of-Sale Platform With Check Point Safe@Office
White Papers Pacific Coffee now uses Check Point Safe@Office VPN capability to support its customer loyalty program, protecting real-time data as it travels across the Internet. Since 1992, Pacific Coffee Company has been providing world-class coffee to satisfy...
[August 4, 2008, 19:08]
Evaluating Customer Loyalty Solutions
White Papers Customer Loyalty Programs (CLP) has come a long way from their early beginnings in the 1970's. This paper highlights the technology challenges from a real-life situation involving a loyalty solution evaluation.
[April 16, 2008, 23:33]
LaSer Optimizes Sales Strategy for Enhanced Customer Loyalty
White Papers The company wanted to optimize sales strategy in order to capitalize on customer loyalty and take greater advantage of market opportunities. Lafayette Services, best known as LaSer, is a subsidiary of the Galeries Lafayette group, France's pre...
[February 22, 2007, 0:00]
Enterprise Portal Boosts "Employee Engagement" and Helps Increase Customer Loyalty
White Papers United Airlines wanted to enhance employee engagement in the business and its financial recovery, which in turn has been found to have a strong, quantifiable correlation to customer loyalty. The challenge was to enable employees to take more...
[July 1, 2008, 1:01]
Going Beyond CRM to Strengthen Customer Loyalty and Improve Revenue: Ensure That the Value Chain Is Working Efficiently
White Papers Executives seeking to build customer loyalty, improve market agility, and manage their brands across global markets are finding that customer experience management offers both a solution to address the challenges of today and a platform to improve...
[July 25, 2006, 3:16]
Gaining Competitive Advantage Through Effective Retail Loyalty Programs
White Papers Loyalty programs are everywhere in the retail industry. In other words, retailers have become convinced that it is possible to buy customers' loyalty. Do loyalty programs really work, or are these companies just wasting their money?
[November 7, 2007, 0:00]
Customer Loyalty Program Company Deploys Web Services Solution
White Papers Aeroplan, a wholly owned subsidiary of Air Canada, is Canada's leading loyalty program with more than six million members and sells Aeroplan miles to more than 100 accumulation partners including airline, credit card, hotel, car rental...
[December 24, 2008, 0:00]
Customer Loyalty: The New Competitive Advantage
White Papers Customer loyalty might be the only sustainable competitive advantage, especially in challenging economic times. Yet, so few businesses understand how to create customer loyalty that the average U.S.company loses half of its customer base every five...
[October 19, 2007, 1:00]
Napster fans: Where's the loyalty?
News Although they're quick to defend the music file-swapping service that has given them free tunes for months, fans seem to have little loyalty to Napster as it battles the courts. The true loyalty of Napster's audience will be tested when the site...
[March 5, 2001, 8:57]
French Railway Firm Enhances Loyalty and Improves Revenues With New Solution
White Papers In the face of increased competition, SNCF wanted to build on its success with a customer loyalty programme based on a Siebel 7.7 Customer Relationship Management (CRM) application. French state-owned railway company Societe Nationale des Chemins...
[November 8, 2006, 0:00]
