Microsoft closes Aquantive deal
News Microsoft has completed the largest purchase in its history, sealing its $6bn (£3bn) takeover of internet advertising firm Aquantive. In the filing, Seattle-based Aquantive said that its board has resigned, as planned, and that it has notified...
[August 14, 2007, 8:53]
Microsoft to spend $6bn on Aquantive
News In a bid to boost its presence in advertising, Microsoft said on Friday that it will pay $6bn (£3bn) to acquire Aquantive, a digital marketing and services company. Microsoft said it will pay $66.50 (£33.74) per share for Aquantive, an 85 percent...
[May 18, 2007, 14:35]
Sizing up Microsoft's Aquantive deal
News Microsoft said it was buying Aquantive early on Friday, shocking many observers with a $6bn purchase price, which is three times the amount it has paid for any other company and an 85 percent premium on Aquantive's closing stock price on Thursday.
[May 21, 2007, 9:43]
Ballmer: Google is leader in advertising
News Microsoft acquired digital-advertising company Aquantive in May, and has been in the process of investing $2bn (£983m) in its own online advertising platform. Aquantive itself still needs to use an external advertising agency as consultants...
[October 11, 2007, 17:16]
Microsoft hires anti-Google lobbyists
News It wasn't immediately clear whether the timing of Microsoft's latest lobbying filing has anything to do with sealing its own ad buy — a $6bn takeover of Aquantive — last Friday. It's official: Microsoft is deploying lobbyists to oppose Google's...
[August 17, 2007, 8:58]
Ex-Yahoo exec to head Microsoft online business
News Announcing Lu (pictured) as the president of Microsoft's online-services group, the software maker said that Brian McAndrews, former chief executive of Aquantive, would be leaving Microsoft. Brian McAndrews built a world-class business for...
[December 5, 2008, 11:57]
Former Microsoft Windows chief gets £337k bonus
News The performance-based bonus reached 97 percent of the target because of Johnson's work integrating Aquantive into the company, increased page views on the MSN portal, and other non-specified achievements in the Windows and online-services business...
[October 1, 2008, 12:12]
Microsoft scores deals for Live Search
News Microsoft has also made other moves, including building its own ad-serving engine, spending billions to acquire Aquantive, and trying promotions such as its Live Search Cashback and other efforts designed to give consumers a financial incentive to...
[January 8, 2009, 17:29]
EC extends Google-DoubleClick probe again
News The company, which closed its $6bn purchase of advertising company Aquantive in August, declined to comment on the European Commission's decision on Tuesday. We seek to avoid further delays that might put us at a disadvantage in competing fully...
[November 14, 2007, 7:15]
Yahoo launches customisable ad tool
News Google is buying online ad company DoubleClick for $3.1bn (£1.5bn) and Microsoft has agreed to pay $6bn (£3bn) for Aquantive. Yahoo just upped the ante in the display advertising space. The company on Monday launched a new display advertising...
[July 2, 2007, 9:51]
AOL buys ad firm Tacoda
News Google wants to buy online ad company DoubleClick for $3.1bn; Yahoo recently spent $680m for 80 percent of Right Media it didn't own; Microsoft is offering $6bn to buy Aquantive; and WPP Group is acquiring 24/7 for nearly $650m.
[July 25, 2007, 8:28]
