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Lead Lifecycle Management: How High Performance Marketers Are Confronting Dramatic Changes in Customer Behavior
White Papers This white paper will show, today's leading B2B marketers know they must aggressively manage the lead lifecycle to ensure sales teams meet their revenue targets. With increasing access to information on the Internet, the customer's buying process...
[May 1, 2009, 1:18]
Spam law compromised by direct marketers
Talkback As a general rule, it is not for Courts to consider the relative merits of different economic policies like parameters of any new law proposed to be made or already enacted. The Court is not the Forum for resolving the conflicting clauses regarding...
[June 3, 2005, 9:19]
A New Generation of Variable Data Publishing Solutions Help Marketers Meet Today's Communications Challenges
White Papers Variable Data Publishing (VDP) - also known as database-driven, personalized, or one to-one marketing - has emerged as a key enabling technology that automates the production of unique, relevant communications that resonate with recipients and...
[March 7, 2007, 0:00]
Net marketers target mums
News Julia Hellerman is too busy tending to her software start-up and 17-month-old son to go to the shops. But the 30-year-old Boulder, Colorado resident managed to purchase airplane tickets, a baby thermometer and payroll software during a recent...
[May 7, 2002, 13:29]
Driver or Passenger?: How Successful Marketers Navigate the Customer Experience
White Papers This webcast focuses on marketing's difficult task of keeping a hand in the multitude of concerns that truly formulate the customer experience, rather than being pigeon holed into a simple MarCom role.
[May 12, 2007, 1:00]
Modular Media for Entertainment Marketers
White Papers This whitepaper is intended for marketing or advertising professionals in the entertainment industry who have heard about "Modular media technologies" (e.g.widgets, RSS, and Vortexes) and wants to learn more about how they can be effectively...
[February 14, 2009, 0:24]
Spam law compromised by direct marketers
News A consultation by the Department of Trade and Industry in advance of drawing up the UK's much-criticised anti-spam laws has been exposed as a sham. An enquiry by ZDNet UK sister site silicon.com under the Freedom of Information Act has revealed...
[June 2, 2005, 14:10]
Yahoo: Our ads are better
News Yahoo's new ad system is designed to let marketers target prospective consumers not only by the search terms the people use, but also by their demographics, location and what they do on other areas of the Yahoo network, executives said.
[May 18, 2006, 8:30]
Pop-ups bounce back
News At stake is the future of a form of online advertising that many ad executives say is among the highest performers for Internet marketers -- despite severe negative reactions from a majority of Web users.
[June 7, 2004, 11:30]
Amazon seeks millions from bogus spammers
News Amazon.com said on Tuesday that it had filed 11 lawsuits against marketers that allegedly used its name when sending bogus email, charges that echo a widening problem for companies operating online. The Web retailer filed federal lawsuits in the...
[August 27, 2003, 9:00]
Brace yourself for IM spam
News Online marketers are combining the power of instant messaging with that of peer-to-peer networks such as Napster to create a new wave of Web advertising that some critics call more invasive than spam.
[February 19, 2001, 7:44]
Yahoo! and Hotmail let customers be spammed
News Some popular free Web services are playing both sides of the fence when it comes to protecting consumers from pesky marketers, offering to block junk email while they help advertisers push promotions into customers' in-boxes.
[January 26, 2001, 10:51]
B2B Customer Retention: Seven Strategies for Keeping Your Customers
White Papers Business marketers have much to gain from retention marketing. This white paper defines retention marketing and explains its importance to business marketers. Business customers tend to be fewer and more valuable - meaning you can't afford to lose...
[May 27, 2005, 3:00]
Forum tries to save email from spam-traps
News A group of email marketers on Tuesday set up an Internet forum for people to air grievances about spam filters -- which can swallow legitimate messages along with the targeted commercial come-ons. But as the filters help block spam from inboxes...
[February 19, 2003, 14:33]
Email Frequency: How Relevancy Tactics Changed the Rules
White Papers Marketers are used to planning ahead as most media buys must be scheduled months in advance to accommodate external press time and availability, along with the careful orchestration needed to balance the print, radio, TV, and online advertising...
[May 15, 2008, 1:01]
The Future is Digital Print
Blog Today, with the battle to retain customers, coupled with escalating pressure on marketers to be environmentally friendly, digital print is increasingly becoming the obvious choice for customer communications and marketing messages, allowing for a...
[January 30, 2009, 11:03]
Is your email watching you?
News Watch out -- the spam choking your email inbox may be loaded with software that lets marketers track your moves online, and you may not even be aware that you've been bugged. On the simplest level, marketers may embed a numeric tracking code in the...
[April 5, 2002, 10:19]
Overture raises ad fees in UK
News Overture Services has doubled its minimum bid price for paid search listings in the UK, and now US marketers are bracing for a similar hike. As the commercial search provider prepares to announce fourth-quarter earnings on Thursday, search engine...
[February 6, 2003, 8:22]
Mobile Search and It's Implications for Search Engine Marketing
White Papers Search engine marketing and optimization have helped marketers capitalize on personal computers. Now, those same marketers hope to apply similar strategies to mobile devices-mobile phones, personal data assistants (PDA) and BlackBerries...
[January 11, 2006, 0:01]
Privacy group shines light on Web bugs
News The Privacy Foundation released free software on Thursday that helps consumers detect when a site or email contains a Web bug -- a barely visible tracking tag used mainly by marketers to monitor consumer habits online.
[June 8, 2001, 11:52]
