Microsoft To Promote Mac
News Microsoft is planning on Thursday to announce a new advertising campaign touting the Macintosh version of its Office suite. The new campaign, which Microsoft says is evidence of its commitment to the Mac, were designed by McCann Erickson.
[October 10, 2002, 11:31]
2005: Apple's 1984?
Leader Is this the same company that ran an advertising campaign which asked us to 'Think Different' and utilised maverick but heroic figures such as Mohammad Ali? With the iPod selling in the tens of millions and the Mac mini exciting the interest of...
[January 18, 2005, 12:50]
New Apple Has Trouble Emulating Windows
News It has also made reference to Virtual PC in its "Switch" advertising campaign, designed to woo Windows users to the Mac. Apple's new Power Mac G5 may be the fastest Macintosh around, but it is less able than its predecessors to run Microsoft...
[August 28, 2003, 10:50]
Sun Adds Extra Shot To Java Branding
News The prime example is the Intel Inside campaign, through which the chipmaker partly subsidises PC makers' advertising costs if they include Intel's logo. Sieck said he believes the Java-branding campaign likely has two motivations: first, to create...
[July 8, 2004, 14:50]
Microsoft Plans Orgy Of Windows Advertising
News Even though Windows XP has been on the market for more than three years, Microsoft is hoping a new advertising campaign will "start something" when it comes to enthusiasm for the operating system. The advertising campaign, which will last for 15...
[April 18, 2005, 9:10]
Vista Sales Gaining Momentum
News Microsoft isn't mounting a massive advertising campaign for Vista this holiday season, but said to expect strong marketing from key partners like HP. The software maker has also kicked off an online marketing campaign touting the benefits of...
[October 29, 2007, 14:59]
