Previous
Internet Marketers Companion
Downloads Internet Marketers Companion is the ideal tool for tracking Affiliate Marketing Statistics. Internet Marketers Companion puts powerful Affiliate campaign management tools in your hands and increases your productivity so that you can focus on what...
[April 13, 2008, 4:46]
Spam Law Compromised By Direct Marketers
Talkback As a general rule, it is not for Courts to consider the relative merits of different economic policies like parameters of any new law proposed to be made or already enacted. The Court is not the Forum for resolving the conflicting clauses regarding...
[June 3, 2005, 9:19]
Net Marketers Target Mums
News Julia Hellerman is too busy tending to her software start-up and 17-month-old son to go to the shops. But the 30-year-old Boulder, Colorado resident managed to purchase airplane tickets, a baby thermometer and payroll software during a recent...
[May 7, 2002, 13:29]
Special Report: Spam & Privacy Information For Marketers
White Papers When it comes to the annoyance factor, spam is in the eye of the beholder. Which means a message you think is perfectly acceptable might intensely annoy some recipients. In the end, the sender's opinion does not matter.
[June 5, 2004, 1:03]
A New Generation Of Variable Data Publishing Solutions Help Marketers Meet Today's Communications Challenges
White Papers Variable Data Publishing (VDP) - also known as database-driven, personalized, or one to-one marketing - has emerged as a key enabling technology that automates the production of unique, relevant communications that resonate with recipients and...
[March 7, 2007, 0:00]
Driver Or Passenger?: How Successful Marketers Navigate The Customer Experience
White Papers This webcast focuses on marketing's difficult task of keeping a hand in the multitude of concerns that truly formulate the customer experience, rather than being pigeon holed into a simple MarCom role.
[May 12, 2007, 1:00]
TMA Marketers Toolbar
Downloads The TMA Guild Marketing Toolbar is a free resource designed specifically to help meet the needs of marketing and communications professionals. Included are several search features, tools, and industry news (via RSS feeds) to help you save time and...
[November 14, 2006, 6:31]
Spam Law Compromised By Direct Marketers
News A consultation by the Department of Trade and Industry in advance of drawing up the UK's much-criticised anti-spam laws has been exposed as a sham. An enquiry by ZDNet UK sister site silicon.com under the Freedom of Information Act has revealed...
[June 2, 2005, 14:10]
Challenge-Response: Not The Challenge That Legitimate Marketers May Think
White Papers Challenge-Response technology is the latest tactic being implemented by several Internet Service Providers (ISPs) in the ongoing battle against unsolicited bulk e-mails, or spam. Challenge-Response intercepts incoming e-mail before it reaches the...
[April 27, 2004, 0:05]
Pop-ups Bounce Back
News At stake is the future of a form of online advertising that many ad executives say is among the highest performers for Internet marketers -- despite severe negative reactions from a majority of Web users.
[June 7, 2004, 11:30]
Optimizing The Marketing Channel Mix For 2004
White Papers Today's marketers face significant challenges due to the shifting effectiveness of multiple communication channels and increasing government regulation. By intelligently coordinating inbound and outbound opportunities, marketers can drive greater...
[May 21, 2004, 0:00]
Brace Yourself For IM Spam
News Online marketers are combining the power of instant messaging with that of peer-to-peer networks such as Napster to create a new wave of Web advertising that some critics call more invasive than spam.
[February 19, 2001, 7:44]
Overture Raises Ad Fees In UK
News Overture Services has doubled its minimum bid price for paid search listings in the UK, and now US marketers are bracing for a similar hike. As the commercial search provider prepares to announce fourth-quarter earnings on Thursday, search engine...
[February 6, 2003, 8:22]
Yahoo: Our Ads Are Better
News Yahoo's new ad system is designed to let marketers target prospective consumers not only by the search terms the people use, but also by their demographics, location and what they do on other areas of the Yahoo network, executives said.
[May 18, 2006, 8:30]
Is Your Email Watching You?
News Watch out -- the spam choking your email inbox may be loaded with software that lets marketers track your moves online, and you may not even be aware that you've been bugged. On the simplest level, marketers may embed a numeric tracking code in the...
[April 5, 2002, 10:19]
Forum Tries To Save Email From Spam-traps
News A group of email marketers on Tuesday set up an Internet forum for people to air grievances about spam filters -- which can swallow legitimate messages along with the targeted commercial come-ons. But as the filters help block spam from inboxes...
[February 19, 2003, 14:33]
Amazon Seeks Millions From Bogus Spammers
News Amazon.com said on Tuesday that it had filed 11 lawsuits against marketers that allegedly used its name when sending bogus email, charges that echo a widening problem for companies operating online. The Web retailer filed federal lawsuits in the...
[August 27, 2003, 9:00]
Yahoo! And Hotmail Let Customers Be Spammed
News Some popular free Web services are playing both sides of the fence when it comes to protecting consumers from pesky marketers, offering to block junk email while they help advertisers push promotions into customers' in-boxes.
[January 26, 2001, 10:51]
B2B Customer Retention: Seven Strategies For Keeping Your Customers
White Papers Business marketers have much to gain from retention marketing. This white paper defines retention marketing and explains its importance to business marketers. Business customers tend to be fewer and more valuable - meaning you can't afford to lose...
[May 27, 2005, 3:00]
Marketing ROI - A Case Of Corporate Survival
White Papers In turn, marketers need to understand their impact on shareholder value and develop the business metrics that will keep their company in business. This presentation will give an overview of the issues marketers face today when it comes to measuring...
[April 30, 2005, 0:00]
