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Marketing campaigns 'can paralyse Web sites'
News E-business in Britain is under threat from poorly planned Internet marketing campaigns, the latest research has found. According to Catchfire Systems, many Web sites are crashing because IT departments aren't being kept informed about their firm's...
[November 19, 2003, 10:20]
ING Direct Canada Enhances Marketing Campaigns With SAS
White Papers It needed to automate its marketing campaigns to save time. ING DIRECT's no-frills, innovative banking model requires a sophisticated marketing approach to attract and retain clients. ING DIRECT deployed SAS Marketing Automation lets the bank...
[September 19, 2009, 1:22]
Flowcharting e-Mail Marketing Campaigns With SmartDraw
White Papers Gary Brotman, Director of Marketing Communications for MUSICMATCH, the global leader in personalized music software and services, was in search of an easy way to visualize the e-mail marketing campaigns.
[April 15, 2009, 1:22]
Targeted Marketing Campaigns Result in e-Commerce Sales Spikes of Up to 500% for $450 Million Tommy Bahama
White Papers Tommy Bahama has 82 retail locations that offer upscale men's and women's apparel, accessories and gifts, as well as home furnishings. Tommy Bahama barely used its CRM (customer relationship management) module or the data it generated for six years.
[May 30, 2009, 1:19]
The Perils & Promise of Flash Email Marketing Campaigns in China
White Papers Classification of email is an important everyday task for a large and growing number of users. This paper describes the i-ems (Intelligent-Electronic Mail Sorter) mail interface, which offers a view of the inbox based on predicted classifications...
[February 20, 2008, 0:02]
Broadband take-up tipped to level out in two years
News Almost two-thirds of consumers in Western Europe will have adopted broadband by early 2008, thanks to aggressive marketing campaigns and a rise in awareness, a report published on Friday said. Tim Gower, enterprise communications analyst at...
[November 25, 2005, 17:25]
McDonald's takes texting off the UK menu
News McDonald's has pulled the plug on a pioneering marketing push based on text messaging, but the move doesn't bode ill for such campaigns, say analysts. Despite the McDonald's move, analysts weren't prepared to pronounce text-messaging marketing...
[May 1, 2003, 12:04]
Marketing Through Common Short Codes
White Papers At the Mobile Marketing Association's (MMA's) Mobile Marketing Forum (MMF) in New York, almost every publisher, brand, and agency that spoke about its mobile marketing campaigns and successes, mentioned common short codes (CSCs).
[March 1, 2009, 0:24]
PoliteMail Email Marketing for Outlook
Downloads Provides email metrics and reporting to help you measure sales and marketing campaigns and improve results. Create attractive HTML email campaigns and email newsletters right in Outlook using our email templates or your own HTML code.
[January 22, 2008, 18:03]
Increasing marketing campaign profitability with predictive analytics
White Papers Discover how predictive analytics can help your company move from large, unfocused marketing campaigns with low response rates to smaller, targeted campaigns that help you increase revenues and customer satisfaction.
[October 7, 2009, 12:45]
PDF Power Brand
Downloads Promotions using e-books and special reports are widely accepted as highly effective marketing campaigns. Create effective marketing campaigns using the power of PDF files and teach your affiliates how to do the same.
[April 20, 2009, 11:32]
Accelerate Marketing Effectiveness With Marketing Resource Management
White Papers Today's marketing organizations must manage complex campaigns, multiple product launches, and coordinate with both external agencies and internal marketing teams. Ensuring that campaigns stay on track and within budget is a challenge when creative...
[July 12, 2005, 0:00]
MTC-Vodafone (Bahrain) Steps Up Marketing Operations
White Papers The company wanted to acquire a system to support marketing campaigns - lack of a system resulted in ad hoc planning and execution and poor follow-up. The challenge was to improve budgeting and provide Return On Investment (ROI) tracking for...
[December 23, 2006, 0:00]
A New Framework for Marketing Accountability - Measuring the Impact of Multi-Channel Marketing and Advertising Efforts
White Papers This webcast presents both theory and practice, supplemented by case studies exemplifying projects that successfully assessed the ROI of integrated marketing campaigns and provided diagnostics for improvement.
[August 11, 2006, 0:00]
Yahoo unveils ad-tracking service
News Yahoo has launched a service that will let companies advertising on its sites see how well their online ads are faring - and compare those numbers with their radio, television and print advertising campaigns.
[December 19, 2005, 15:20]
SAS Marketing Optimization Boosts Expected Campaign ROI by Over 50 Percent
White Papers The challenge was to evaluate multiple marketing campaigns simultaneously and predict, for any given mix of campaigns, which products should be marketed to each individual customer. Scotiabank deployed SAS Marketing Optimization that helped...
[September 19, 2009, 1:22]
Broadband ISPs get £1m bonanza from BT
News BT said yesterday that it had recently invited ISPs to submit proposals for innovative broadband marketing campaigns. A total of 41 marketing grants were awarded then, which paid for 30 press advertising campaigns, five online campaigns, seven...
[July 30, 2002, 10:49]
Five ISPs win £200,000 from BT
News ISPs were invited to submit their applications for these marketing awards earlier this year, and were told that the companies who came up with the most innovative broadband marketing campaigns would win.
[August 7, 2002, 16:10]
Top Ten Mobile Marketing Predicitions for 2009
Blog In mobile marketing terms the high profile campaigns, such as the Guiness game, will fail to light the imagination of many people. With the growth in these companies and the potential from Bluetooth we will see many more campaigns in 2009.
[January 5, 2009, 6:55]
Rupert Goodwins' Diary
Blog It "is a highly cost effective marketing platform to run results driven marketing campaigns for leading advertisers and media agencies. And lastly, you appear to be mistaking me for someone who regards "results driven marketing campaigns" with...
[January 16, 2004, 16:15]
