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Marketing Has The Right Not To Remain Silent: Leading Companies Make Their Voice Heard
White Papers Why is cultivating customer relationships, rather than enhancing creative or sending more marketing, the cure for today's communication epidemic? Because within the context of customer relationships, communication becomes invitational rather than...
[June 17, 2005, 0:00]
Open Source Provider Gains Microsoft Technical, Marketing Assistance; Sees Sales Climb
White Papers So, SugarCRM partnered with Microsoft, gaining technology and marketing assistance. SugarCRM (Customer Relationship Management) wanted to enhance the ability of its open source software to work with Microsoft technologies - and convince potential...
[January 10, 2008, 23:00]
Marketing ROI - A Case Of Corporate Survival
White Papers In today's environment, CEOs are wondering if marketing is working and are starting to demand more accountability from their marketing team. This presentation will give an overview of the issues marketers face today when it comes to measuring their...
[April 30, 2005, 0:00]
Marketing EA's Value
White Papers EA groups should employ techniques borrowed from marketing disciplines to refine their value proposition, sharpen their messages, and deliver these messages to the constituents they need as allies. Enterprise architecture (EA) groups believe their...
[July 10, 2007, 0:00]
Marketing For Impact In An Uncertain Economy: What’s Working And Why
White Papers This white paper describes impact marketing. Impact Marketers create efficient, effective lead management programs that "encircle that audience" throughout the buying cycle and afterward as they become customers.
[April 27, 2004, 0:00]
Marketing The Data Warehouse
White Papers This involves creating a marketing plan that defines the data warehouse's purpose and value, creates a memorable identity for it, and communicates key value propositions to target audiences through selected channels.
[April 19, 2007, 0:00]
CRM Solution Helps Computer Security Firm Boost System Performance, Marketing Efforts
White Papers In addition, Microsoft CRM has enabled Absolute to more easily share information across the organization and streamline its marketing efforts. Absolute Software, based in Vancouver, British Columbia, provides computer security and tracking software...
[January 9, 2007, 23:00]
Marketing Privacy: A Solution For The Blight Of Telemarketing (and Spam And Junk Mail)
White Papers Telemarketers do not bear the full costs of their marketing because they do not compensate recipients for the hassle of, say, being interrupted during dinner. Unsolicited solicitations in the form of telemarketing calls, email spam, and junk mail...
[May 1, 2004, 0:00]
Marketing Services Firm Introduces Sleek SOA With Server Upgrade
White Papers National Marketing Resources, a 450-employee firm based in Kearney, Missouri, provides sales and consulting services for entrepreneurs and small businesses in real estate investment and e-commerce. NMR needed a reliable, security-enhanced, and...
[March 23, 2008, 23:00]
Marketing Today - An Insiders' View
White Papers With the ever-increasing intensity of business competition and the need to differentiate effectively in a crowded marketplace, marketing has become even more important. But as marketing has grown in importance, so have the challenges.
[January 9, 2005, 23:00]
Marketing Content Management For Consumer Products
White Papers Consumer product teams rely on a wide range of marketing content - logos, photos, images, product collateral and more - that can't be managed easily across multiple initiatives. To solve all these problems, leading companies like Nestle, Colgate...
[July 12, 2005, 0:00]
Marketing Automation ISV Increases Customer Base With New CRM Offering
White Papers Zoomio Holding A/S expects to generate revenues from 300 to 400 new customers in 2004 by integrating its marketing automation platform with Microsoft CRM. Looking for ways to develop long-term relationships with customers and generate new sources...
[November 21, 2006, 23:00]
Marketing Firm Enhances Collaboration And Productivity
White Papers Germany-based WendPath Communications is a technology marketing firm and Web agency. OneNote 2003 streamlines the creation, production, and approval of a range of marketing deliverables. To serve clients effectively, its in-house writers, designers...
[September 12, 2006, 0:00]
Asia-Pacific: Marketing ROI - A Case Of Corporate Survival
White Papers This webcast will give an overview of the issues marketers face today when it comes to measuring their impact as well as give a few examples on how to identify the right marketing metrics for the right targets (Customers, prospects, alliance...
[August 28, 2004, 0:00]
Iomega Sees Flat Sales, Marketing Causing Loss
News The company blamed flat sales and incremental marketing costs. The shortfall in sales combined with over $20 million in incremental marketing expenses appear to be the main factors contributing to our expected loss.
[March 16, 1998, 15:53]
Marketing Campaigns 'can Paralyse Web Sites'
News E-business in Britain is under threat from poorly planned Internet marketing campaigns, the latest research has found. According to Catchfire Systems, many Web sites are crashing because IT departments aren't being kept informed about their firm's...
[November 19, 2003, 10:20]
Marketing Firm Reduces IT Support Calls For Remote E-Mail By Nearly 90 Percent
White Papers HealthSTAR Communications provides integrated marketing services to major pharmaceutical companies. In its nearly four years of existence, the company has expanded rapidly, and its Corporate group, which serves the company's 16 external customer...
[September 20, 2006, 0:00]
Building A Powerhouse Marketing Machine: A How-To Guide For Creating And Sustaining E-business Relationships
White Papers This paper is intended to help companies better understand the process of continuous marketing in an e-business environment. The first part of this paper highlights the principles of e-business marketing: conversational marketing, personalization...
[May 11, 2005, 0:00]
Visible Breakthrough: Advantage Sales & Marketing Embraces New Market Opportunities
White Papers Advantage Sales & Marketing LLC (ASM) is a leading provider of sales and marketing solutions to the Consumer Packaged Goods (CPG) industry. ASM wanted a scalable, flexible IT infrastructure to empower business growth and ensure business continuity.
[June 2, 2007, 0:00]
Permission Email: The Future Of Direct Marketing
White Papers E-mail is changing direct marketing. A rapidly maturing set of permission e-mail marketing technologies is profoundly impacting the way companies market to their customers. E-mail marketing, when done well be the "killer app" of direct marketing.
[September 8, 2005, 0:00]
