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Researchers: Email ads to lead rebound
News Forrester Research estimates companies will spend $1.1bn (£77m)on email marketing services this year, up from $400m in 2000. Unlike Forrester's breakdown, Gartner's estimate includes revenue from classified advertising and email marketing.
[October 23, 2001, 9:38]
Online ad revenues to surge
News While the Web is a winner with expanding ad revenues for dozens of publishers, the growth is causing erosion in other mediums, particularly print media and direct-response marketing, according to the Forrester and Jupiter reports.
[August 20, 1999, 8:42]
CRM firm closure demonstrates market difficulty
News Forrester's Schmitt sees the consolidation as coup for software companies like Siebel Systems, PeopleSoft, Oracle and Chordiant, which sell marketing campaign software as part of broader collections of CRM products.
[February 21, 2003, 12:50]
Analyst: Build apps for platforms other than iPhone
News A report by analyst Forrester Research entitled Is an iPhone App Right For You? Forrester therefore suggests companies be ready to port their apps to other platforms, or even provide new apps that take advantage of unique capabilities the iPhone...
[May 19, 2009, 15:55]
The Forrester Wave: Document Output for Customer Communications Management, Q2 2009
White Papers In Forrester's 95-criteria evaluation of Document Output for Customer Communications Management (DOCCM) vendors, the authors found no overall Leader across all segments; however, numerous Strong Performers and Contenders bring their own strengths...
[July 31, 2009, 1:21]
'Bluejacking' seen as marketing opportunity
News Bluetooth, a radio technology allowing devices to exchange data within a range of 10 metres, is expected to be in 20 percent of mobile phones by next year, according to Forrester Research, rising to 75 percent by 2008.
[December 4, 2003, 15:50]
Online confidence plummeting
News Businesses often fail to realise that security breaches to their Web sites, disclosure of sensitive customer information or identity theft can result in secondary costs such as spikes in customer support calls and additional marketing costs to...
[March 2, 2005, 9:05]
Survey: Developer metrics are too complicated
News Metrics for judging the success of application-development projects are too complex for many organisations to understand, according to a survey commissioned by software firm Borland and carried out by Forrester Consulting.
[December 13, 2007, 12:08]
GSM World Forum: Wireless future discussed
News Building the networks and marketing the services is expected to cost another 100-200bn euros, Forrester says. One problem is the amount operators will be able to charge for services," says Forrester analyst Lars Godell.
[February 19, 2001, 9:36]
HP lures Sun customers with gifts
News Ted Schadler, an analyst at Forrester Research, noted that database vendors have been actively courting one another's clients for years. We're targeting people who feel that they're stuck with Sun Solaris proprietary Unix systems and giving them a...
[October 6, 2003, 14:15]
Engage sells advertising assets
News The acquisition gives Bluestreak "an entry into a bunch of customers who now need ad-delivery software," said Jim Nail, senior analyst at Forrester Research. For Bluestreak, the acquisition builds on its efforts to strengthen its position in online...
[September 14, 2001, 12:12]
Oracle's software gets lukewarm reviews
News With rivals SAP and Siebel already offering similar products, "Oracle needs to compete on service," said Laurie Orlov, an analyst at Forrester Research. As well as better data analysis, the new applications will allow businesses to share sales and...
[January 17, 2002, 16:37]
Email answer to anthrax risk
News Today more than half of all Americans use email, for an average of a half-hour each day, according to a recent report by Forrester Research. The Direct Marketing Association (DMA) sent an email to members Monday urging the $528bn (£370bn) direct...
[October 17, 2001, 8:53]
Music industry considers Rio strategy
News Yet, other companies preparing for the Internet music market -- which Forrester Research predicts will hit $4bn (£2.4bn) in 2002 -- see no sinister intentions in Diamond's release of the Rio. If the court determines we are covered by the law, we...
[November 23, 1998, 9:23]
Bloggers creaming off newspaper readers
News According to a recent study by Forrester Research, blogs and newspaper Web sites now have the same audience share — about 17 percent — among Internet users between the ages of 18 and 24. Charlene Li, a Forrester analyst, said: "Newspapers still...
[June 2, 2006, 10:00]
US Report: Mixed verdict on Netscape's media moves
News Netscape in the past has suffered from a slowness in programming to the consumer space; they've focused, in the past, on the business space," said analyst Chris Charron of Forrester Research "They have taken great steps to improve that over the...
[July 10, 1998, 10:28]
Lycos-USA: No e-commerce home run
News HSN .has a lower demographic, they're not as online as other retailers," said analyst Kate Delhagen at Forrester Research. Put the two together, and it could be a formidable retail and marketing network encompassing telephone, television and...
[February 10, 1999, 10:22]
What's behind Oracle's database buy?
News Businesses spent about $120m on such software last year, research firm Forrester has estimated. They struck a very tricky punch to MySQL," said Paola Lubet, a vice president of marketing and business development at Solid Information Technology and...
[October 14, 2005, 12:45]
Government e-commerce figures 'massaged'
News But research company Forrester points out that the accuracy of the ONS figures is distorted by the inclusion of financial trading figures. Only £2bn was business-to-consumer, non-financial sales -- share trading gets a big financial chunk," said...
[September 13, 2001, 8:30]
Net retailing shakeout hits Boo.com
News We're definitely starting to see a rationalization," said Joe Sawyer, an analyst at Forrester Research. Analysts are particularly concerned about companies in crowded categories, where sites are basically reduced to competing on price or marketing...
[January 27, 2000, 9:02]
