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Marketing Campaigns 'can Paralyse Web Sites'
News E-business in Britain is under threat from poorly planned Internet marketing campaigns, the latest research has found. According to Catchfire Systems, many Web sites are crashing because IT departments aren't being kept informed about their firm's...
[November 19, 2003, 10:20]
Sony Of Canada Taps MySAP CRM To Launch Holiday Marketing Campaigns
White Papers Sony of Canada wanted to target select customers and launch a series of holiday marketing campaigns via e-mails and physical mailings. During this time - during any important selling season, for any type of business - it's crucial that consumer...
[January 4, 2006, 23:00]
Best Practices For Email Newsletters & Marketing Campaigns
White Papers This paper focuses on email newsletters and marketing campaigns, which are very profitable way to build your business, gain exposure, and improve relationships with your community. MailerMailer is an email list management service that automates...
[June 5, 2004, 0:00]
Broadband Take-up Tipped To Level Out In Two Years
News Almost two-thirds of consumers in Western Europe will have adopted broadband by early 2008, thanks to aggressive marketing campaigns and a rise in awareness, a report published on Friday said. Tim Gower, enterprise communications analyst at...
[November 25, 2005, 17:25]
McDonald's Takes Texting Off The UK Menu
News McDonald's has pulled the plug on a pioneering marketing push based on text messaging, but the move doesn't bode ill for such campaigns, say analysts. Despite the McDonald's move, analysts weren't prepared to pronounce text-messaging marketing...
[May 1, 2003, 12:04]
Accelerate Marketing Effectiveness With Marketing Resource Management
White Papers Today's marketing organizations must manage complex campaigns, multiple product launches, and coordinate with both external agencies and internal marketing teams. Ensuring that campaigns stay on track and within budget is a challenge when creative...
[July 12, 2005, 0:00]
A Proportional Hazards Approach To Campaign List Selection
White Papers Hence, churn reduction is a priority goal in the wireless industry, and marketing campaigns are frequently done to reduce this problem. SAS software is sufficiently powerful to do both analysis of past campaigns and produce predictive models.
[January 30, 2007, 23:00]
Harness Business Analytics For Improved Marketing
White Papers Find out why the time is now to invest in analytic applications that can help companies better capitalize on customer-facing activities, ramp up marketing campaigns without increasing marketing spending, and track the results of those campaigns.
[February 19, 2007, 23:00]
Yahoo Unveils Ad-tracking Service
News Yahoo has launched a service that will let companies advertising on its sites see how well their online ads are faring - and compare those numbers with their radio, television and print advertising campaigns.
[December 19, 2005, 15:20]
Broadband ISPs Get £1m Bonanza From BT
News BT said yesterday that it had recently invited ISPs to submit proposals for innovative broadband marketing campaigns. A total of 41 marketing grants were awarded then, which paid for 30 press advertising campaigns, five online campaigns, seven...
[July 30, 2002, 10:49]
Five ISPs Win £200,000 From BT
News ISPs were invited to submit their applications for these marketing awards earlier this year, and were told that the companies who came up with the most innovative broadband marketing campaigns would win.
[August 7, 2002, 16:10]
Rupert Goodwins' Diary
Blog It "is a highly cost effective marketing platform to run results driven marketing campaigns for leading advertisers and media agencies. And lastly, you appear to be mistaking me for someone who regards "results driven marketing campaigns" with...
[January 16, 2004, 16:15]
Online Music Site Climbs The Charts
News But for now, the company is keeping the bulk of its focus on selling to other businesses that want to use music in their own marketing, advertising or online campaigns. But Vitaminic is attracting kudos from analysts as it refocuses around farming...
[August 21, 2001, 12:58]
Firefox Joins Top Ten Global Brands
News Asa Dotzler, the community coordinator at the Mozilla Foundation, said the survey showed that its marketing campaigns around Firefox are working. Although the Mozilla Foundation's marketing budget cannot compare to those of billion dollar...
[January 24, 2006, 15:40]
Firefox: Doing It For Love
News He coordinates over 100,000 marketing volunteers who have signed up to the SpreadFirefox Web site and was one of the original brains behind many of the high-profile advertising campaigns. ZDNet UK spoke to Dotzler about the rise of Firefox in the...
[July 19, 2005, 14:05]
Broadband Prices To Fall In Early 2003
News We are really starting to see the market move forward especially with a noticeable increase in public awareness following a number of marketing campaigns by ISPs -- including our own -- as well as the Wholesale marketing programme.
[December 13, 2002, 13:48]
'Intel Inside' Campaign Gets Some Google Magic
News Intel is introducing a virtual marketing storefront for its thousands of channel and reseller licensees that will provide a single online site for planning and creating ad campaigns such as placing print ads, ordering merchandise and services and...
[April 25, 2007, 9:15]
Yahoo! Puts Pop-unders To The Test
News Many of the campaigns using pop-unders are sold on a "cost per click" or "cost per acquisition" basis, which means the publisher gets commission on a consumer signing up for a service or buying a product in the event they acted on the ad.
[July 31, 2001, 9:29]
Adware Under The Microscope
News It has incorporated adware into the online campaigns of clients such as Best Buy, AT&T Wireless and Microsoft. Large corporations rarely authorize adware campaigns outright, instead farming out "new media" purchases through agencies specializing in...
[June 28, 2002, 16:08]
CRM Rivalry Heats Up
News Salesforce.com and Salesnet each launched campaigns on Friday to lure customers of software rival UpShot into their respective folds following news of Siebel Systems' intended acquisition of UpShot. The competitive raid campaigns highlight the...
[October 20, 2003, 15:25]
